Information Sources
Information Sources
Information Sources
TOPIC OUTLINE
Indigenous Knowledge
Libraries
Internet
Mass Media
At the end of the lesson, I can:
Complex biases and serious lack of interest in the lives of indigenous communities
in news coverage and selection of mainstream media.
• Reaches many
demographics, literate
or illiterate • Expensive production
• Can be entered in • May or may not hold
local/ international interest/attention
film festivals and
competitions for
further exposure
Radio
PROS CONS
• Trusted medium with
• Audience will tune out
loyal followers
• Background medium (hard
• Community radio has
to hold attention)
loyal audiences
• Difficult to incite
interested in local
action (hard to remember
activities
broadcasted contact
• National broadcasters
details or website URLs
can carry messages for
nationwide events
Television
PROS CONS
• Expensive
• Quickly spreads the
• Short message that must
message on different
be repeated to sink in
channels and times of
• Advertisements can be
day
skipped through PVRs
• Improves credibility
(Personal Video
• Best suited for large-
Recorders)
scale communications
• Traditional TV is less
activities
watched by younger
people
World Wide Web
PROS CONS
• Main point of contact
between user and audience
• Acts as a hub for all • Perceived difficulty
other activities/content to set up
(audio/video/text/events/s • High cost maintenance
ocial media aggregator) (constant updating)
• Easy to access from • Information control
multiple platforms
• 24/7 interaction with
target audiences
Social Media
PROS CONS
• Reach the correct • Very time consuming to
audience through engage directly with
hashtags. followers
• Attract large number of • Need to keep content
people in short time fresh across platforms
• Drive traffic to other to stay visible
communication actions • Cannot control the
• Bring people together message or how people
• Gather information about react to online contents
target • Bad news can go viral.
• Easy feedback
EVALUATING YOUR
INFORMATION SOURCES
1. The information provided by a source is credible
and reliable.
2. Breadth and depth of the discussion on a
topic is also a consideration.
3. The information can be cross-referenced.
4. The manner on how the information has been dealt
with by the source is ethical and legal.
Information is essential
As we go on with life,
information is essential to
survive and to succeed.
Thanks!