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Understanding Ethical and Legal Issues Related To Social Media

The document discusses ethical and legal issues related to social media use. It provides guidelines for using social media ethically and legally, including keeping personal and professional accounts separate and avoiding defaming or impersonating others. It also covers determining fair use of copyrighted works, dealing with copyright questions, and protecting trademarks.

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Jerome Enrile
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
50 views

Understanding Ethical and Legal Issues Related To Social Media

The document discusses ethical and legal issues related to social media use. It provides guidelines for using social media ethically and legally, including keeping personal and professional accounts separate and avoiding defaming or impersonating others. It also covers determining fair use of copyrighted works, dealing with copyright questions, and protecting trademarks.

Uploaded by

Jerome Enrile
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding Ethical and Legal

issues related to Social Media


SOCIAL MEDIA
According to social media
consultant Peter Shankman’s
comment “For majority of us,
social media is nothing more
than a faster way to screw up in
front of a larger number of
people in a shorter amount of
time”(Trillos-Decarie, 2012)

2
The law firm Proskauer Rose LLP
• More than two-thirds of employers have social-media
policies
• More than one-third of employers monitor their
employees use of social-media sites.
• One quarter of employers block employee access to social
media
• Half of the employers reported problems caused by
misuse of social media by employees.
• One third of businesses have had to take disciplinary
action against employee for misuse of social media

3
Understanding the Basics of
Ethical and Legal Principles
GUIDELINES
Using Social Media Ethically and
legally
• Keep your private social-media accounts separate
from your company-sponsored accounts
• Read the term of service of every service to which
you post
• Avoid revealing unauthorized news about your
company
• Avoid self-plagiarism

5
GUIDELINES
• Avoid defaming anyone
• Don’t live stream or quote from a speech or
meeting without permission
• Avoid false endorsements
• Avoid impersonating someone else online
• Avoid infringing on trademarks by using protected
logos or names.

6
Communicating
Across Cultures
• Know yourself
• Learn both different culture
Communicating
and value
Use sharedCultures
• Across language
• Take your time
• with
ConsiderEthical BEliefs
Physical and Human
setting
• Improve communication skills
Encourage feedback, allow
• Communicating infor
correction and adjustment
Countries
message with
• different
Develop EmpathyLaws

7
GUIDELINES
Determining Fair Use
• The purpose and character of the use, especially
whether the use is for profit.
• The nature and purpose of the copyrighted work.
• The amount and substantially of the portion of the
work used.
• The effect of the use on the potetial market for the
copyrighted work

8
GUIDELINES
Dealing with Copy Rights Questions
• Abide by the fair-use concept
• Seek permission
• Cite your source accurately
• Consult legal counsel if you have questions.

9
GUIDELINES
Protecting TradeMarks
• Distinguish trademarks from other material.
• Use the trademark symbol.
• Use the trademark item’s name as an adjective, not
as a noun or verb.
• Do not use the possessive form of the trademarked
name

10
The End
Thankyou for Listening

11

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