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    Communication: A Research Discipline: The Methodology Committee National Research Council

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    Praveen Mayar
    Communication research focuses on how people use messages and media to create meaning. It examines both private and public communication on individual and mass scales. The field has roots in classical rhetoric and emerged as an academic discipline in the early 20th century. It encompasses areas like interpersonal communication, mass media, rhetoric, and telecommunications. Researchers employ various quantitative and qualitative methods and frequently collaborate across disciplines. The field is supported by many academic journals, research funding sources, and over 100 universities awarding doctorates in communication each year.

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    Communication: A Research Discipline: The Methodology Committee National Research Council

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    Praveen Mayar
    27 views13 pages
    Communication research focuses on how people use messages and media to create meaning. It examines both private and public communication on individual and mass scales. The field has roots in classical rhetoric and emerged as an academic discipline in the early 20th century. It encompasses areas like interpersonal communication, mass media, rhetoric, and telecommunications. Researchers employ various quantitative and qualitative methods and frequently collaborate across disciplines. The field is supported by many academic journals, research funding sources, and over 100 universities awarding doctorates in communication each year.

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    Communication research focuses on how people use messages and media to create meaning. It examines both private and public communication on individual and mass scales. The field has roots in classical rhetoric and emerged as an academic discipline in the early 20th century. It encompasses areas like interpersonal communication, mass media, rhetoric, and telecommunications. Researchers employ various quantitative and qualitative methods and frequently collaborate across disciplines. The field is supported by many academic journals, research funding sources, and over 100 universities awarding doctorates in communication each year.

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    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    27 views13 pages

    Communication: A Research Discipline: The Methodology Committee National Research Council

    Uploaded by

    Praveen Mayar
    Communication research focuses on how people use messages and media to create meaning. It examines both private and public communication on individual and mass scales. The field has roots in classical rhetoric and emerged as an academic discipline in the early 20th century. It encompasses areas like interpersonal communication, mass media, rhetoric, and telecommunications. Researchers employ various quantitative and qualitative methods and frequently collaborate across disciplines. The field is supported by many academic journals, research funding sources, and over 100 universities awarding doctorates in communication each year.

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    of 13

    Communication: A Research

    Discipline

    presented to

    The Methodology Committee


    of the
    National Research Council

    September 30, 2002


    Communication Research . . . .

     focuses on how people use messages to


    generate meanings within and across various
    contexts, cultures, channels, and media.

     encompasses studies of private and public as


    well as individual and mass communication

     examines communication processes and their


    effects
    Communication Research: A Brief History
     Foundations in Classical Greece, Rome and China—emphasis on Rhetoric

     Early 20th Century


    – Emergence of Departments of “Speech”
    – Emphasis on Speech and Rhetoric

     World War II and Post-War Era


    – Concerns with attitude formation and change
    – Emergence of social and behavioral science approaches

     Late 20th Century


    – Concerns with mass communication, communication policy, and
    media
    – Concerns with new communication technologies, cultural approaches
    Communication Research Areas
     Communication Studies: Scientific and critical research on human
    communication, including interpersonal, organizational, public, and intercultural
    communication and communication in various social, cultural, and political contexts

     Mass Communication and Media Studies : Research on media


    institutions, media texts, media effects, and how media are used to produce and
    transform culture

     Speech and Rhetorical Studies: Research focused on political and


    social rhetoric, audience analysis, argumentation, rhetorical criticism, and rhetorical
    theory

     Telecommunication Studies: Research on the development, use,


    regulation, and effects of telecommunication technologies, including radio, television,
    telephony, and the internet
    Departments and Schools

    Communication research is carried out in academic programs


    with school and department titles such as:

     Communication
     Communication Arts and Sciences
     Communication Studies
     Information Studies
     Journalism
     Mass Communication
     Media Studies
     Speech Communication
    Significant areas of communication
    research include:

