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    Integrated Marketing Communications - Godrej

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    Abhishek Gaikwad
    Godrej Aer is an air freshener brand launched in 2012 by Godrej Consumer Products Limited, India's largest consumer goods company. It offers a wide range of fragrances for households, washrooms, and cars. Godrej Aer promises 60 days of freshness in cars with its spill-proof gel products available in up to 8 fragrances. It uses various marketing strategies like social media promotions, display advertising, and gamification to engage customers online and increase sales.

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    Integrated Marketing Communications - Godrej

    Uploaded by

    Abhishek Gaikwad
    74 views7 pages
    Godrej Aer is an air freshener brand launched in 2012 by Godrej Consumer Products Limited, India's largest consumer goods company. It offers a wide range of fragrances for households, washrooms, and cars. Godrej Aer promises 60 days of freshness in cars with its spill-proof gel products available in up to 8 fragrances. It uses various marketing strategies like social media promotions, display advertising, and gamification to engage customers online and increase sales.

    Original Description:

    Integrated Marketing Communications- Godrej

    Original Title

    Integrated Marketing Communications- Godrej

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    Godrej Aer is an air freshener brand launched in 2012 by Godrej Consumer Products Limited, India's largest consumer goods company. It offers a wide range of fragrances for households, washrooms, and cars. Godrej Aer promises 60 days of freshness in cars with its spill-proof gel products available in up to 8 fragrances. It uses various marketing strategies like social media promotions, display advertising, and gamification to engage customers online and increase sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    74 views7 pages

    Integrated Marketing Communications - Godrej

    Uploaded by

    Abhishek Gaikwad
    Godrej Aer is an air freshener brand launched in 2012 by Godrej Consumer Products Limited, India's largest consumer goods company. It offers a wide range of fragrances for households, washrooms, and cars. Godrej Aer promises 60 days of freshness in cars with its spill-proof gel products available in up to 8 fragrances. It uses various marketing strategies like social media promotions, display advertising, and gamification to engage customers online and increase sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Godrej Aer

    Godrej Consumer Products Limited, being the largest Indian Conbsumer goods
    company in India, made an entry in the air freshner category through Godrej Aer
    01 in the year 2012.

    It comes under the umbrella of Godrej Group, which is a n Indian conglomerate,


    headquartered in Mumbai, Mahrashtra. & owned by the Godrej Family.
    02
    Godrej Aer is a brand offering wide range of air freshner fragrance ranges for
    household indoors , washrooms as well as cars.
    03
    Godrej Aer promises 60 days of freshness in the car with its spill-proff gel based
    range of products, with as many as upyo 8 different freshness fragrance
    04 variants.
    SPRAY MATIC CLICK POCKET TWIST
    Used primarily for use in Used primarily in the car Used primarily in the car Used primarily in the car Used primarily in the car
    the house interiors, it is & at home, it is available & at home, it is available & at home, it is available & at home, it is available
    available in 4 different in 5 different fresh in 6 different fresh in 5 different fresh in 8 different fresh
    fresh fragrance variants fragrance variants like fragrance variants like fragrance variants like fragrance variants like
    like cool surf blue, violet rich irish cocktail, bright rich irish cocktail, bright bright tangy delight, rich irish cocktail, bright
    valley bloom, fresh lush tangy delight, cool surf tangy delight, cool surf morning misty tangy delight, cool surf
    green & petal crush blue, musk after smoke, blue, musk after smoke, meadows, fresh lush blue, musk after smoke,
    pink, fresh lush green, petal fresh lush green, petal green, petal crush pink, fresh lush green, petal
    crush pink crush pink &violet valley bloom. crush pink, fresh forest
    drizzle & sunny citrus
    blast.
    Consumer oriented

    Sales
    promotion
    Trade oriented

     Use of visual merchandising  Use of temporary price


    technique reduction for attracting
     Extra premium is paid to customers
    retailers for prime eye level  Discounts between five to ten
    shelf space percent depending on product
    Social Media Marketing Display Advertising Gamification

    Using their social media platforms To increase online user


    Godrej AER has leveraged from pay-
    which forms a huge chunk of target per-click ads of its products from engagement, Godrej AER
    segment, Godrej AER promotes its various e-commerce sites on display conducts various contests on
    products to capture the online network creating a seamless shopping social media with exciting
    audience experience rewards such as goodies and
    coupons
    Mobile App Advertising Search Advertising

    Godrej AER has leveraged on mobile-app Godrej AER has capitalized on direct
    advertising through capturing the
    potential users from different apps search ads by strategically deploying ad
    based on their previous browsing placements in search results
    experience.

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