E Commerce in Tourism
E Commerce in Tourism
E Commerce in Tourism
HFT3444
Intro
Cox, B., & Koelzer, W. (2004). Stickiness: Internet marketing in hospitality. New
Jersey: Pearson Education.
Picozzi, L. (2005). Understand Online Customer Service. http://www.score.org
Introduction
• Convenient
• Easy and private
• Greater product access and selection
• Offers comparative information
• Immediate and interactive
Benefits to Sellers
• Advertising
• Auctioning
• E-markets
E-Marketing
• Crawlers (Spiders)
• Directory (Human Powered)
• Paid Listings
• Meta-Tag: descriptions and Keywords
• Entire Web site scanned for relevant words and links
to other web sites
• Paying
Internet Business Models and Integration
Requirements
• Display mechanism
• Registration system for customers
• Transaction and Order Processing System
• Shopping cart
• Order processing system
• Secure transaction path to “payment
gateway”
Airlines
• For decades, airlines have been heavily dependent on
travel intermediaries
• Intangible part
Lodging