    – Audience analysis – Media economics


    – Communication and public – Media effects
    policy – Media literacy
    – Family communication – New communication
    – Health communication technology
    – Instructional – Nonverbal communication
    communication – Organizational
    – Intercultural communication
    communication – Persuasion and social
    influence
    – Interpersonal
    – Political and social rhetoric
    communication
    – Risk communication
    – Legal communication
    – Visual communication
    Interdisciplinary Connections
    Communication scholars from discipline-based departments conduct
    major research projects with colleagues in such fields as:

    – American Studies – History


    – Art History – Information Systems
    – Engineering – Linguistics
    – English – Political Science
    – Environmental Science – Public Health
    – Ethnic and Women’s Studies – Sociology
    – Geography – Psychology
    Communication Research Approaches
    Communication research employs a wide range of methodologies,
    including all types of quantitative and qualitative social scientific
    research methods as well as humanistic and critical/cultural
    approaches:

    – Analysis of dynamic processes


    – Content and textual analysis
    – Critical and cultural analysis
    – Discourse analysis
    – Ethnographic research
    – Experimental research (including controlled experiments)
    – Historiography
    – Mathematical modeling and simulations
    – Rhetorical criticism
    – Survey research
    Communication is a Research-Based Field

     Scholarly journals

     Research funding from Government Agencies and Private


    Foundations

     Guggenheim and Fulbright Awards

     Communication scholars serve or have served as program


    officers at NIC, NIH, NSF, NIOSH

     Communication societies are affiliated with ACLS, AAAS and


    COSSA
    “Core” Journals in Communication

     Argumentation  Journal of Media Economics


     Argumentation & Advocacy  Journalism and Mass Communication
     Communication Education  Media Studies Journal
     Communication Monographs  Philosophy and Rhetoric
     Communication Quarterly  Political Communication
     Communication Research
     Quarterly Journal of Speech
     Communication Studies
     Rhetoric and Public Affairs
     Communication Theory
     Critical Studies of Media
     Rhetoric Society Quarterly
    Communication  Rhetorica
     European Journal of Communication  Science Communication
     Health Communication  Southern Communication Journal
     Human Communication Research  Telecommunication Policy
     Journal of Applied Communication  Text and Performance Quarterly
    Research
     Journal of Communication
     Western Journal of Communication
     Journal of Family Communication  Women’s Studies and Communication
     Journal of Health Communication
    “Related” Journals to Communication

     Discourse and Society  Media, Culture and Society


     Harvard International Journal of Press  Narrative Inquiry
    and Politics  Presidential Studies Quarterly
     International Journal of Conflict  Public Culture
    Management  Public Opinion Quarterly
     International Journal of Public  Publish Research Quarterly
    Opinion Review
     Public Understanding of Science
     Javnost-Public
     Research Language and Social
     Journal of Cultural Studies Interaction
     Journal of Social and Personal  Signs
    Relationships
     Symbolic Interaction
     Language Communication
     Written Communication
     Learn Publ
    Selected Funding Sources of
    Communication Research

     Agency for Health Care Policy and  National Aeronautics and Space
    Research Administration
     AMC Cancer Center  National Cancer Institute
     Center for Substance Abuse  National Endowment for the
    Prevention Humanities
     Centers for Disease Control  National Foreign Language Center
     Council for European Studies  National Institute for Occupational
     Department of Defense Safety and Health
     Department of Health and Human  National Institute of Health
    Services  National Institute of Mental Health
     Department of Transportation  National Science Foundation
     Environmental Protection Agency  The Robert Wood Johnson Foundation
     Ford Foundation  W. K. Kellogg Foundation
     Lilly Corporation  William and Flora Hewlett Foundation
     Markle Foundation
     Mediascope, Inc
    Communication Doctorates
     115 Doctoral Granting Institutions

     1,143 Doctorates granted 1986-1990 (National Research


    Council)

     407 doctoral students per year (mean) 1995-1999 (Council of


    Communication Associations)

     85% of Communication Ph.Ds enter research-related careers


    (Council of Communication Associations)
    – 75-79% enter academic institutions
    – 6-10% enter research careers in health organizations or
    research organizations

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