Scribd Logo
Upload

Welcome to Scribd!

  • 67 views

    TTBS Sip Final

    Uploaded by

    vaibhav chaurasia
    The document analyzes Tata Tele Business Services' (TTBS) partner management system and lead generation mechanisms. It provides an overview of TTBS, including its products, organizational structure, competitors in the telecom industry, and SWOT analysis. The internship role involves business development to develop channel and associate partners by generating leads, collecting customer data, and interacting with partners. The intern conducted over 500 calls with SMEs in Pune to recruit associate partners and gained insights into the telecom sector and business development.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    TTBS Sip Final

    Uploaded by

    vaibhav chaurasia
    67 views19 pages
    The document analyzes Tata Tele Business Services' (TTBS) partner management system and lead generation mechanisms. It provides an overview of TTBS, including its products, organizational structure, competitors in the telecom industry, and SWOT analysis. The internship role involves business development to develop channel and associate partners by generating leads, collecting customer data, and interacting with partners. The intern conducted over 500 calls with SMEs in Pune to recruit associate partners and gained insights into the telecom sector and business development.

    Original Description:

    tata tele business ppt 7905165576

    Original Title

    TTBS SIP FINAL PPT

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document analyzes Tata Tele Business Services' (TTBS) partner management system and lead generation mechanisms. It provides an overview of TTBS, including its products, organizational structure, competitors in the telecom industry, and SWOT analysis. The internship role involves business development to develop channel and associate partners by generating leads, collecting customer data, and interacting with partners. The intern conducted over 500 calls with SMEs in Pune to recruit associate partners and gained insights into the telecom sector and business development.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    67 views19 pages

    TTBS Sip Final

    Uploaded by

    vaibhav chaurasia
    The document analyzes Tata Tele Business Services' (TTBS) partner management system and lead generation mechanisms. It provides an overview of TTBS, including its products, organizational structure, competitors in the telecom industry, and SWOT analysis. The internship role involves business development to develop channel and associate partners by generating leads, collecting customer data, and interacting with partners. The intern conducted over 500 calls with SMEs in Pune to recruit associate partners and gained insights into the telecom sector and business development.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

     

    ANALYZING THE PARTNER #TimeToDoBig

    MANAGEMENT SYSTEM AND


    LEAD GENERATION
    MECHANISM AT TATA TELE
    BUSINESS SERVICES

    •PRESENTED BY :-
    • VAIBHAV CHAURASIA
    CORPORATE MENTOR FACULTY MENTOR • MARKETING B
    -Mr. AMIT GAVHALE -PROF. Dr DEEPAK SINGH •PGMB1950
    -PARTNER MANAGER -CHAIR PERSON OF TRANING AND
    PLACEMENT, JIM NOIDA
    -TTBS
    About the TELECOM INDUSTRY
    #TimeToDoBig

    • In India, Telecommunication industry is 2nd largest all over the world due
    to large no. of telephone users
    • The number of internet subscribers in the country increased at a CAGR
    of 45.74 per cent during FY06-FY19 to reach 636.73 million in 2018-19
    • Gross revenue of the telecom sector stood at Rs 61,535 crore (US$ 8.93
    billion) during April-June 2019
    • Government of India has launched the national broadband mission with
    an aim to provide broadband access to all villages by 2022

    2
    ABOUT THE COMPANY
    MD & CEO – MR. SRINATH NARASIMHAN

    •Tata Tele Services limited is an organization based in Mumbai,


    Maharashtra, India #TimeToDoBig

    •It is a public company & is a subsidiary of Tata group


    •It was founded by Mr. RATAN TATA in 1996
    •It is country’s biggest enabler of connectivity & communication solutions
    for businesses. It provides various services such as connectivity,
    collaboration, cloud, security, IOT & marketing solutions by dealing in B2B
    & B2C segments
    •Its main aim is to provide business customers with high tech services to
    make their work effective & efficient.

    3
    • BSNL
    #TimeToDoBig
    • Airtel
    • MTNL
    • Reliance
    • Vodafone Idea

    TTBS COMPITETOR
    SWOT ANALYSIS
    #TimeToDoBig

    STRENGTH WEAKNESS
    • Major focus in only Maharashtra
    • 140,000+ / 20000+ km Optical Fiber • Major marketing done through only
    • 2,000+ Strong / 200+ Enterprise Team channel partners
    • 250,000+ / 11000+ Business Customers • Major sales done through the channel
    • 160,000+ / 45000+ PM Field Visits partners.
    • 60,000+ / 17500+ Connected Buildings
    • 800+ / 200 Partners
    • 1,600+ / 650+ Channel Team
    • 60+ / 14+ Cities Present

