Goers Pitching Investor March 150324103606 Conversion Gate01
Goers Pitching Investor March 150324103606 Conversion Gate01
Goers Pitching Investor March 150324103606 Conversion Gate01
GOERS is the
next big thing!
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
• Innovating the app
• Event experience • Recommend • Interactive
Organizers • Building events & • Young (16-35)
(social
• Event relationship with activities in • Open-minded
interaction
Promoters partners town (to technology)
between us and
• Venue • Marketing & ads to • Easy access to • Use
users)
gain users smartphones
Operators events &
Key Resources Channels (iOs / Android)
• Advertising activities
Agency • People (places) in town • Free app on the • Outgoing
• Brands • IT assets (maps, book) Apple Store, • Income: $250-
• Intellectual • Social media Google Play $1000
Property for going out • Social media:
twitter,
instagram
Cost Structure Revenue Streams
• Salary • Commission fee from ticket sales
• IT asset (devices, infrastructure) • Targeted Advertising from brands
• Operational IT cost (internet, server,
email)
• Operational partnership cost
• Marketing (gifts, souvenirs, promotions)
Business Model
• User uploads on • Commission fee from
the app ticket sales
• Web crawls • Targeted advertising
• User mentions on from brands
social media (after having a user base of 100,000 in a year)
Singapore
Jakarta
Jakarta
Bali
Bali
Why Now?
Expansion in 3G mobile
Internet and low cost
smartphones has also driven
fast growth in m-
commerce uptake.
Other
OS
1%
Blackberry
29% Android 4,5 million
59% GOERS users in 5 years
Share of Market
57,7 million
Total Addressable
Market
- IDC Indonesia, September 2013
- eMarketer.com
- Assumption based on Telkomsel data, 50% of its iOs user are based in Jakarta
Advertorial example
Progress
• Finished the first beta-test stage with 50
users
• Goers App is available on the Apple Store
• Next step:
– Partnering with key account of event partners
in Jakarta, Bandung, and Bali
– Seamless payment process on the app
– Build Goers Android App within 2 months
Founders
Sammy (CEO)
Ansel (CTO)
– Business Development MNC Media
Holding – MSc Design & Digital Media,
The University of Edinburgh
– Master of International Business,
Monash University. Melbourne – MSc Computer Science ITB
Australia – BSc Computer Science ITB
– Bachelor of Business Administration,
Swiss German University, BSD Nokia Developer Champion
Serpong, Indonesia MVP Microsoft Student Partner
Intern at EcoGreen Oleo-Chemical Germany
Indonesia Endownment Fund for Education
Intern at Panasonic Manufacturing Indonesia
Scholarship (LPDP)
Asiaworks training
Worked in various multi-platform projects
KUMON Mathematics graduate with ITB professor
Niki (COO)
The Best and Most Outstanding
student of IST ITB – VP Business Development and
Technology, Indonesia Technologies
Intern at Microsoft Indonesia
– MSc Information Systems Management
Graduate Intern at Phillips 66, UK
& Innovation, Warwick Business School,
Top Ten Winner of Tap That App UK
Nokia
– BSc Information System & Technology
ITB delegate to ASCENT Japan ITB
What do we want to be?
• Be the it application for going out, like
Youtube is to video
• The answer to all your going out
questions.
• The best IT/entertainment company to
work for in Southeast Asia
GOERS Roadmap
Social Media and
Gamification Feature
Launch on (4sq strategy of Badge)
Expand to Australia
Apple Store Tap into Bali and Bandung