Management Control Systems: Prof Swapna Tamhankar

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Management Control Systems

Prof Swapna Tamhankar


Introduction - MCS

Control System
Detector
Assessor
Effectors
Communication Network

A common example: Thermostat,


Automobile Drive
MCS
Management Control is all about
ensuring that the necessary resources are
mobilized and are deployed effectively so
that the planned objectives are met
without much difficulty and IN TIME.

Covers Administrative, accounting,


financial, Human Resource &
Operational Areas
Syllabus
ROI & EVA – Sensitivity Analysis
Understanding Strategies – Corporate Level, Business
Unit
Responsibility Accounting – MBO
Responsibility Centers –
Cost, expense, profit centers.
Transfer Pricing
Performance Measurement
Control in special sectors
R&D Expenses
Project Audit
Government Audit
Proprietary Audit
ROI

A simple definition for ROI is Profits by


investments.

Factors Affecting profits are the net


expenses and the revenues for a given
period
Case - Sensitivity Analysis of profit
margins
Started with a scrip scan of Marico.
One of the key ingredient in soaps, shampoos, hair oils, edible
oils
Price drop in 2009
Favorable delayed monsoon
Exemption of import duty on the edible oil.
Poor demand
How the input costs are determined, factors influencing it,
respective strategies to be planned to keep the profit margins
intact.
Increase or decrease tonnage, pass it on to the consumers
(increase the S.P.), Transfer the profits of one product to other
product line, Bear the loss for a given period.
What would be the effect of the price change on the demand
for a particular product.
Current Scenario, rise in the prices which has led to rise in the
product prices
Economic Value Added
EVA is Registered Trademark of Stern Stewart &
company
EVA was originally defined by Stewart as

EVA = NOPAT- (C * CAPITAL)


Where,
NOPAT = Net Operating Profit After Taxes
C = The weighted Average Cost of Capital
What is NOPAT

NOPAT includes following aspects:


Income Available to Equity Stock Holders Plus
Interest Expenses after Taxes Plus
Preferred Dividends Plus
Minority Interest Provisions
Reasons to use EVA
Same profit objective, i.e. accept the
project which has the return more than
the cost of capital.
Some projects may get rejected by ROI
principle as the increase in ROI may
decrease the units profits.
Different interest rates for different
investment.
Affinity towards the shareholders
Uses of EVA

 As a measure of corporate and divisional performance


 As a Compensation Base
 To increase managers awareness of stockholders
interest
 To emphasis on long term benefits of employee training
and R & D expenses as they are capitalized
 To increase firms value
Illustration
Particulars

Debt 50 Crores
Equity 2766 crores
Cost of debt 7.72 %
Cost of equity 16.7%
PAT 15.41 Crores
Interest expenses 5 crores

Calculate Weighted average cost of capita & EVA


Illustration 2
Particulars A B

Profit 2 Lacs 3.2 Lacs


Investment 10 Lacs 16 Lacs
Cost of capital 10% 15%
ROI ? ?
Illustration
ROI Calculation
Units Cash Debtor Stocks Fixed Total Profit ROI
Assets
A 10 20 30 60 120 24

B 20 20 30 50 120 14.4

C 15 40 40 10 105 10.5

D 5 10 20 40 75 3.8

E 10 5 10 10 35 1.8
Contd
Units Profit Current Reqd Fixed Reqd EVA
Assets Earning Assets Earning
@ 4% @ 10%
A 24 20 60

B 14.4 20 50

C 10.5 40 10

D 3.8 10 40

E 1.8 5 10
Disadvantages

Cumbersome
Absolute measure rather than a relative
measure, allowance for the size of the
unit should be made for comparison.
Low EVA for R&D projects
Future values are not taken into
consideration
Strategic Management

Management control systems are tools to


implement business strategies.

To understand the strategy one has to


know what are the company goals.

Maximizing profits / shareholder value /


stakeholder value etc
Example
Henry Fords operating philosophy was
satisfactory profit, not maximum profit. He
wrote “let me say right here that I do not
believe that we should make such an awful
profit on our cars. A reasonable profit is right,
but not too much. So it has been my policy to
force the price of car down as fast as production
would permit and give the benefits to the users
and laborers – with resulting surprisingly
enormous benefits to ourselves”
Levels of strategy
Corporate level
Industry analysis
Single Industry firm – McDonalds, Ford
Unrelated diversified firms – Reliance, Future
Group
Related diversified firms - 3 M, P & G
Product / Service mix that should be planned
Business unit level
Various products offered by HUL become
there business units.
Organisational Behaviour

Goal Congruence
External & Internal factors
Organizational Structure
Functional
Business Unit Structure
Matrix Organization
Controller on various levels
Responsibility Centres

Responsibility centre is an organization


unit that is headed by a manager who is
responsible for its activities.

Ex: Plants, stores, warehouses, corporate


offices etc
Expense Centre, Revenue centre &
Profit Centre.
Expense
Engineered – ex manufacturing plant
Discretionary – ex R&D dept
Revenue
Marketing Depts
Profit centers
Business Units
Investment Centers
Business units, company as a whole

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