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    Media and Cultural Globalization

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    Omaiwa Moshinderu
    This document discusses several perspectives on the influence of globalization and media on culture. It notes that media are primary carriers of culture and generate interactions between cultures, sometimes resulting in hybrid creations but other times explosive mixtures. The author Jan Nederveen Pieterse identifies three outcomes: distinctive cultures enduring despite Western influence, some cultures being overtaken, and cultural convergence through language disappearance. While some argue for cultural imperialism and homogenization, others see increasing cultural blending and hybridity. The document also discusses Lewis Mumford's view that globalization builds an economically and politically fragmented global village through new struggles over capital and power via media.

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    Media and Cultural Globalization

    Uploaded by

    Omaiwa Moshinderu
    388 views10 pages
    This document discusses several perspectives on the influence of globalization and media on culture. It notes that media are primary carriers of culture and generate interactions between cultures, sometimes resulting in hybrid creations but other times explosive mixtures. The author Jan Nederveen Pieterse identifies three outcomes: distinctive cultures enduring despite Western influence, some cultures being overtaken, and cultural convergence through language disappearance. While some argue for cultural imperialism and homogenization, others see increasing cultural blending and hybridity. The document also discusses Lewis Mumford's view that globalization builds an economically and politically fragmented global village through new struggles over capital and power via media.

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    This document discusses several perspectives on the influence of globalization and media on culture. It notes that media are primary carriers of culture and generate interactions between cultures, sometimes resulting in hybrid creations but other times explosive mixtures. The author Jan Nederveen Pieterse identifies three outcomes: distinctive cultures enduring despite Western influence, some cultures being overtaken, and cultural convergence through language disappearance. While some argue for cultural imperialism and homogenization, others see increasing cultural blending and hybridity. The document also discusses Lewis Mumford's view that globalization builds an economically and politically fragmented global village through new struggles over capital and power via media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    388 views10 pages

    Media and Cultural Globalization

    Uploaded by

    Omaiwa Moshinderu
    This document discusses several perspectives on the influence of globalization and media on culture. It notes that media are primary carriers of culture and generate interactions between cultures, sometimes resulting in hybrid creations but other times explosive mixtures. The author Jan Nederveen Pieterse identifies three outcomes: distinctive cultures enduring despite Western influence, some cultures being overtaken, and cultural convergence through language disappearance. While some argue for cultural imperialism and homogenization, others see increasing cultural blending and hybridity. The document also discusses Lewis Mumford's view that globalization builds an economically and politically fragmented global village through new struggles over capital and power via media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Media and Cultural

    Globalization
    • The media are defined in this as the primary carriers of culture.
    Newspapers, magazines, movies, advertisements, television, radio, and
    the Internet, through the following but not limited to these channels,
    media produce and display cultural products, from pop songs to top
    films.
    Moreover, they also generate communication and interaction among
    cultures.
    • In some ways, these interactions are like cultural laboratory
    experiments. They sometimes result in startling and stunning hybrid
    creations. But other times they result in combustible and explosive
    mixture. We just have to find mixtures that are complimentary and/or
    harmonious.
    • Internationally award-winning author Jan Nederveen Pieterse
    (Globalization and Culture: Global Mélange), argues that there are
    actually three and only three, outcomes with which to consider the
    influence of globalization and culture.
    • Distinctive cultures will endure, despite globalization and global reach of
    Western cultural forms. However, some will be overtaken or is pointing to that
    direction which reforms them. Moreover, an example of cultural convergence is
    the disappearance of hundreds of languages, as few of them become dominant.
    • US political scientist Samuel Humington’s classic though contested work, The
    Clash of Civilization and this Remaking of the World Order, argues, for example,
    that the west and Islam will be locked in conflict (1996).
    • This outcome can suggest ‘cultural imperialism’, in which the cultures of a more
    developed nation invade and take over the cultures of less developed nations.
    The result will be a worldwide, homogenized, Westernized culture.
    • But it is not the only result, Cultural Hybridity suggest that globalization
    will bring about increasing blending or mixture of culture. This mélange
    will lead to creation of new and surprising cultural forms, from music to
    food, even fashion.
    • There is also cultural differentialism which involves barriers that prevent
    flows that serve to make cultures more alike – so cultures remain
    stubbornly different from one another.
    Dark Contours of the Global Village
    • Globalization and media have done wondrous deeds. They have
    succeeded in bringing the world closer together. They have removed
    the shackles of time and space. They have given us the ability to truly
    imagine the world as a global village.
    • But problems arise, Why? Because of human nature. According to
    Lewis Mumford’s worst fears, they have built a village with large
    tracts/sections of economic injustice, political repression, and cultural
    conflict.
    Pointers
    • An argument that Mr. Lule makes is that globalization and media are
    inseparable.
    • Globalization would have never happened without the aid of media
    messages – which are the following but not limited to oral, script,
    printed, transmitted electronically or encoded digitally.
    • Actually, Mr. Lule also credits Lewis Mumford and his vision that the
    global village would become, not a place of harmony, but one where
    differences, divisions and conflicts would be strengthened because of
    a new struggle over capital and power fought through the use, and
    thanks to the availability, of the newest media. This is the pivotal
    argument of the entire book: that, even in light of the revolution
    brought about by the digital media, both
    • McLuhan and Mumford were proved right. The world has become a
    global village, but is so fragmented that it is like the biblical Tower of
    Babel.

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