With The Name of Allah The Most Beneficient The Mecifull

WITH THE NAME OF ALLAH THE
MOST BENEFICIENT THE

MECIFULL.
I CRAVE TV.COM
GROUP MEMBERS
 Madeeha
Tariq.
 Maria Afzaal.
 Ammara
Younis.
I Crave TV .com
Beat right place, at right time.

Take massive, immediate
action—(Bill gates)
Introduction
 I crave TV was founded by McCallum and
William Craig.
 I crave TV stands for conidian radio and
video entertainment.
 They wanted to create a new extension
market for the release of television
programming.
 They aim to become a dominant TV
aggregator retransmitted on the internet.
History of I Crave
 Craig asked a question ”why can't you put
television on your computer screen“ to his group
friends.
 Reaction from his group friends led him to think
that they thought it an infeasible idea.
 But with the advent of broad and penetration of
internet and cable television, into house hold
McCallum knew that the penetration of fiber
optics would rapidly spread.
 It was estimated that by the start of 2000, broad
band access would comprise 50% of the internet
service provided (ISP) market.
An overview of the North America
Broadcast Industry.
 According to the survey in 2000 98.2
percent of the total U.S household owned
T.V sets and 75.6 percent owned two or
more sets.
 Average daily use was six hours and 57
minutes.
 Neilson Media research measured the
viewing habits of this audience and ranked
audience size by “rating points” and ‘share
points’.
 Rating points would be used by media buyers for
the purpose of determine advertising rates.
 Share points would be used by networks to
determine the success of each individual
television programmed.
 The U.S television market was the target in the
would and was served by three main distribution
channels.
 National Television networks.
 Independent commercial television stations.
 To maintain a network license commission (FCC)
rules station must broadcast at least 28 hours a
week and at least 2 hours every day.
 Broad casting television accounted for 20%
of the total U.S advertising spending.
 Radio accounted for approximately 8% of
the total U.S advertising spending.
An advertising based Model
 AC Neilson acted as a paid referee. He regularly
polling consumer to determine the most popular
program.
 These poll results allowed the players in the
broadcast industry to price their product
opportunity.
 Almost all stakeholders in the industry depended
on advertisements.
 To stay in the business, they had to satisfy
subscribers, viewers or listeners by providing
desirable programs.
 U.S radio and T.V stations typically got 90% of
their revenues from advertising.
The Advertisers
 Advertisers paid to place their television
commercials on programs that would reach
their target audience.
 AC Neilson polled consumer about their
viewing habits and charted the popularity of
the various television shows.
 Advertising agencies charge a commission of
about 10 to 15% of the cost placing the
advertisement.
 Networks generally sold about 80% of their
available time slots In the advance.
 The rest of advertisements was sold on the
“scatter “ market.
The television Networks
 U.S networks were divisions of larger
corporations like ABC was owned by CBS
corp., FOX was owned by NEWS corp. and
NBC was owned by General Electric Co.
 ABC,CBS and NBC provided their roughly
650 stations affiliated with about 22hours
of prime time per week and a substantial
amount of programming for their time
period.
 Affiliated programs has been paid for
broadcasting their programming and
national commercial.
 Fox network, established in 1996 had
211 affiliated and a prime time

audience reach of about 96% of
American Television Homes.
 Now instead of paying for a
“package” of 200 channels, viewers

can select personalize channels and
would be billed per selection
 In Canada there existed three
national television networks.
 Global. CTV and government funded
CBC. Much of Canadian primetime

television programming originated
from the united states.
Broadcast Television Stations
 Top 25owners of U.S television
stations together controlled 36% of
the 1200 US commercial television
stations.
 In Canada CHUM group was the
majority owners of the largest group

of television stations
 TV stations revenues came primarily
from three sources.

1.National Spot Advertising
2.Regional Advertiser
3.Network Compensation payments
 A station’s competitive position

depends on network affiliation,
programming quality, management
ability and technical factor
 Television stations frequently made
substantial finance commitments to

guarantee their access to programs
Cable Television System
 Cable System operators received signals
from their program providers by several
means, special antennas, microwave
relays systems, earth stations and fibre
optic cables.
 Cable providers retransmitted network
broadcasts without paying them any
royalties.
 Unlike broadcast television, cable system
providers derived most of their revenues
from monthly subscriber fees.
 In Canada Rogers Cable systems was
the major player.
 Although there were thousands of
cable, system in the United States

the industry has been dominated by
the top 25player.
 Cable providers could offer such new
services as digital video, high-speed

Internet access, local and long
distance telephone services
 Cable’s growth over the past 15
years had hurt broad cast television

Syndication Deals
 Content producers were free to sell
and syndicate their programs to
competing and international stations.
 All broadcast stations obtained some
programs free independent sources.

 These programs are mainly
syndicated TV shows and syndicated

feature films.
 Syndicators sometimes sold
broadcast stations a license to – a
syndicated program
 Cash price of syndicated
programming varied, depending on

its perceived desirability and the
number of times it was to be aired
SWOT ANALYSIS
 STRENGTH:
They become the dominant TV aggregator
retransmittor on the internet.
I crave can put television on computer
screen.
It serves those who cannot receive
broadcast television such as those in the
shadow of the huge can broadcast tower
and those in the universities and offices who
cannot receive broadband TV and cable
access.
WEAKNESS
 I crave TV is a pioneer in internet TV but could not

maintain its position in the market due to lack of
strategic planning.
 They are the retransmittor of retransmitted
signals.
 Not advertising based.
 This was a real service for some people but not a
service that provides any competition to over the
air broad casters or cable or satellite
retransmittor.
OPPORTUNITIES
 Huge TV market.
 Large number of users or
viewers.
 Easy accessibility
 Keep on doing something
different than others. Add
value to viewer experience.
THREATS
 Broadcast industry
 Three big Television networks
 cable television system operators
 Emerging of media giants like ABC, NBC, CBS and
FOX for gaining further control on media and
entertainment industry.
 Copy rights of programs.
 Laws and regulations of FCC and CRTC were the
threats for I Crave TV.
ANY QUERY.....?

With The Name of Allah The Most Beneficient The Mecifull

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With The Name of Allah The Most Beneficient The Mecifull

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WITH THE NAME OF ALLAH THE

MOST BENEFICIENT THE

Beat right place, at right time.

211 affiliated and a prime time

“package” of 200 channels, viewers

CBC. Much of Canadian primetime

majority owners of the largest group

from three sources.

 A station’s competitive position

substantial finance commitments to

cable, system in the United States

services as digital video, high-speed

years had hurt broad cast television

programs free independent sources.

syndicated TV shows and syndicated

programming varied, depending on

 I crave TV is a pioneer in internet TV but could not

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