Scribd Logo
Upload

Welcome to Scribd!

  • 166 views

    AMUL PPT by Khushi and Appu

    Uploaded by

    Ramya Balan
    Amul was formed in 1946 as a dairy cooperative in India. It is now managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul collects milk from over 3 million farmers and has become a billion dollar brand. It produces dairy products like butter, cheese, chocolate, ghee, and milk which it sells at affordable prices. Amul has been successful due to its robust supply chain, low cost strategy, diverse product mix, strong distribution network, and valuable brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    AMUL PPT by Khushi and Appu

    Uploaded by

    Ramya Balan
    166 views12 pages
    Amul was formed in 1946 as a dairy cooperative in India. It is now managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul collects milk from over 3 million farmers and has become a billion dollar brand. It produces dairy products like butter, cheese, chocolate, ghee, and milk which it sells at affordable prices. Amul has been successful due to its robust supply chain, low cost strategy, diverse product mix, strong distribution network, and valuable brand.

    Original Description:

    Original Title

    AMUL ppt by khushi and appu

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Amul was formed in 1946 as a dairy cooperative in India. It is now managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul collects milk from over 3 million farmers and has become a billion dollar brand. It produces dairy products like butter, cheese, chocolate, ghee, and milk which it sells at affordable prices. Amul has been successful due to its robust supply chain, low cost strategy, diverse product mix, strong distribution network, and valuable brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    166 views12 pages

    AMUL PPT by Khushi and Appu

    Uploaded by

    Ramya Balan
    Amul was formed in 1946 as a dairy cooperative in India. It is now managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul collects milk from over 3 million farmers and has become a billion dollar brand. It produces dairy products like butter, cheese, chocolate, ghee, and milk which it sells at affordable prices. Amul has been successful due to its robust supply chain, low cost strategy, diverse product mix, strong distribution network, and valuable brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    AMUL

    - THE TASTE OF INDIA


    By:- Apoorva Sunayana
    Khushi Agarwal
    Ridhi Jain
    CONTENTS:-
    INTRODUCTION & HISTORY
    PROBLEMS FACED BY AMUL
    PRODUCTS AND THEIR PRICES
    SWOT ANALYSIS
    AMUL COMPETITORS
    WHY PEOPLE CHOOSE AMUL
    REASONS FOR SUCCESS
    INTRODUCTION &HISTORY
     Formed in 1946,is a dairy cooperative movement in India with
    250liters of milk per day with name KAIRA DISTRICT
    COOPERATIVE MILK PRODUCES UNION.
     A brandname AMUL is managed by Gujarat cooperative milk
    marketing federation ltd. (GCMMF).
     The brand name AMUL means AMULYA which is derived from
    the Sanskrit word AMULYA which means PRICELESS.
     AMUL has spurred the white revolution of India which has made
    India the largest producer of milk and milk products in the world
    and the white revolution has finally created a billion dollar brand.
    Problems faced by amul
    Shortage of feed or fodder
    Education & training - it is essential for employees to understand
    what they are doing and develop a sense of ownership, but
    developing such programs in dairy sectors is difficult.
    Hygiene Conditions – many cattle owners don’t provide proper
    shelter to their cattles . Unhygienic conditions leads to a
    reduction in storing quality milk.
    Marketing and pricing – dairy farmers don’t get remunerative
    price for milk supply.
    Products and their prices

     Amul butter (500grams)  Rs221

     Amul  Rs 100
    cheese
     Rs 99
     Amul Dark chocolate
     Rs 475
     Amul Ghee(1lire)
     Rs 102
     Amul Mithai mate  Rs 200
     Amul Icecream (chocolate flavor , big box)
     Amul taaza milk(500ml.)  Rs 66
     Amul paneer (200gram)  Rs 71
    SWOT ANALYSIS
    STRENGTHS:- WEAKNESS:-
    - Largest dairy brand in India  Risks of highly complex supply chain
    and Asia . system.
     High quality and low price.  Short self life of its products
     Highly diverse product mix.  Alliance with third parties who
     Annual turnover of 43 hundred cr. don’t belong to the organized
    (2007). sector

    OPPORTUNITIES: THREATS:

    -penetrate international  Competitors – Hindustan


    markets. unilever ,nestle etc.
    - Uses internet to sell its  Ban on export of milk
    product. powder.
    Why people choose amul:-
    AMUL never forget its primary customers – AMUL
    collects 7 million lts. of milk from 2.6 million farmers.
    PRODUCT FOR YOUTH – AMUL launched Chocolate
    milk under the banner Amul kool koko.
    PRODUCT FOR DIABETIC PEOPLE – AMUL launched
    sugarfree icecream delights for diabetic patients.
    PRODUCT FOR THE URBAN CLASS- AMUL launched
    emmental , pizza mozzarella cottage cheese.
    PHYSIQUE:- It is a good quality product
    with lots of nutrition and taste wise its
    yummy.
    PERSONALITY- It is a simple Indian
    brand.
    CULTURE – AMUL is a brand initiated
    under cooperative society.
    REFLECTION – It is a value oriented
    product.
    REASONS FOR SUCCESS
    Robust supply chain
    Low cost strategy
    Diverse product mix
    Strong distribution network
    Technology & e-initiatives
    The brand value of AMUL
    THANK YOU!!!

    You might also like