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Pragya Kaul Romil Solanki Sumit Jankar Akash Ladhe

The document provides an overview of McKinley's 7S framework applied to Zomato. It summarizes Zomato's strategy, structure, systems, shared values, skills, style, and staff. For strategy, it outlines Zomato's mission, vision, tagline, target audience, and focus on technology and customer feedback. For structure, it describes Zomato's defined hierarchy. For systems, it outlines Zomato's main operations of food delivery, restaurant listings, and subscription programs. It also summarizes the shared values, skills, leadership style, and employees of Zomato.

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SUMIT JANKAR
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516 views

Pragya Kaul Romil Solanki Sumit Jankar Akash Ladhe

The document provides an overview of McKinley's 7S framework applied to Zomato. It summarizes Zomato's strategy, structure, systems, shared values, skills, style, and staff. For strategy, it outlines Zomato's mission, vision, tagline, target audience, and focus on technology and customer feedback. For structure, it describes Zomato's defined hierarchy. For systems, it outlines Zomato's main operations of food delivery, restaurant listings, and subscription programs. It also summarizes the shared values, skills, leadership style, and employees of Zomato.

Uploaded by

SUMIT JANKAR
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Pragya Kaul

Romil Solanki
Sumit Jankar
Akash Ladhe
INTRODUCTION
 Tool that analyzes firm's organizational design by looking at 7 key internal
elements to identify if they are effectively aligned and allow organization
to achieve its objectives.
 Developed in the early 1980s by Tom Peters and Robert Waterman

 Where 7S model can be used?


 Review the effectiveness
 Determine how to best realign
 Assess the changes
 Design SWOT
The Seven Elements

 Strategy: the plan devised to maintain


and build competitive advantage over
the competition.

 Structure: the way the organization is


structured and who reports to whom.

 Systems: the daily activities and


procedures that staff members engage in
to get the job done.
The Seven Elements

 Staff: the employees and their general capabilities.

 Skills: the actual skills and competencies of the employees working for


the company

 Style: the style of leadership adopted.

 Shared Values: these are the core values of the company that are
evidenced in the corporate culture and the general work ethic.
McKinley's 7s framework
for ZOMATO
STRATEGY
 Mission: To ensure nobody has a bad meal.
 Vision: To be the global platform when someone
is looking for food locally
 Attractive Tagline: “Discover great places to eat
around you”
 Target Audience – Mainly Young population,
Working professionals who want to dine
out(Zomato Gold) and prefer food delivery.
 Focus on technology: Beautifully designed User
friendly interface with google maps;
Data driven,Use of Cloud kitchen
 Focus on Customer feedbacks.
 Food to Entertainment: Zomato’s Zomaland
Festival
 Innovation and
Agility

• Present in 24
countires,10000+ cities.
• Target to grow in 13
new nations outside
India.
STRATEGY
Social Media Marketing and Effective communication- Zomato is active on Instagram,
Facebook and Twitter through various marketing campaigns, Zomato Premier League,
bright red billboards with witty one-liners.
Marketing Strategy during Covid-19

 Made a real difference during


this crisis.
 From delivering food to
delivering groceries
 For daily wage earners- Feed
the Daily Wager
•  Collected over 28.13 Cr out
of their 50 Cr goal.
• Distribute meal kits to
families which can support up
to 5 people for a week
STRUCTURE
• Defined structured hierarchy
• Restaurant pays Zomato for being featured and user reviews restaurant.
• Ease decision making process while time saving.
System
 Food Delivery - Zomato’s main operation is food delivery.
Zomato earns through restaurants who pay a commission for each
delivery, which is then split among the delivery partner and the
company
 Restaurant Listings / Advertising- Zomato was just a listing
platform and a restaurant directory. This brings in advertising
revenues from restaurants who joined the platform
 Subscription Programmes- With Zomato Gold for consumers
and users, and subscription solutions for restaurants too.
 Zomato Kitchens- In order to be able to provide kitchen
infrastructure services to select restaurant operators, Zomato
works with entrepreneurs to set up and operate Zomato Kitchens
under different labels.
Shared Value
 Resilience: Zomato push themselves from the far side to their skills when they
faced with are times.

