Nestle Case Competition: Team Instant

Nestle Case Competition
Team Instant
1
Contents
01 Project Summary 05 Tables and Timetables
02 Text slides 06 Gantt Chart & timetables
03 Image slides 07 Data tables
04 Diagrams 08 Flow diagrams
2
Survey Results
TASK STATUS
Student,
Working 28% Maggi Fusian Hong Kong is the most preferred flavor and
Professional, 86 consumer taste buds were not ready for Maggi Singaporean
72% respondents
8 Average product rating by 25 individuals,
1st Qtr
pre and post tasting of Maggi Fusain
2nd Qtr 6
3rd Qtr Taste
Online 4 Packaging
4th Qtr
Market, 11% WTP
2
Kirana Store,
49% 86 0
respondents Hong Kong Singaporean Bangkok
OVERDUE TASK BY PROJECT OWNER TASK SUMMARY BY PROJECT
100% Category 4
80%
Category 3
60%
Category 2
40%
Series 1 Category 1
20% Series 2
Series 3 0 5 10 15
0%
Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3
Core Strategy
We propose that Maggie should promote FUSIAN as a premium instant noodle that is still easy to cook so that anyone can make it. But at the same time it should
adopt a differentiating strategy with its new flavors to differentiate it from regular Maggie masala noodles or other market competitors like Nissin, Chings, Yipee, etc.
Adopting a differentiation strategy will keep FUSIAN in same category as some of the exported instant noodles brands like Koka, Mama, etc. Here Maggige will have an
advantage over the due to its strong brand presence in the Indian market.
Premium Instant Noodle

Key Factors
Taste AROMA PACKAGING
- Taste is the primary driver for - Even before tasting the aroma of - The whole experience of having
the customers to move towards the food decides if it will be a premium product starts from
a product liked or not the packaging itself
- The new Asian origin flavor of - For a premier food item the - Packaging helps differentiate
FUSIAN will give it that premium aroma defines the whole between a regular and a
taste differentiating from the experience premium product
other products in the market - To differentiate FUSIAN with the - Packaging also helps decide
- In the stagnant instant noodles regular Maggie noodles it is very consumer to buy a product
market, the innovator segment important to have a when it is present at a display in
is now exploring on differentiating aroma that gives supermarkets
experimenting with brands with a premium experience
new premium flavors 4
Project Summary
01. Description: what? 05. Outside partner(s): who else?
 Replace this blurb with other details.  Company:
 Remove and replace this text with any details related  Key contact:
to your project, feel free to change the title.  Contact details:
 Replace this blurb with other details.
02. Rationale: why? 06. Roadmap: when?

 Remove and replace this text with any details related Milestone Deadline
to your project, feel free to change the title.

03. Roles and responsibilities: who?

 Responsible:
 Accountable: 07. Monitoring: how successful?
 Consulted: Milestone KPI
 Informed:
04. Budget: how much?

5
High-Level Project Overview
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 Remove and replace this text with any details related  Remove and replace this text with any details related
to your project, feel free to change the title. to your project, feel free to change the title.
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on the placeholder text and insert your own text. on the placeholder text and insert your own text.
PROJECT
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to your project, feel free to change the title. to your project, feel free to change the title.
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on the placeholder text and insert your own text. on the placeholder text and insert your own text.

6
Today vs. Tomorrow
Goals, risks, rewards and aspirations
Today Tomorrow
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any more text here. any more text here.
 Change the title of this style and the overall purpose. Include  Change the title of this style and the overall purpose. Include
any more text here. any more text here.
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Project overall
Problem Solution
Category Category
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overall purpose. Include any more text overall purpose. Include any more text
here. here.
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Strategy Risks Rewards

Category Category Category
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overall purpose. Include any more text overall purpose. Include any more text overall purpose. Include any more text
here. here. here.
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Project Summary
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9/27/2019 9
Project Milestones
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text will look when you replace the text will look when you replace the
placeholder with your own text. placeholder with your own text.
Initiating Executing
01. 02. 03. 04.
Planning Monitoring &

The text demonstrates how your own
Closing
text will look when you replace the The text demonstrates how your own
placeholder with your own text. text will look when you replace the
placeholder with your own text.
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Addressed Challenges
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Challenge 1
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the placeholder text and insert your own text to your project, feel free to change the title.