    5
    SWOT ANALYSIS #TimeToDoBig

    OPPORTUNITIES THREATS
    • Digital India Program by the Government • A rapidly changing regulatory and
    of India and focused towards digital economic environment may be
    initiatives by various enterprises have detrimental for realizing the telecom
    spawned new opportunities sector’s growth potential
     
    • Investments in Digital Transformation by • Entry of new operators ,disruptive
    SME’s and increasing use of heavy product and pricing strategies by new and
    applications are driving demand for existing operators may lead to
    higher bandwidths combined with secure tremendous financial strain in the short to
    and robust connectivity medium term

    6
    ORGANIZATION STRUCTURE OF TTBS
    #TimeToDoBig

    MD
    &CE
    O

    VICE
    PRESIDENT

    REGIONAL HEAD

    ZONAL HEAD

    • CHANNEL
    PARTNER MANAGER
    7
    PARTNERS
    Product Portfolio #TimeToDoBig

    IoT Solutions Marketing Solutions Security Solutions


    Connectivity Collaboration Cloud And SaaS

     Audio & Web  Infra as a Service *  Asset Management  Call Register  DDoS
     Content Delivery Conferencing Services (CRS)
    Network  Software as a  vUTM
     Document  Fleet Management  Digital Survey
     Internet Leased Management Service *
     Security as
    Line System  Hosted IVR
     International  School Bus Tracking a Service
     L2 Multicast  Live Chat
    Bridging Services
     Leased Line  SMS Solutions
     Workforce Tracking
     MPLS VPN
     Toll Free Services
     PRI
     SIP

    36%+ share in Internet Leased Line |


    JOB TITLE – BUSINESS DEVLOPMENT INTERN
    INTERNSHIP DURATION – 2 Months ( 15 April 2020 to 15 June 2020)
    INTERNSHIP LOCATION - WORK FROM HOME
    #TimeToDoBig

    INTERNSHIP JOB ROLE

    • Business Development – Development of Channel and Associate


    Partners
    • Engaging and Appointing Channel Partners/Associate Partner
    • Data collection & Analysis
    • Interaction with channel partner and associate partners

    The main work is to generate leads for company through various channels by
    marketing their services & Other work is to get customers data collection for
    analysis. Through the main aim will be to learn business development strategies &
    way to generate leads through its implementations
    9
    INTERNSHIP PHASES
    #TimeToDoBig
    •Week 1 > L1 training
    •Week 2 > L2 training
    •Week 3,4,5 and 6 > collection of data and started
    calling for Associate partners week by week (20-25 calls
    per day )
    •Week 7 and 8 > follow up with interested clients and
    pending calls ( who told that call us in next month or
    next week )

    10
    METHODOLOGY OF STUDY
    • Methodology of study is primary and secondary
    both #TimeToDoBig

    • Analysis done on the descriptive basis


    •I have called more than 500+ Pune based SME’s
    during the whole internship to be Associate
    partner of the company
    •275+ calls were connected and 9% of them
    interested to be TTBS AP

    11
    Analysis about the TTBS and its services
    #TimeToDoBig

    12
    BUSINESS ACCOUNT AS PER TURN OVER
    #TimeToDoBig

    13
    Business categories of SME’s
    #TimeToDoBig

    14
    RESPONSES OF CLIENTS
    #TimeToDoBig

    15
    FINDINGS
    • Telecom sector is still on a boom as their have
    #TimeToDoBig
    not really been affected by the COVID-19
    scenario
    • 12% of SME’s wanted to work after covid-19
    • Telecom industry is helping everyone in remote
    work and work from home
    • Medium enterprises are more interested to be AP
    of TTBS

    16
    SUGGESTIONS
    #TimeToDoBig

    • TTBS is facing loss since last 5 years therefore TTBS should more focus on direct sale
    and service .They should cut or decrease mediator profit so that they could earn more
    profit
    • Only in pune 20% of related SME’s don’t know about the TTBS and 52% are don’t
    know about its any of the services and 71% SME’s were not interested to be associate
    partner. So company should more focus on marketing
    • Preferences of Buyers in B2B have more on online search for services, so company
    should have to invest in search engine marketing
    • One of the client told that TTBS service prices are higher than the local services
    provider therefore they should think about their pricing strategy also.
    • System integrators (17%)and LAN service provider (8%) are not interested ,so
    company should more focus on them.
    17
    LEARNINGS :-
    • I learned about the telecom industry how they work #TimeToDoBig
    • learned business development
    •learned about the tele marketing
    • My industry mentor trained me to how you can pitch
    clients, he told me that in B2B you should talk about
    the logics and profit of your customers (AP)
    • Learned what to say and what to ask to create
    interest, handle objections, and close the sale.
    #TimeToDoBig

    THANK YOU

    You might also like