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Fast Food

Fast food originated as food sold quickly on markets and streets. In the late 19th century, food stalls and vendors selling items like fish and chips became common in Germany, Britain, and the United States. The first fast food chains emerged in the early 20th century, and the 1950s saw the rise of major chains like McDonald's, Burger King, and Pizza Hut. While hamburgers provide calories and protein, concerns over the long term health effects of fast food have grown due to its high fat and calorie content. Some restaurants have attempted to provide nutritional information and healthier options, but debates continue over whether fast food can truly be considered healthy.

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Vipul Garg
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315 views

Fast Food

Fast food originated as food sold quickly on markets and streets. In the late 19th century, food stalls and vendors selling items like fish and chips became common in Germany, Britain, and the United States. The first fast food chains emerged in the early 20th century, and the 1950s saw the rise of major chains like McDonald's, Burger King, and Pizza Hut. While hamburgers provide calories and protein, concerns over the long term health effects of fast food have grown due to its high fat and calorie content. Some restaurants have attempted to provide nutritional information and healthier options, but debates continue over whether fast food can truly be considered healthy.

Uploaded by

Vipul Garg
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Fast Food

Outline
 Definition: What Is Fast Food?
 The History of Fast Food
 Cognitive Linguistics Approach
 Focus I: Hamburger
 Focus II: Döner Kebap
 Healthy Fast Food?
Definition: What Is Fast Food?
 definition by infoplease.com
 fast' food':
food, as hamburgers, pizza, or fried chicken,
that is prepared in quantity by a standardized
method and can be dispensed quickly at
inexpensive restaurants for eating there or
elsewhere.
Definition: What Is Fast Food?
 definition by Longman Dictionary of
Contemporary English (1995)
 fast food /‘· ·/ n [U] food such as
HAMBURGERS which is prepared quickly in
a restaurant
A Cognitive Linguistics Approach
Pizza

Hamburgers Döner Kebap

French Fries Bratwursts

Fast Food

Sandwiches Fishcakes

Waffles Sushi

Crepes
Empirical Data from google.de
 fast food: 6.2 million vs 640.000 entries
 hamburger: 5.25 million vs 1.84 million
entries (note: a search for hamburger
includes terms that refer to the city of
Hamburg, too)
The History of Fast Food (I)
 fast food has a long tradition
 it originates in the necessary or habitual
structuring of eating
 Roman and Greek fast food: filled fig leaves,
barley cakes
 Middle Age fast food: bean soup, bacon,
millet gruel
 food stalls in China
The History of Fast Food (II)
 originally sold on markets, fairs and
bazaars

 today‘s fast food began as an urban


phenomenon
The History of Fast Food (III)
 Germany: Fast food (appr. 900 years old),
movable food stalls in the late 19th
century
 Great Britain: fish and chips vendors in the
late 19th century
 USA: food machines (e.g. at Times
Square, 1902)
The History of Fast Food (IV)
 first pizza parlor:
1905
 first fast food chain:
White Castle, 1916,
spreading from
Wichita, KS, all over
the USA
 first drive-in: 1921
 car hoppers
The History of Fast Food (V)
 “Golden Fifties“ of fast food: 1950 Dunkin‘
Donuts, 1952 Kentucky Fried Chicken, 1953
Burger King, 1955 Mc Donald‘s, 1958 Pizza Hut
Facts and Anecdotes (I)
 1993: Mc Donald‘s sells its 100 billionth
hamburger
 each day, 28 million people eat at Mc Donald‘s
 statistically, nobody in America is further than 3
minutes by car away from a Mc Donald‘s
 every year, 1.200 – 1.500 new Mc Donald‘s
restaurants are opening
 the world‘s biggest Mc Donald‘s is in Peking
(40.000 guests per day)
Facts and Anecdotes (II)
 you can study Hamburgerology in the Mc
Donald‘s Universities
 1982: House of Representatives votes
against introducing a cheeseburger week
every year in October
Focus I: Hamburger (I)
 definition by infoplease.com
 ham•burg•er
Pronunciation: (ham'bûr"gur),
[key]
—n.
1. a sandwich consisting of a
cooked patty of ground or
chopped beef, usually in a roll or
bun, variously garnished.
2. ground or chopped beef.
3. Also called Ham'burg steak".
a patty of ground or chopped
beef, seasoned and fried or
broiled.
Also,ham•burgPronunciation:
(ham'bûrg). [key]Also called
beefburger.
Focus I: Hamburger (II)
 today‘s hamburger is a variation of the
Hamburg steak
 the Hamburg steak was introduced to the
American cuisine by German immigrants in
the 19th century
 it originated in the Steak Tartare from
Russia which again was a modification of
Mongolian food of Genghis Khan‘s times
Focus I: Hamburger (III)
 hamburgers are rarely
called “hamburgers“ in
fast food restaurants
 instead: Whopper, Big
Mac, Hamburger Royal
TS, Jumbo Jack, Big and
Tasty…
  Is there a real
hamburger?
  What is a real
hamburger?
Focus II: Döner Kebap (I)
 definition by
wikipedia.org
 Döner kebab (as döner
kebap in Turkish and
often simply döner or
donair), which literally
means "rotating roast
meat" is originally a
Turkish dish made with
mutton.
Focus II: Döner Kebap (II)
 Döner Kebap style food originates in the
Middle East (Arab countries, Turkey,
Central Asia)
 popular in Germany, while in Turkey,
Döner Kebap is partly regarded as the
decline of Turkish culture
Healthy Fast Food? (I)
 In 1921, White Castle hired a student of
medicine who only ate White Castle
hamburgers for 13 weeks  a doctor
acknowledged that he did not suffer
damage to his health afterwards
 In 2004, the movie Super Size Me proved
the opposite
Healthy Fast Food? (II)
 both Mc Donald‘s and Burger King have a
calculator for the nutritional value of their
products on their website
 Big Mac: 503 kcal, 26g protein, 44g
carbohydrate, 25g fat
 Whopper: 600 kcal, 27g protein, 47g
carbohydrate, 34g fat
Healthy Fast Food? (III)
 Gael Greene (restaurant critic): “ [Fast food] is
so hard to digest, I would even drown in the
Dead Sea“
 Time Magazine: “cheese made from glue, a very
thin tablet of something that comes close
enough to a piece of meat“
 Wolfram Siebeck: “brake lining with onions“
 1972: “junk food“; 1989 “slow food“
The Service Package
1. Supporting Facility
Examples are golf course, ski lift, hospital, airplane.
2. Facilitating Goods
Examples are food items, legal documents, golf clubs, medical history.
3. Information
Examples are patient medical records, seats available on a flight,
customer preferences, location of customer to dispatch a taxi.
4. Explicit Services
Examples are quality of meal, attitude of the waiter, on-time departure.
5. Implicit Services
Examples are privacy of loan office, security of a well lighted parking
lot.
Distinctive Characteristics of Services

 Customer Participation
 Simultaneity

 Perishability

 Intangibility

 Heterogeneity
Thanks for your
attention!

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