Challenge 2
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Challenge 3
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Three-Step Process
01 02 03
CATEGORY CATEGORY CATEGORY
THIS IS A PLACEHOLDER TEXT THIS IS A PLACEHOLDER TEXT THIS IS A PLACEHOLDER TEXT
For replacing the placeholder text you For replacing the placeholder text you For replacing the placeholder text you
need to click on the placeholder text and need to click on the placeholder text and need to click on the placeholder text and
insert your own text. insert your own text. insert your own text.
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Inspirational Quotes
“This is an incredible idea” – Director, Tom Thomsen
Replace this blurb with other details.
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Feature Development
MEASURE
DESIGN LEGAL IMPLEMENT DEPLOY APPROVE
Category Category
CATEGORY
Consumer Messaging
New Brand Launch
Feature…
Feature…
Feature…
Feature…
CATEGORY
Market Research
Consumer Segmentation
Journey Mapping
Feature…
Feature…
Feature…
CATEGORY
Feature…
Feature…
Feature…
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Comparison of State – Today Vs. Tomorrow
Today
Category 1 2.8
3.8
Category 2 4.2 DESCRIPTION

3.4
Category 3 3.1 Remove and replace this text with any details related to your
0.6
0.2
Category 4
3.2 For replacing the placeholder text you need to click on the
placeholder text and insert your own text.
Example 2 Example 1
Tomorrow  The text demonstrates how your own text will look
Category 1 5.3 when you replace the placeholder with your own text.
3.5
3.6
Category 2
6.7  The text demonstrates how your own text will look
Category 3 5.1 when you replace the placeholder with your own text.
3.5
Category 4 2.6
4.6
Example 2 Example 1
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Budget Table
TITLE STAGE 1 STAGE 2 STAGE 3 STAGE 3 STAGE 4 STAGE 5
million million million million million million
Cost Item 1 XXX XXX XXX XXX XXX XXX
Cost Item XXX XXX XXX XXX XXX XXX
* Sample footnote Sample footnote
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Gantt Chart
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Activity or Task
Activity or Task
Activity or Task
Activity or Task
Activity or Task
Activity or Task
Activity or Task
Activity or Task
Activity or Task
Activity or Task
Text Text Text

MILESTONE 1 MILESTONE 2
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Resources Gantt Chart
Timetable
2018 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER
week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39
PHASE 1
Task
Task
Task
PHASE 2
Task
Task
Task
PHASE 3
Task
Task
Task
Task
PHASE 4
Task
Task
Task
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Gantt-Chart
START OF YEAR END OF YEAR
January February March April May June July August September October November December
Task xxx Risky
Task xxx Risky
Task xxx
Task xxx
Task xxx Risky
Task xxx
Task xxx
Task xxx
Task xxx
Task xxx
MILESTONE 1
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Timeline – 5 weeks
ACTIVITY ACTIVITY ACTIVITY
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text with any details related text with any details related text with any details related
to your project, feel free to to your project, feel free to to your project, feel free to
change the title. change the title. change the title.
Week 1 Week 2 Week 3 Week 4 Week 5

M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S
ACTIVITY ACTIVITY
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text with any details related text with any details related
to your project, feel free to to your project, feel free to
change the title. change the title.
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Timeline
PERIOD 3
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PERIOD 2 details.
 Change the title of this style
and the overall purpose.
PERIOD 1 details.
 Replace this blurb with other and the overall purpose.
details. Include any more text here.
and the overall purpose.
2016 2017 2018
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Process chart
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phrases can be replaced with your own phrases can be replaced with your own phrases can be replaced with your own
text. text. text.
ACTIVITY 1 ACTIVITY 2 ACTIVITY 3 ACTIVITY 4 ACTIVITY 5 ACTIVITY 6
Replace this blurb with

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phrases can be replaced with your own phrases can be replaced with your own phrases can be replaced
text. text. with your own text.
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Phase Selection Process
PHASES PHASES PHASES PHASES PHASES

 Description  Description  Description  Description  Description
 Description  Description  Description  Description  Description
FILTER 4 FILTER 5
FILTER 3
FILTER 2
FILTER 1
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Strategy
INPUTS ASPIRATIONS
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ASPIRATIONS
related to your project, feel free to change the related to your project, feel free to change the
INPUTS
title. title.
title. title.
EXPECTATIONS TACTICS
EXPECTATIONS
TACTICS
title. title.
title. title.
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Organization
VP
DIRECTOR DIRECTOR DIRECTOR
TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

