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    Family Country Hotel Marketing Research

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    Decieryl Montana
    The document provides a company profile for Family Country Hotel and Convention Centre. It summarizes the hotel's location in General Santos City, services offered such as 83 rooms, a restaurant, function halls, and massage services. It discusses the hotel is at risk of decline due to a lack of modernization, refurbishment, and renovation. This has led to increased guest complaints and a loss of clients and income. The root causes are identified as a need for renovation, modernization, and lack of promotional programs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Family Country Hotel Marketing Research

    Uploaded by

    Decieryl Montana
    89 views58 pages
    The document provides a company profile for Family Country Hotel and Convention Centre. It summarizes the hotel's location in General Santos City, services offered such as 83 rooms, a restaurant, function halls, and massage services. It discusses the hotel is at risk of decline due to a lack of modernization, refurbishment, and renovation. This has led to increased guest complaints and a loss of clients and income. The root causes are identified as a need for renovation, modernization, and lack of promotional programs.

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    Marketing research for family country hotel

    Original Title

    Family country hotel marketing research

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    The document provides a company profile for Family Country Hotel and Convention Centre. It summarizes the hotel's location in General Santos City, services offered such as 83 rooms, a restaurant, function halls, and massage services. It discusses the hotel is at risk of decline due to a lack of modernization, refurbishment, and renovation. This has led to increased guest complaints and a loss of clients and income. The root causes are identified as a need for renovation, modernization, and lack of promotional programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    89 views58 pages

    Family Country Hotel Marketing Research

    Uploaded by

    Decieryl Montana
    The document provides a company profile for Family Country Hotel and Convention Centre. It summarizes the hotel's location in General Santos City, services offered such as 83 rooms, a restaurant, function halls, and massage services. It discusses the hotel is at risk of decline due to a lack of modernization, refurbishment, and renovation. This has led to increased guest complaints and a loss of clients and income. The root causes are identified as a need for renovation, modernization, and lack of promotional programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 58

    Company Profile

    LOCATION
    Located at Mateo Road, General
    Santos City which make it
    accessible for transportation and
    convenient for easy access on
    Shopping's and relaxation since it is
    nearby to the City Malls.
    SERVICES
     Open for individual, couple and group accommodations
     83 rooms available with private bathrooms
     Restaurant
     Accommodate seminars and gatherings in a spacious function
    halls and conference centre
     Site for relaxation at outdoor pool area and free WIFI
     Massage service
     transportation
     Air conditioned and daily housekeeping
     24 hours front desk
     Welcoming and Hospitable staffs guaranteed
    CHARGES
    • Standard air conditioned
    rooms…1,400 pesos

    • Matrimonial rooms... 1,550 pesos

    • Deluxe rooms…1, 800 pesos

    • Presidential suite…2, 500 pesos


    PROBLEM DIAGNOSIS
    Family country hotel and convention centre is at
    now at risk of declination stage due to its failure to
    cope up with modernization, reestablishments,
    refurbishments and renovation. It is one of the
    oldest hotel in our city but because of its lack of
    improvements of its establishment, it is now slowly
    being left behind from the limelight of business
    hotels industry.
    PROBLEM

    1.increase of negative feedback from the clients


    2. Increase guests complaints during their stay due
    to old facilities and equipments
    3.Uncomfortable experiences of guests
    ROOT CAUSE OF THE
    PROBLEM
     The need for renovation

     Modernization

     Refurbishment

     Lack of promotional programs


    EFFECTS

    1. The hotel is being left behind in the lime


    light from hotel industry

    2. Continues decrease of clients and income

    3. Loss interest of guests and clients.


    Market Analysis
    WHO ARE THEIR TARGET
    MARKET?

     Businessmen
     Schools/Students
     Private companies
     Government groups
     Events, Seminars and gatherings
    Services Portfolio
    HOTEL’S LOBBY
    ROOMS

    Standard rooms

    1 adult
    2 twin bed
    Free breakfast
    Free Wi-Fi
    P 1,800.00
    Matrimonial room

    1 Adult
    1 Queen bed
    Free breakfast
    Free Wi-Fi
    P 1,550.00
    Deluxe Room

    1 adult
    2 twin Bed
    Free breakfast
    Free Wi-Fi
    P 1,800.00
    Presidential suites

    1 Adult
    1 Queen bed
    Free Breakfast
    Free Wi-Fi
    P 2, 500.00
    DINNING
    RESTAURANT
    RECEPTION
    FUNCTION HALL
    OUTDOOR POOL
    GAZEBO
    Direct Competitors
    PHELA GRANDE HOTEL
    GREENLEAF HOTEL
    ROYALE HOTEL
    DOLORES HOTEL
    SYDNEY HOTEL
    SARANGANI HIGHLANDS
    MARKET SHARE

