Group 10 - Sec B
Group 10 - Sec B
Group 10 - Sec B
• • • •
GROUP10 Ameen Sabik PA
(P19034)
Subhodip Chakrabarti
(P19009)
Ashish Gondane
(P19014)
Ashish Kushwaha
(P19026)
CASE BACKGROUND
• To identify products which can increase the sales, we have identified the products which have
good demand at the store and contributes significantly through its margin.
Criteria:
• Sales Quantity >500
• Gross Profit/Unit >20
• Gross Margin >20%
2. DISCOUNTED ITEMS TO SELL MORE
• To put products on discount, we considered the products which have mild demands and significant gross
margin. This will help to increase the demand with acceptable cuts in margins.
Criteria:
• 50 < Sales Quantity <200
• Sale Value/Unit >150
• Gross Margin >20%
3. COMPETITORS PRODUCTS FOR SET OF ITEMS
• To identify products which needs competitors or substitutes, we would look at products which are
not selling in significant quantity but do have high margins associated with them.
Criteria:
• Sales Quantity <100
• Gross Margin >40%
4. INCREASING OVERALL MARGINS
Negotiate with firms whose SKUs are selling in high quantities so that they offer
trade discounts (as retailer would have bargaining power in these products)
Rearrange the SKU placements such that high demand – high margin items get
increased visibility
• Product Categories might have helped to segregate the data better, rather than
restricting it to just ‘Personal Care’