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Organization
VP
assistant
DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR
TEXT TEXT TEXT TEXT TEXT TEXT
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Quote Comparison
DESIGN IMPLEMENTATION MONITORING
Vendor
Vendor
Vendor
Vendor
Vendor
Vendor
Vendor XXX.XX XXX.XX XXX.XX
Vendor XXX.XX XXX.XX XXX.XX
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Capacity Planning
# PERSONNEL TYPE TEXT TEXT TEXT JAN FEB MAR APR … … … …
1.1 Name Director 00.00.00 00.00.00 00 X X X
1.2 Name Engineer 00.00.00 00.00.00 00 X X
1.3 Name Engineer 00.00.00 00.00.00 00 X
1.4 Name Designer 00.00.00 00.00.00 00 X X X X X
1.5 Name Designer 00.00.00 00.00.00 00 X X
1.6 Name Attorney 00.00.00 00.00.00 00 X X
TOTAL
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Consumer Strategy
Consumer
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Journey

GOAL
 Placeholder
 Placeholder
PAID SERVICES
 Placeholder
 Placeholder TRANSITION
 Placeholder
 Placeholder
FREE SERVICES
 Placeholder
 Placeholder
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Consumer Strategy
 Placeholder
 Placeholder
 Placeholder
 Placeholder
 Placeholder
 Placeholder
DESCRIPTION
 Placeholder
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any details related to your project,  Placeholder
feel free to change the title.  Placeholder
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Overall Timeline
2023
2022
2021
project, feel free to change the title. 2020
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Timeline
STEP 5
2018 Placeholder
STEP 3 2017
Placeholder
2016
STEP 3
Placeholder
STEP 2 2015
Placeholder
… STEP 1
Placeholder
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Percent Completion
TASKS 2010 2011 2012 2013 2014
Task, Feature or Milestone
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Product Life Cycle
Testers Innovators Early-Adopters Early Majority Late Majority Laggards X-Laggards
2025
2021
2018
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Project Blockers
TITLE STATUS DESCRIPTION RESPONSIBILITIES DUE DATE

Blocker title  Remove and replace this text with any details related to details. YYYY-MM-DD
your project, feel free to change the title.



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New Feature Requests
Customer 1 Customer 2 Customer 3
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details. details. details.
Individual
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Users the overall purpose. Include any the overall purpose. Include any the overall purpose. Include any
more text here. more text here. more text here.
Small
Businesses the overall purpose. Include any the overall purpose. Include any the overall purpose. Include any
Enterprises  Change the title of this style and  Change the title of this style and  Change the title of this style and
the overall purpose. Include any the overall purpose. Include any the overall purpose. Include any
Agencies &
Resellers the overall purpose. Include any the overall purpose. Include any the overall purpose. Include any
36
Process Phases
Phase  Remove and replace this text with any details related to your project, feel free to change the title.
 Change the title of this style and the overall purpose. Include any more text here.



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Extended Stakeholder Buy-in
Advocate/Supporter
Neutral Owner
Critic / Blocker Share- Managem Replace this blurb with other

holder ent
details.
Banks Employee
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details. details.
Project
Public Supplier Replace this blurb with other

details.
Politics Customer
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details.
Unions
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Road Map Status
CHALLENGE 1 CHALLENGE 2 CHALLENGE 3 CHALLENGE 4 CHALLENGE 5
The text demonstrates The text demonstrates The text demonstrates The text demonstrates The text demonstrates
how your own text will how your own text will how your own text will how your own text will how your own text will
look when you replace look when you replace look when you replace look when you replace look when you replace
the placeholder with the placeholder with the placeholder with the placeholder with the placeholder with
your own text. your own text. your own text. your own text. your own text.
2020 2021 2022 2023 2024
TICK TOCK TICK TOCK TICK
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SWOT
S related to your project, feel free to change

the title.
 For replacing the placeholder text you need
to click on the placeholder text and insert
W related to your project, feel free to change
the title.
Strengths your own text. Weaknesses your own text.
O related to your project, feel free to change

the title.
T related to your project, feel free to change
the title.
Opportunities your own text. Threats your own text.
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Positive & Negative Factors
POSITIVE NEGATIVE
INTERNAL & POSITIVE FACTORS INTERNAL & NEGATIVE FACTORS