 Acceptance: don’t take Feedback personally, they break it into positive items and
figure out on each and every element even more effectively.

 Ownership: Folks at Zomato do not work ‘for’ Zomato, they work ‘with’ Zomato

 Humility: It is usually ‘us’ over ‘me’

 Spark: Zomato believe in, stand for and are converter of our culture - both, within
Zomato and Customers.

 Judgement : They always aim to provide costumer satisfaction.


Skills
 Aggressive training of their executives in soft skills.
 Getting their executives accustomed to technology to deal with
supply side problem and on boarding fleet.
 Using data of costumers to provide fast and good services to the
customer
 Marketing and promoting the brand with latest trends
 training delivery partners on technology, behavioural skills,
personality development, guidelines for safe riding.
Styles

 Zomato is in strong leadership position with market share of 52%.


  Management is friendly and supportive of work.
Provide Sense of ownership and value their employees.
 Employees are provided with :
Medical Coverage, Food and Snacks, No Probation and Notice Period, In
office Psychiatrist Team
Staff
 Zomato have more than 5000 employees all over india.
 They have well skilled staff.
 It is using different ways of hiring :
 hiring and skilling agencies
 advertising in local newspapers
 referrals
 Offline hoardings

Hiring procedure : -First CV screening and telephonic interview about


past work ex.
- Second round consist of GD on normal topics
- Third Round of interview is face to face round.
McKinley's 7s framework for reliance
industries
Strategy
 Leadership position in existing business. (Revenue - US$44.7
billion, Largest retailer in India based on Revenue and
Footprint,
 Global scaling i.e. Partnership with google, facebook,
Microsoft
 Investment in new businesses i.e. Jiomart, Saas player
Newfloats , Asteria Aerospace, Haptik
 Helping startups to grow i.e. GenNext hub
 Believe in transformation e.g. Reliance Jio which significantly
lifting India’s global ranking on mobile broadband
subscription
Structure
There are 8 non executives and 4 executive directors in board

Committees
 Audit Committee
 Stakeholders’ Relationship Committee
 Corporate Social Responsibility and Governance Committee
 Human Resources, Nomination and Remuneration Committee
 Finance Committee
 Health, Safety and Environment Committee
 Risk Management Committee
Systems
 Reliance is in multiproduct business like Oil & gas distribution,
Retail of petroleum products, Infrastructure, Textiles, Telecom
 Vertical Integration in businesses due to which operational
efficiency increases and cost decreases.
 Reliance’s business creates value for its shareholders and
employees (provide opportunities to gain leadership
capabilities)
 they follow a well-defined Rewards & Recognitions programme
that periodically identifies exceptional individual and team
achievers among the various business functions and verticals in
the Group.
Shared Value
 Shareholder Interest: They value the trust of shareholders, and keep their interests
paramount in every business decision they make, every choice they exercise

 People Care: They possess no greater asset than the quality of our human capital and
no greater priority than the retention, growth and well-being of our vast pool of
human talent

 Consumer Focus : They rethink every business process, product and service from the
standpoint of the consumer – so as to exceed expectations at every touch point

 Excellence in Execution: They believe in excellence of execution – in large, complex


projects as much as small everyday tasks. If something is worth doing, it is worth
doing well.

 Team Work : They believe that in this rapidly-changing knowledge economy,


organizations can prosper only by mobilizing diverse competencies, skill sets and
expertise
Skills
 Committed to excellence in quality.
 Focused on creation and enhancement of stakeholder

value .
 Responsive to evolving business needs and challenges.

 Dedicated to uphold the core values of the Group .

 It is this skill and initiative of our workforce that sets us apart

from our peers in today’s knowledge-driven economy.


 Partnered with coursera, Lynda linkedIN
Style
 Unbeatable leadership in the Indian consumer space(106th in global
500 list)
 They always put our employees first. Create an environment which
makes challenges fun
 A platform to connect with millions of people.
Staff
 Reliance have 1,95,618 Direct employment and they have 1.1+
CRORE Man-hours of training imparted
 There is presence of strong teams which consists of people,
they are dynamic, motivated and qualified individuals
 Presence of First-rate management graduates, highly trained
engineers, top-notch financial analysts and sharp accountants
Thank you

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