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    INNOVATION

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    anjali
    The document discusses different types of innovation strategies: proactive strategies involve strong research and first-mover advantages; active strategies defend existing technologies while responding quickly to proven changes; reactive strategies involve copying proven innovations with low risks; and passive strategies only change after customer demands.

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    INNOVATION

    Uploaded by

    anjali
    18 views21 pages
    The document discusses different types of innovation strategies: proactive strategies involve strong research and first-mover advantages; active strategies defend existing technologies while responding quickly to proven changes; reactive strategies involve copying proven innovations with low risks; and passive strategies only change after customer demands.

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    The document discusses different types of innovation strategies: proactive strategies involve strong research and first-mover advantages; active strategies defend existing technologies while responding quickly to proven changes; reactive strategies involve copying proven innovations with low risks; and passive strategies only change after customer demands.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    18 views21 pages

    INNOVATION

    Uploaded by

    anjali
    The document discusses different types of innovation strategies: proactive strategies involve strong research and first-mover advantages; active strategies defend existing technologies while responding quickly to proven changes; reactive strategies involve copying proven innovations with low risks; and passive strategies only change after customer demands.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 21

    INNOVATION STRATEGIES

    ●
    Proactive
    Companies with proactive innovation strategies tend to have strong research
    orientation and first-mover advantage, and be a technology market leader. They
    access knowledge from a broad range of sources and take big bets/high risks.
    Examples include: Dupont, Apple and Singapore Airlines.

    The types of technological innovation used in a proactive innovation strategy are:

    radical - breakthroughs that change the nature of products and services


    incremental - the constant technological or process changes that lead to
    improved performance of products and services.
    Active
    Active innovation strategies involve defending existing technologies and markets
    while being prepared to respond quickly once markets and technologies are
    proven. Companies using this approach also have broad sources of knowledge
    and medium-to-low risk exposure; they tend to hedge their bets. Examples
    include Microsoft, Dell and British Airways.

    These companies use mainly incremental innovation with in-house applied


    research and development.
    Reactive
    The reactive innovation strategy is used by companies:

    which are followers


    have a focus on operations
    take a wait-and-see approach
    look for low-risk opportunities.
    They copy proven innovation and use entirely incremental innovators. An example
    is Ryanair, a budget airline which has successfully copied the no-frills service model
    of Southwest Airlines.
    Passive
    Companies with passive innovation strategies wait until their customers demand a
    change in their products or services. Examples include automotive supply
    companies as they wait for their customers to demand changes to specification
    before implementing these.
    INNOVATION MODELS

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