Scribd Logo
Upload

Welcome to Scribd!

  • 122 views

    Football Tourism in England and Germany

    Uploaded by

    Sumit Kumar Singh
    Football tourism is a growing sector in England and Germany, home to some of the most popular clubs and leagues in the world. England offers the Premier League and iconic stadiums like Wembley, while Germany has powerful clubs like Bayern Munich and Borussia Dortmund and has won 4 World Cup titles. Sample itineraries combine matches with stadium tours, museums, and sightseeing in cities like London, Manchester, Liverpool, Munich, and Dortmund over 12-14 days. The strengths include niche markets, lower currency values and large fan bases, while weaknesses include high costs, long travel times, and potential match postponements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Football Tourism in England and Germany

    Uploaded by

    Sumit Kumar Singh
    122 views15 pages
    Football tourism is a growing sector in England and Germany, home to some of the most popular clubs and leagues in the world. England offers the Premier League and iconic stadiums like Wembley, while Germany has powerful clubs like Bayern Munich and Borussia Dortmund and has won 4 World Cup titles. Sample itineraries combine matches with stadium tours, museums, and sightseeing in cities like London, Manchester, Liverpool, Munich, and Dortmund over 12-14 days. The strengths include niche markets, lower currency values and large fan bases, while weaknesses include high costs, long travel times, and potential match postponements.

    Original Description:

    Original Title

    Football Tourism.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Football tourism is a growing sector in England and Germany, home to some of the most popular clubs and leagues in the world. England offers the Premier League and iconic stadiums like Wembley, while Germany has powerful clubs like Bayern Munich and Borussia Dortmund and has won 4 World Cup titles. Sample itineraries combine matches with stadium tours, museums, and sightseeing in cities like London, Manchester, Liverpool, Munich, and Dortmund over 12-14 days. The strengths include niche markets, lower currency values and large fan bases, while weaknesses include high costs, long travel times, and potential match postponements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    122 views15 pages

    Football Tourism in England and Germany

    Uploaded by

    Sumit Kumar Singh
    Football tourism is a growing sector in England and Germany, home to some of the most popular clubs and leagues in the world. England offers the Premier League and iconic stadiums like Wembley, while Germany has powerful clubs like Bayern Munich and Borussia Dortmund and has won 4 World Cup titles. Sample itineraries combine matches with stadium tours, museums, and sightseeing in cities like London, Manchester, Liverpool, Munich, and Dortmund over 12-14 days. The strengths include niche markets, lower currency values and large fan bases, while weaknesses include high costs, long travel times, and potential match postponements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    FOOTBALL TOURISM in

    ENGLAND and GERMANY

    Sameer Joshi PGDT&T


    THE GOAL

     Largest Fan Base.

     Highest Social-Media presence.

     Increasing Popularity of ISL.

     Based on Emotions.

     Unexplored Sector.
    THE THREE LIONS
    • Clubs with the Highest Fan Following.

    • EPL/BPL - the most viewed League.

    • Most unpredictable League.

    • Beautiful and Artistic stadiums.

    • Museums depicting history of Major


    Clubs.
    DIE MANNSCHAFT, AND
    NOT LA ROJA

    1. Powerful yet Underrated clubs.

    2. 4-time World Cup winner.

    3. Better match experience.

    4. Tourist issues in Barcelona.


    PRODUCTS
    EPL MATCHES
    BUNDESLIGA & UEFA MATCHES
    DAY ITINERARY
    1 Arrive in London at 18:45.
    Kensington Palace-Buckingham Palace &
    2 Changing of guards' ceremony- Chelsea vs.
    Crystal Palace- Big ben & London Eye.

    3 Hyde Park- Victoria & Alberta Museum-


    Arsenal vs. Manchester City.
    Stadium tours at Wembley, White Hart
    4 Lane & London Stadium- Shopping at
    Westfield Stratford city.
    Sherlock Holmes Museum- head to
    5 Manchester by train- Manchester United
    vs. Everton.
    Stadium tour at Etihad- National Football
    6 Museum-head to Liverpool by train-
    Liverpool FC vs. AFC Bournemouth.

    7 Anfield Museum- Museum of Liverpool-


    Shopping at Liverpool ONE.
    DAY ITINERARY
    Stadium tour at Goodison Park- head to London by
    8
    train.
    Fly to Munich -arrive at 13.40- Bayern Munich vs.
    9 BVB Dortmund.
    Stadium tour at Audi Sportpark- Ingolstadt vs.
    10 Darmstadt 98.

    Cycling to Olympic Stadium(optional)- Stadium tour


    11 at Olympic stadium- BMW Museum- Shopping at
    Marienplatz- Brewery tour at Paulaner Brauhaus.

    Drive to Dortmund- arrive at 16.30- BVB Dortmund


    12 vs. AS Monaco.

    Visit DFB Museum - drive back to Munich- Bayern


    13
    Munich vs. Real Madrid.

    14 Visit FC Bayern Museum- Shopping at the Museum


    (goodies)- fly back to Mumbai , flight at 18.10.
    THE FANS
    STRENGTHS WEAKNESSES

     Niche Market.  Choosy attitude of Tourists.

     Devaluation of Pound.
     Long journeys.
     Large Target Audience.
     Expensive.
     Fixed Ticket Rates.
    OPPORTUNITIES
    THREATS

    o Great Scope.
     Heavy Traffic.
    o Variety in Itineraries.
     Matches Postponed
    o Universal Application.
    OR Cancelled.
    o Can target GITs, too.
     Rise in Terror Attacks.
    THANK YOU

    You might also like