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    Urban Ladder Vs Pepperfry 2

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    Sabhay Choudhary
    Pepperfry is an online retailer established in 2012 by Ambreesh Murty and Ashish Shah to provide customers access to quality furniture. It operates an online store with over 45,000 products from 200 brands and a marketplace connecting vendors and customers. Urban Ladder was founded in 2012 by Ashish Goel and Rajiv Srivatsa to provide access to urban culture through furniture. It focuses on customer service and value while Pepperfry offers a wider selection of products, credit options, and delivers to more cities. Both companies have expanded their product offerings and services while raising funds to grow.

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    Urban Ladder Vs Pepperfry 2

    Uploaded by

    Sabhay Choudhary
    181 views10 pages
    Pepperfry is an online retailer established in 2012 by Ambreesh Murty and Ashish Shah to provide customers access to quality furniture. It operates an online store with over 45,000 products from 200 brands and a marketplace connecting vendors and customers. Urban Ladder was founded in 2012 by Ashish Goel and Rajiv Srivatsa to provide access to urban culture through furniture. It focuses on customer service and value while Pepperfry offers a wider selection of products, credit options, and delivers to more cities. Both companies have expanded their product offerings and services while raising funds to grow.

    Original Description:

    Insights to furniture markey

    Original Title

    Urban Ladder vs Pepperfry 2

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    Pepperfry is an online retailer established in 2012 by Ambreesh Murty and Ashish Shah to provide customers access to quality furniture. It operates an online store with over 45,000 products from 200 brands and a marketplace connecting vendors and customers. Urban Ladder was founded in 2012 by Ashish Goel and Rajiv Srivatsa to provide access to urban culture through furniture. It focuses on customer service and value while Pepperfry offers a wider selection of products, credit options, and delivers to more cities. Both companies have expanded their product offerings and services while raising funds to grow.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    181 views10 pages

    Urban Ladder Vs Pepperfry 2

    Uploaded by

    Sabhay Choudhary
    Pepperfry is an online retailer established in 2012 by Ambreesh Murty and Ashish Shah to provide customers access to quality furniture. It operates an online store with over 45,000 products from 200 brands and a marketplace connecting vendors and customers. Urban Ladder was founded in 2012 by Ashish Goel and Rajiv Srivatsa to provide access to urban culture through furniture. It focuses on customer service and value while Pepperfry offers a wider selection of products, credit options, and delivers to more cities. Both companies have expanded their product offerings and services while raising funds to grow.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    URBAN LADDER

    VS
    PEPPERFRY
    PEPPER FRY
    •Leading brand in home decor
    •Combined effort of Mr. Ambreesh Murty and
    Mr. Ashish Shah.
    •Established to provide public with best quality
    furniture and let them enjoy the taste of
    premium products.
    PEPPER FRY’S EXISTENCE
    •Established as an online retailer for
    products such as chairs, tables, beds,
    sofas and so on.
    •Ashish Shah and Ambreesh Murty
    bagged with experience, inaugurated
    the project wherein their motives
    were customer-oriented and earning
    profits as a by-product of it.
    •With a limited capital, Pepper fry
    engaged itself with other brands. But
    in recent past, it made enough profits
    and had adequate goodwill that it
    could raise funds and promote in-
    house brands.
    PEPPER FRY’S CUSTOMERS

    5 Lakh 2.6 million 5.2 million 50%


    Facebook registered store repeat
    fans users visitors buyers
    PEPPERFRY’S BUSINESS MODEL

    Product
    Marketplace: Online store:
    assortment:
    Vendor to Platform for
    45000 products
    customer 1000+ sellers
    from 200 brands
    URBAN LADDER
    •Founded by Ashish Goel and Rajiv Srivatsa
    in July 2012.
    •Set up to allow people to access to urban
    culture through furniture.
    •The two founders had their goals set to
    adorn the life of their customers through
    furniture.
    URBAN LADDER’S EXISTENCE
    • Urban Ladder was a late
    introduction to the online
    furniture market. It began
    with rivals such as Pepper
    fry and Fab Furnish.
    • Stiff competition forced
    them to shutdown their
    range and size of activities.
    • The co-founders had their
    eyes over steaming Indian
    market hence set up a goal
    to add variety to their
    stock.
    URBAN LADDER’S CUSTOMERS

    5 Lakh 2.6 million 5.2 million 50%


    Facebook registered store repeat
    fans users visitors buyers
    URBAN LADDER’S BUSINESS MODEL

    Product sale
    Focussed on Value
    revenue
    customers proposition
    stream
    A COMPARISON

    URBAN LADDER

    PEPPER FRY
    • First to add trial • Provides credit facility
    concept through Bank bazaar
    • Improving sales • Has gift registry system
    service every day • Improving sales service
    • Delivers in few cities every day
    only • Delivers in 150+ cities
    • Has 4000+ items in the • Has 80000+ products
    product catalogue • Has a funding of $28
    • Has a funding of $78 million
    million

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