    GreenLeaf Hotel

    Sydney Hotel
    10%
    27% Phela Grande Residence
    11%
    East Asia Royale Hotel
    12%
    Dolores Hotel
    14%
    13% Sarangani Highlands
    13%
    Family Country Hotel and Convention
    Centre
    4 P’S

    Product

    Price

    Place

    Promotion
    PRODUCT

     Conference hall for seminars, meetings and gatherings

     83 smoke-free and air conditioned guestrooms with Wi-Fi

     Restaurant

     Outdoor Pool, terrace, and garden

     Massage

     Free airport shuttle

     Housekeeping and laundry


    PRICE

     Standard rooms- P1,800.00 good for 1 adult with 2 beds, free


    breakfast and Wi-Fi.
     Matrimonial bed- P1,550.oo good for 1 adult with 1 queen bed,
    free breakfast and Wi-Fi
     Deluxe room-P1,800.oo good for 1 adult with 2 twin beds, free
    Wi-Fi and breakfast
     Presidential suites- P2, 500 good for 1 adult with I queen bed,
    free breakfast and Wi-Fi
    PLACE

     Located at Mateo Road, Lagao, General Santos City


     Near KCC Mall of Gensan at 8 minute walk
    LANDMARKS:
    St. Paul Novitiate Park at 8 minute walk
    General Santos City Museum at 25 minute walk
    Plaza Heneral at 25 minute walk
    PROMOTION

     Facebook Page:

    Family Country Hotel and Convention Center General


    Santos City

     Website:

    http:/www.familycountryhotel.com

     Telephone #:

    0917-419-0541
    SWOT ANALY SIS
    Strengths, Weakness, Opportunities, and Threats
    STRENGTH

    • Provide safe abode for tired


    participants who are away from their
    home
    • Contributes to local economy
    • Offers employment
    • Hospitable and welcoming staffs
    • Affordable, convenient and accessible
    • Open for all who seek for place to rest
    WEAKNESS

     Old buildings and facilities

     Lack of promotional programs

     Continuous complaints from the guest


    OPPORTUNITIES

     has a lot room for improvements and an open for a


    new hotel concept for modernization

     Could be a place for attractions and landmarks

     An open place to stay for tourist visitors in the city at


    peak seasons
    THREATS

     Continuous decrease of income and at risk of


    bankruptcy

     Left behind by its competitors


    ALTERNATIVE ANALY SIS
    Family country hotel is one of the oldest hotels here in General Santos City. The hotel is
    primarily open for seminars and conferences providing room accommodations for tired
    participants who are away from their home. Due to its long run in the industry, surpassing
    many years of service, Family country hotel has to cope up with the modern standards of
    hotels’ services so that it would continue to serve and welcome Generals in the future.

    Renovation for the whole establishments, Expansion and improvement of the area,
    Modernization of equipments and facilities, Additional manpower and training for
    employees, Opening a side businesses inside the hotel, and Opening a new and updated
    promotional programs such as website and social media pages would helped the Hotel to be
    stable and remain competitive among rising 5 star hotels in the city.
    RECOMMENDATIONS
    SHORT TERM

     Open a souvenir shop inside the hotel to help increase


    income buy selling souvenirs to the guest.

     Additional manpower and trainings to the staffs to improve


    the services

     Modernization for equipments and facilities


    LONG TERM

     Renovation for the whole establishments would open for a


    positive possibility for renewal to the guest’s interest to the old
    hotel.

     Expansion and improvement of the area

     Opening a new and updated promotional programs and


    activities such as website and social media pages
    ECONOMIC , SOCIAL,
    AND ETHICAL
    RESPONSIBILITIES
    ECONOMIC RESPONSIBILITIES

     Effort to achieve positive impact on the economy by being


    profitable

     Provides employment opportunities

     Maintaining a strong and competitive in firm operations at


    high efficiency level
    SOCIAL RESPONSIBILITIES

     Effort to focus in the health and safety of employees and


    guests

     Reaching out the low profile individual by offering a fair


    cost charges for services

     Building a good and healthy relationship


    ETHICAL RESPONSIBILITIES

     Hospitality

     Maintain professionalism in interaction with the clients

     Respectful

     Welcoming and friendly

     Genuine and reliable


    **************End of slide*************
    Thank you!!!!
    Submitted to:

    Ms. Deserie Mae M. Abadilla

    Submitted by:

    BSBA-MM: 3rd Year


    MWF/5:00-6:00/ Room N111 Class
    • Decieryl R. Montana…………………….leader

    • Michelle Ann L. Tan……………………....9/10

    • Iza Aiza Dayondon………………………...8/10

    • Rea Florece Bautista……………………….8/10

    • Ronel V. Caya………………………………7/10

    • Shean Reeve Mark D. Tinga………………7/10

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