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INTERNAL
project, feel free to change the title. project, feel free to change the title.
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when you replace the placeholder with your own text. when you replace the placeholder with your own text.
EXTERNAL & POSITIVE FACTORS EXTERNAL & NEGATIVE FACTORS

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EXTERNAL
project, feel free to change the title. project, feel free to change the title.
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Nestle Case Competition: Team Instant

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Nestle Case Competition: Team Instant

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Nestle Case Competition

01 Project Summary 05 Tables and Timetables

02 Text slides 06 Gantt Chart & timetables

03 Image slides 07 Data tables

04 Diagrams 08 Flow diagrams

OVERDUE TASK BY PROJECT OWNER TASK SUMMARY BY PROJECT

Premium Instant Noodle

Taste AROMA PACKAGING

02. Rationale: why? 06. Roadmap: when?

to your project, feel free to change the title.

03. Roles and responsibilities: who?

04. Budget: how much?

 Replace this blurb with other details.

Strategy Risks Rewards

01. 02. 03. 04.

Planning Monitoring &

 Change the title of this style and the overall purpose.

 Change the title of this style and the overall purpose.

 Change the title of this style and the overall purpose.

CATEGORY CATEGORY CATEGORY

THIS IS A PLACEHOLDER TEXT THIS IS A PLACEHOLDER TEXT THIS IS A PLACEHOLDER TEXT

“This is an incredible idea” – Director, Tom Thomsen

Replace this blurb with other details.

Replace this blurb with other details.

Replace this blurb with other details.

Replace this blurb with other details.

New Brand Launch

Category 2 4.2 DESCRIPTION

million million million million million million

Cost Item 1 XXX XXX XXX XXX XXX XXX

Cost Item 2 XXX XXX XXX XXX XXX XXX

Cost Item 3 XXX XXX XXX XXX XXX XXX

Cost Item 4 XXX XXX XXX XXX XXX XXX

Cost Item 5 XXX XXX XXX XXX XXX XXX

Cost Item 6 XXX XXX XXX XXX XXX XXX

Cost Item 7 XXX XXX XXX XXX XXX XXX

Cost Item 8 XXX XXX XXX XXX XXX XXX

Cost Item XXX XXX XXX XXX XXX XXX

* Sample footnote Sample footnote

Text Text Text

Task xxx Risky

Task xxx Risky

Task xxx Risky

Week 1 Week 2 Week 3 Week 4 Week 5

2016 2017 2018

ACTIVITY 1 ACTIVITY 2 ACTIVITY 3 ACTIVITY 4 ACTIVITY 5 ACTIVITY 6

Replace this blurb with

PHASES PHASES PHASES PHASES PHASES

DIRECTOR DIRECTOR DIRECTOR

TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT

DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR

TEXT TEXT TEXT TEXT TEXT TEXT

TEXT TEXT TEXT TEXT TEXT TEXT

TEXT TEXT TEXT TEXT TEXT TEXT

TEXT TEXT TEXT TEXT TEXT TEXT

TEXT TEXT TEXT TEXT TEXT TEXT

Vendor XXX.XX XXX.XX XXX.XX

Vendor XXX.XX XXX.XX XXX.XX

1.1 Name Director 00.00.00 00.00.00 00 X X X

1.2 Name Engineer 00.00.00 00.00.00 00 X X

1.3 Name Engineer 00.00.00 00.00.00 00 X

1.4 Name Designer 00.00.00 00.00.00 00 X X X X X

1.5 Name Designer 00.00.00 00.00.00 00 X X

1.6 Name Attorney 00.00.00 00.00.00 00 X X

project, feel free to change the title.

 Remove and replace this text with  Placeholder

 Replace this blurb with other details.

 Replace this blurb with other details.

 Replace this blurb with other details.

 Replace this blurb with other details.

 Replace this blurb with other details.

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 Replace this blurb with other details.

Critic / Blocker Share- Managem Replace this blurb with other

Public Supplier Replace this blurb with other

2020 2021 2022 2023 2024