Process Design Stages: Brand Positioning
Process Design Stages: Brand Positioning
Process Design Stages: Brand Positioning
1. GENERAL FEATURES
2. BRAND POSITIONING
3. PUBLICITARY ESTRATEGY
4. RESEARCH DATA
5. OBJECTIVES
6. STRATEGIC LINES
7. ACTION PLAN
8. REVIEW AND ASSESSMENT
GENERAL FEATURES
BACKGROUND
MISSION – VISION - VALUES
PHILOSOPHY OF THE BRAND
MISSION
Phusion Proyects is a company that delivers innovative
products that our customers want while delivering flawless
execution and speed in the market with world-class margins
to our business partners.
VISION
To be the most important marketer and supplier of energy
drinks for Europe, Asia and other parts of the world in the
years to come.
VALUES
Innovation, social responsibility, passion.
BRAND POSITIONING
• POSITIONING PRODUCT
• PRODUCT STRUCTURE
¿What is the participation of the other brands that make up the category?
WASKKA
8%
4 LOKOS PISCANO
5% 60%
OTROS
SMIRNOFF ICE
5%
20%
OBJECTIVES
• SURVEY
50 % 20% 20% 5%
CHOOSE THE DRINK FOR CHOOSE THE DRINK CHOOSE THE DRINK CHOOSE THE DRINK
THE SUPPORT OF THE FOR THE TASTE FOR THE PRICE TAG FOR THE AMOUNT OF
BRAND IT REPRESENTS ALCOHOL IT CONTAINS
Outdoor advertising
Supermarkets
REFERENCE ADVERTISING
REVIEW AND ASSESSMENT
• CONCLUSIONS
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