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    Netflix: Submitted By:-Avinash Kumar 19022 Core 1

    Uploaded by

    Aastha Giri
    Netflix is the world's leading internet television network with over 151 million subscribers in over 190 countries. It allows users to stream a wide variety of TV shows and movies from their smartphone, smart TV, or other compatible devices. Netflix produces many original TV shows and movies exclusively for its service. While it has strengths in its large library of content and brand recognition, weaknesses include its relatively high pricing compared to competitors and limited content selection in India. Netflix aims to target affluent customers in major Indian cities who are interested in global original content and are willing to pay premium prices. It differentiates itself through exclusive quality shows and follows a value-based pricing strategy with plans priced between INR 500 to 800 per month.

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    Netflix: Submitted By:-Avinash Kumar 19022 Core 1

    Uploaded by

    Aastha Giri
    39 views11 pages
    Netflix is the world's leading internet television network with over 151 million subscribers in over 190 countries. It allows users to stream a wide variety of TV shows and movies from their smartphone, smart TV, or other compatible devices. Netflix produces many original TV shows and movies exclusively for its service. While it has strengths in its large library of content and brand recognition, weaknesses include its relatively high pricing compared to competitors and limited content selection in India. Netflix aims to target affluent customers in major Indian cities who are interested in global original content and are willing to pay premium prices. It differentiates itself through exclusive quality shows and follows a value-based pricing strategy with plans priced between INR 500 to 800 per month.

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    Netflix is the world's leading internet television network with over 151 million subscribers in over 190 countries. It allows users to stream a wide variety of TV shows and movies from their smartphone, smart TV, or other compatible devices. Netflix produces many original TV shows and movies exclusively for its service. While it has strengths in its large library of content and brand recognition, weaknesses include its relatively high pricing compared to competitors and limited content selection in India. Netflix aims to target affluent customers in major Indian cities who are interested in global original content and are willing to pay premium prices. It differentiates itself through exclusive quality shows and follows a value-based pricing strategy with plans priced between INR 500 to 800 per month.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    39 views11 pages

    Netflix: Submitted By:-Avinash Kumar 19022 Core 1

    Uploaded by

    Aastha Giri
    Netflix is the world's leading internet television network with over 151 million subscribers in over 190 countries. It allows users to stream a wide variety of TV shows and movies from their smartphone, smart TV, or other compatible devices. Netflix produces many original TV shows and movies exclusively for its service. While it has strengths in its large library of content and brand recognition, weaknesses include its relatively high pricing compared to competitors and limited content selection in India. Netflix aims to target affluent customers in major Indian cities who are interested in global original content and are willing to pay premium prices. It differentiates itself through exclusive quality shows and follows a value-based pricing strategy with plans priced between INR 500 to 800 per month.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    NETFLIX

    SUBMITTED BY:-
    AVINASH KUMAR
    19022
    CORE 1
    Overview
    • Netflix is one of the world’s top video streaming service that allows users to
    watch content on screens ranging from a smartphones to a smart television. It
    works with a variety of other devices like PlayStation and Apple TV, letting users
    stream directly onto larger screen. Netflix is also the creator of a lot of original,
    made for the web content, much of which is now in high-resolution Ultra HD.
    • Netflix is the world’s leading internet television network with over 151 million
    members in over 190 countries, enjoying more than 125 million hours of TV
    shows and movies per day, including original series, documentaries and feature
    films.
    STRENGTH WEAKNESS
    - Brand name
    - Technology - Steep Pricing
    - Huge content bank (Hotstar premium costs just
    Rs. 199)
    - Unique exclusive
    western content - Limited Indian content

    OPPORTUNITIES SWOT THREATS


    -Government Regulations
    - Additional services
    - Localized content -Internet Penetration
    - Tie-ups with other
    -Multiple competitors
    companies
    Internal Analysis
    • Porters Generic Strategy Model
    • Differentiation Strategy - Targeting broad affluent segment through their
    quality content and original shows with price ranging from INR 500 to 800/
    Month.
    • Opportunity Matrix
    • Diversification - Entering Indian Market with a new product. Smart TV,
    Gaming.
    Recommended Segment
    GEOGRAPHIC
    Pan India, Primary focus on major metro cities
    DEMOGRAPHIC
    Male & Female above the age of 16
    PSYCHOGRAPHIC
    Affluent who are seeking quality original global content and ready to pay
    premium.
    Brand conscious.
    Target - Differentiated approach
    • The core segment to target are the ‘affluent’ and ‘aspiring’ set of
    audiences who have:
    1. Keen interest in watching the original global content
    2. Wants to be perceived ahead of the league
    3. Can afford to pay for the subscription

    Targeting all diff. segment by placing services on all possible medias from
    Smartphones to TVs and set-top box.
    Recommended Positioning
    • Situating customer’s top need is comfort, reasonableness,
    speed, personalization of the video and high choice of
    titles.
    • Providing more customized, quick, helpful, high quality
    entertainment.
    • Binge watching of their favourite programme
    Product
    • Video Streaming/ Video on Demand
    • TV Shows
    • Movies/ documentaries
    • Original content (TV Shows/Movies) developed by Netflix
    Product Features:
    • Can opt out anytime from services
    • 3 diff. plans basis customer needs
    • Original popular global content
    PRICING
    Pricing Strategy
    • Follow value based pricing strategy as Netflix is focusing on differentiation strategy

    • Providing quality original content at a higher price than competitors

    • Premium Plan of INR 800 created for reference pricing as customer opt for standard
    Plan

    • Contrary to value based pricing approach follows competitor for 1 month free service
    promo for service experience
    THANKYOU

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