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    Social Learning Theory: Group 3

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    Arielle Louise Baltao
    Social learning theory proposes that people can learn through observation alone, without direct reinforcement or punishment. [1] The theory was developed by Albert Bandura, who argued that learning occurs through observation, imitation, and modeling of others' behaviors, attitudes, and outcomes of those behaviors. [2] The three core concepts of social learning theory are that people can learn through observation, mental states influence learning, and learning does not always change behavior. [3]

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    Social Learning Theory: Group 3

    Uploaded by

    Arielle Louise Baltao
    88 views20 pages
    Social learning theory proposes that people can learn through observation alone, without direct reinforcement or punishment. [1] The theory was developed by Albert Bandura, who argued that learning occurs through observation, imitation, and modeling of others' behaviors, attitudes, and outcomes of those behaviors. [2] The three core concepts of social learning theory are that people can learn through observation, mental states influence learning, and learning does not always change behavior. [3]

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    Social Learning

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    Social learning theory proposes that people can learn through observation alone, without direct reinforcement or punishment. [1] The theory was developed by Albert Bandura, who argued that learning occurs through observation, imitation, and modeling of others' behaviors, attitudes, and outcomes of those behaviors. [2] The three core concepts of social learning theory are that people can learn through observation, mental states influence learning, and learning does not always change behavior. [3]

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    88 views20 pages

    Social Learning Theory: Group 3

    Uploaded by

    Arielle Louise Baltao
    Social learning theory proposes that people can learn through observation alone, without direct reinforcement or punishment. [1] The theory was developed by Albert Bandura, who argued that learning occurs through observation, imitation, and modeling of others' behaviors, attitudes, and outcomes of those behaviors. [2] The three core concepts of social learning theory are that people can learn through observation, mental states influence learning, and learning does not always change behavior. [3]

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    SOCIAL LEARNING Group 3

    THEORY
    SOCIAL LEARNING THEORY
    Theorized by Albert Bandura, who mapped out a
    perspective on learning that includes consideration of
    the personal characteristics of the learner, behaviour
    pattern, and environment . (Bastable, 2019, p.85)
    Bandura’s early observation was that an individual
    do not need to have a direct experiences to learn.
    Considering that students, learns from taking notes
    of others people behaviour and what happens to
    them. (Bastable, 2019, p.85)
    e.g. Life lesson, someone’s experience
    SOCIAL LEARNING THEORY
    CONTD.
    “Monkey see, monkey do?”
    It is defined as a process in which individuals
    observe behaviour of others and its consequences
    and modify their own behaviour accordingly.
    It is often referred to as bridge between
    behaviourist and cognitive learning theories
    because it encompasses attention, memory, and
    motivation.
    People learn from one another via Observation,
    Imitation, and Motivation.
    SOCIAL LEARNING THEORY
    CONTD.
    “Most human behavior is learned observationally
    through modeling: from observing others, one
    forms an idea of how new behaviors are
    performed, and on later occasions this coded
    information serves as a guide for action.”
    Social learning theory explains human behavior
    in terms of continuous reciprocal interaction
    between cognitive, behavioral, and
    environmental influences
    WHAT IS OBSERVATION?
    The art of watching somebody or something carefully for a period
    of time, especially to learn something. (Oxford, 2012)
    Observational Learning
    • Observation allows people to learn without performing any
    behaviour
    • Learning through observing the behaviour of other people
    • Although reinforcement facilitates learning, Bandura says that it
    is not a necessary condition for it.
    • Observational learning is much more efficient than learning
    through direct experience.
    WHAT IS MODELLING?
    describes the process of learning or acquiring new information, skills or behaviour
    through observation.
    A Model is a person or thing that is considered an excellent example of something
    Modelling
    • Core of observational learning.
    • Involves cognitive processes and is not simply mimicry or imitation.
    • Involves symbolically representing information and storing it for use at a future
    time.
    • People are more likely to model high status, competent and powerful individuals.
    • People who lack status, skill or power are most likely to model.
    • The consequences of the behaviour being modelled may have an effect on the
    observer.
    THREE CORE CONCEPTS OF
    SOCIAL LEARNING
    THEORY

    • People can learn through observation.


    • Mental states are important to
    learning.
    • Learning does not necessarily lead to a
    change in behaviour.
    INTERNAL PROCESS
    THAT DIRECTS
    SOCIAL LEARNING
    INTERNAL PROCESS THAT DIRECTS SOCIAL
    LEARNING

    It is the self-regulation and control that one


    individual exerts in the process of acquiring
    knowledge and changing behaviour.
    There are 4 steps that directs social learning:
    •Attentional Phase
    •Retention Phase
    •Reproduction Phase
    •Motivational Phase
    ATTENTIONAL PHASE
    -Mental focus or concentration
    -Willingness to observe and mimic the behaviour of a model
    -For behaviours to be successfully learned, the
    individual/learner must pay sufficient attention.
    -If the model is interesting or there is a novel aspect of the
    situation, individuals are more likely to dedicate full attention
    to learning.
    RETENTION PHASE
    One must not only attend to the observed behaviour
    but also remember it at some later time.

    • Storing the information so that it may be used at a


    later date is important to the observational learning
    process.
    • Retention can be affected by a number of factors,
    but the ability to pull up information later and act on it
    is vital to observational learning.
    REPRODUCTION PHASE
    One must be capable of doing the act. To
    actually perform the behaviour observed
    • Once a learner paid attention to the model
    and retained the information, it is time to
    actually perform the behaviour which
    observed.
    • Practice of the learned behaviour leads to
    improvement and development of skills
    MOTIVATIONAL PHASE
    • Finally, in order for observational learning to be
    successful, individual must be motivated to imitate
    the learned behaviour that has been modelled.
    -Force that drives one to act
    • Reinforcement and punishment play an important
    role in motivation.
    People are most likely to imitate those that they see
    are rewarded for their behaviour and those whom
    they like to have similarities with or value more.
    THREE FORMS OF
    REINFORCEMENT
    DIRECT REINFORCEMENT
    Occurs when an individual watches
    a model perform, imitates that
    behaviour and is reinforced or
    punished by some individual.
    VICARIOUS REINFORCEMENT
    It involves determining whether role
    models are perceived as rewarded or
    punished for their behaviour.
    • The observer anticipates receiving a
    reward for behaving in a given way
    because someone else has been so
    rewarded
    SELF -REINFORCEMENT
    The individuals strives to meet
    personal standards and does not
    depend on or care about the reaction
    of others.
    RECIPROCAL DETERMINISM

    • Human Action is a result of an interaction among


    three variables- environment, behaviour and person.
    • Although cognition can have a strong causal effect on
    both environment and behaviour, it is not an
    autonomous entity, independent of those two variables.
    • Bandura uses the term “reciprocal” to indicate triadic
    interaction of forces. The three reciprocal factors do not
    need to be equal strength or to make equal
    contributions.
    RECIPROCAL DETERMINISM
    GROUP 3

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