Study of The Luxury Car Segment in India-PPT FINAL
Study of The Luxury Car Segment in India-PPT FINAL
Study of The Luxury Car Segment in India-PPT FINAL
The research process has been carried out in four steps namely:
1. Formulation of problem
2. Collection of data
3. Making sampling plan
4. Research limitation
The luxury car segment in India has been growing at a CAGR of 30%, for
the past decade. But this year the rate would not be able to touch
double digits. Rise in excise duty, depreciation of the rupee and the
rising petrol prices, are some of the factors driving consumers away.
The Indian premium car market (experts opinion) would take another 3-4
years to mature and in the meanwhile the real competition would be
fought in the 30 lakhs to 1 crore segment in India.
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