Seiko Pitch Deck 3.16 FINAL
Seiko Pitch Deck 3.16 FINAL
Seiko Pitch Deck 3.16 FINAL
PROPOSED CREATIVE
EXECUTIONS
03.16.18
BACKGROUND
BUSINESS
CHALLENGES
• In the Philippines, Seiko isn't seen as “high
class” compared to other brands, unlike in
other countries like Thailand or Japan.
Website
• Total revamp of the Seiko PH website.
• To create a user-friendly way of assisting customers to
TARGET
Current: Mostly male, 25 and up, Class B to C SEC
MARKET Desired: Males, 16 and up
Class ABC SEC
COMMUNICTION
STRATEGY
GET Males, 16 and up, Class ABC SEC
CAPTION: A journey of a
thousand miles above sea level
begins with a single step.
#NeverTooSoon
Passion Point:
Sample Post
SAMPLE: SKY
- Javy Cang
Seiko
Influencer Post
You can’t stop the waves but
it’s #NeverTooSoon to learn
surfing. Take it from San Juan
Surf School’s founder and
surfer, Jeff Ortega.
Down The Line:
#NeverTooSoon 360°Movement
App Development
• Functions of the website (product display, store
locator, online purchase) can also be applied into a
Seiko PH app.
Thank you!