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MPU 3253

DESIGN
THINKING
Edible
Utensils
G R O U P Lim Pei Meng I17012858 8C

4 Hu Wen Jun I18015796 8C


M E M B E R
Wang Yu I18014442 8C

Handy Surya Halim I18015888 8C

Clement Yong I17013007 8C


PROBLEM
What is the problem?
• Design Challenge (Problem): Plastic Decomposing Issue
• Plastic products are very common in our modern life
• Every year we use approximately 1.6 million barrels of oil just to produce
plastic water bottles.
• Plastic items can take up to 1000 years to decompose in landfills.

What are the gaps?


• Needs more awareness
• Edible cutleries such as fork is hard to stab food and spoons melt in soup
SOLUTION
EDIBLE UTENSILS
HOW DOES IT WORK
• The products are vegetarian, and are manufactured using with all-
natural ingredients, sorghum (type of flowering plant)
• Different types of flours to bake utensils which can be consumed after
their intended use
• The utensils have a shelf-life of 24 months and are so made that they
will naturally decompose within 30 days if not consumed.
• Can last 20 minutes in hot liquid.
• It complements every food well.
• Taste of the utensils does not get in the way of the taste of your meal.
MARKET POTENTIAL
KEY PARTNERS COST AND REVENUE (10 sets)
Supermarket Cost : RM 28
Eateries (flour, butter, sugar, egg, sorghum)
Revenue : RM 38

MARKETING / DELIVERY CHANNEL TARGET MARKET / USERS


Advertisement Takeaway Restaurants
Social Media Fast Food Chain
Free Samples Environmentalist
Collaborating with Vendors
Collaborating with Environmental Groups
Natural

Thank You

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