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    Marketing Mix Of: Cadbury Dairy Milk

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    Nikhil Kumar
    Dairy Milk is Cadbury's biggest chocolate brand that caters to all ages and classes. It has positioned itself as an exquisitely tasty treat that is necessary for everyone. Dairy Milk has a variety of products and uses a value-added pricing strategy to make them affordable to all customers. It is distributed globally through a large network of sales and manufacturing offices as well as transportation chains that make the products widely available in stores. Dairy Milk promotes itself through iconic purple packaging, catchy television and radio commercials featuring Amitabh Bachchan, print ads, social media, and customer-focused strategies targeting different demographics.

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    Marketing Mix Of: Cadbury Dairy Milk

    Uploaded by

    Nikhil Kumar
    301 views10 pages
    Dairy Milk is Cadbury's biggest chocolate brand that caters to all ages and classes. It has positioned itself as an exquisitely tasty treat that is necessary for everyone. Dairy Milk has a variety of products and uses a value-added pricing strategy to make them affordable to all customers. It is distributed globally through a large network of sales and manufacturing offices as well as transportation chains that make the products widely available in stores. Dairy Milk promotes itself through iconic purple packaging, catchy television and radio commercials featuring Amitabh Bachchan, print ads, social media, and customer-focused strategies targeting different demographics.

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    Dairy Milk is Cadbury's biggest chocolate brand that caters to all ages and classes. It has positioned itself as an exquisitely tasty treat that is necessary for everyone. Dairy Milk has a variety of products and uses a value-added pricing strategy to make them affordable to all customers. It is distributed globally through a large network of sales and manufacturing offices as well as transportation chains that make the products widely available in stores. Dairy Milk promotes itself through iconic purple packaging, catchy television and radio commercials featuring Amitabh Bachchan, print ads, social media, and customer-focused strategies targeting different demographics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    301 views10 pages

    Marketing Mix Of: Cadbury Dairy Milk

    Uploaded by

    Nikhil Kumar
    Dairy Milk is Cadbury's biggest chocolate brand that caters to all ages and classes. It has positioned itself as an exquisitely tasty treat that is necessary for everyone. Dairy Milk has a variety of products and uses a value-added pricing strategy to make them affordable to all customers. It is distributed globally through a large network of sales and manufacturing offices as well as transportation chains that make the products widely available in stores. Dairy Milk promotes itself through iconic purple packaging, catchy television and radio commercials featuring Amitabh Bachchan, print ads, social media, and customer-focused strategies targeting different demographics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Marketing Mix Of

    Cadbury dairy milk


    BY:
    Nikhil
    Sankethi
    Apoorva
    Prudhvi
    • Dairy Milk is the biggest and most
    accepted chocolate brand in the world. It
    Product in caters to every age and class of people.
    • It has positioned itself as something
    the Marke sweet that is necessary for everyone
    ting Mix of because of its exquisite taste. Dairy
    Milk Product line started its first bar with
    Dairy the higher consistency of milk chocolate.
    Milk : In the year 1926, Fruit & Nut was
    launched as part of its line and later in
    the year 1933, it was followed by Whole
    Nut. Currently, variants of Dairy Milk
    includes-
    Dairy Milk,Dairy Milk Big Taste Triple Choc
    Sensation,Dairy Milk Big Taste Toffee Whole
    Nut,Dairy Milk Turkish, Dairy Milk Big Taste Oreo
    Crunch, Dairy Milk Bubbly, Dairy Milk with Crunchie
    Bits, Dairy Milk Freddo,Dairy Milk Roast Almond,
    with almonds and raisins, Dairy Milk Caramel, Dairy
    Milk Puddles Mint, Dairy Milk Little Bar
    Price in the Marketing
    Mix of Dairy Milk :
    • Cadbury has several products in
    the market to meet
    expectations of its customers.
    The company believes in
    providing the best possible
    product at moderate cost so
    that it seems affordable to
    every customer. All the
    products have value-
    added pricing strategy and
    hence are priced differently.
    Dairy Milk has enjoyed the trust
    of millions and it is reflected in
    the company’s sales figures.
    Place in the Marketing Mix
    of Dairy Milk :

    Cadbury Dairy Milk is a global brand


    with its products sold in several
    countries like France, China, Brazil,
    Russia, Canada, Italy, India, United
    Kingdom and Pakistan. Manufacturing of
    different varieties of Dairy Milk takes
    place in Poland, France and Ireland.
    Cadbury started marketing its products
    in India in the year 1948 and presently
    owns four sales offices and five
    manufacturing-offices. Dairy Milk has
    an intensive policy for distribution of its
    products and hence has created a
    capable and efficient transportation
    chain. The product is easily available in
    any grocery store, corner stores,
    convenience store, discount store and
    supermarket.
    Promotions in the Marketing Mix of Dairy Milk :
    • Dairy Milk has a global presence and to maintain its
    position as number one in consumer market the brand
    has taken several steps. It has launched various
    promotional activities that will help in creating
    further brand awareness. Its purple packaging is iconic
    and easily distinguishable.  Its commercials are catchy
    and are aired on television and radio. Ads are also
    displayed in magazines and newspapers. Social media
    has also been roped in to promote its products.
    • Indian actor Amitabh Bachchan has been associated
    with Dairy Milk for a long time. Kuch Meetha Ho
    Jaye has been one of the most popular and highlighted
    slogans of Dairy Milk. Dairy Milk has designed a
    customer-driven strategy and targeted kids, women
    and men as their customers. It is a sweet dish for
    everyone, is the mantra of this brand.  Dairy Milk has
    an intimate association with milk, and it reflects in
    most of its slogans and advertisements. In the year
    2007, a campaign titled Gorilla was premiered at Big
    Brother finale and became a success story.
    Promotional Ad of Dairy
    Milk
    Thank
    You
    Everyone

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