Apple Inc.: Ubmm 3023 Organisation Development

UBMM 3023 ORGANISATION DEVELOPMENT
APPLE INC.
Tutorial Group : T4
Name ID
Bon Jia Yee 17ABB03133
Chan Kok Ben 18ABB04339
Cheah Pui Teng 16ABB01288
Cheah Siew Ying 16ABB06789
Chng Yong Qian 17ABB05719

Introduction
 Apple Inc. - an American multinational corporation. It designs,
manufactures and sells mobile communication and media devices,
personal computers and portable digital music players.
 The founder of Apple are Steve Jobs, Steve Wozniak, and Ronald
Wayne in April 1976.
 The chief executive officer (CEO) of Apple Inc. is Tim Cook.
 Apple has an organizational culture for innovation.
Presented by: Cheah Pui Teng

 The company’s cultural feature is to maintain a high level of innovation,
including creativity and a way of thinking that challenges conventions and
standards
 It operates retail stores worldwide and online store
 The best-known hardware products
 iPhone smart phones
 iPad tablets
 Mac personal computers
 iPod portable media players
 Apple Watch smart watches
 Apple TV digital media players
 AirPods
Problems faced by Apple
 Slow growth rate
• Management put high expectation on the new model of Iphone 6 and 6 plus.
• However, the sales do not meet the expected result.
 Do not involve in corporate social responsibility (CSR)
• Steve Jobs does not interested involve in CSR activities,
• Innovate outstanding products with environmental care, but do not show these transparently.
 Changes of leader and the styles

• Steve Jobs - strong vision, willing to take risk, and focus on the performance.
• Tim Cook – give control, discipline and orderly.
 Unethical actions
• Unethical employment condition, workers paid in little but worked in long hours.
• The cases came into global attention when the workers suicided.
Presented by: Bon Jia Yee

Organizational Development Intervention
Strategies - Organizational Change
Structural Change
• changes in span of management
• number of Hierarchical levels
People Change
• career planning
• education and training
• team building
Technological Change
• introduction of automated data processing devices and production
• changing the procedures of decision-making and problem-solving
Presented by: Chng Yong Qian
Cost
 Primary cost
• training cost
• material cost
• resource costs
• communication costs
 Secondary cost
• general expenses
• reinforcement and recognition costs
• event costs for meetings and workshops
• consultant costs
Presented by: Chng Yong Qian

Strategies
 To resolve the slow sales growth
• Structural intervention strategies - To improve the sales growth, Apple implemented

Total Quality Management (TQM) technique for produce better products at a lower
cost.
 Apple does not involve in CSR

• Behavioral intervention strategies - Team building intervention with a corporate social
responsibility (CSR), Apple improve teamwork, team cohesion and team co-creation to
achieve high performance.
Presented by: Cheah Siew Ying

Strategies
 To resolve the change of leadership styles
• Structural intervention strategies - In Grid OD Cook use questionnaires to determine his

existing style, help to re-examine the own style, and strive to achieve maximum efficiency
for Apple.
To resolve the unethical employment conditions
• Behavioral intervention strategies - With the stress management technique - allow

employees to spend 30 minutes a day for work meditation to relieve stress.
Presented by: Cheah Siew Ying

Recommendations
 Continuous commitment from employees
• Review on hiring policy
• Balance between right person and technical aspect
• 1:1 ratio
 Focus on philanthropic and volunteer efforts
• Balance between the 4 aspect in CSR
• Each store have its CSR activities
 Tim Cook to have greater involvement
• Less focus on the team level’s decision
• New products design and financial related issue
 Straighten the labor practice
• Commitment from top management
• Cancel the contract between their suppliers
Presented by: Chan Kok Ben
Conclusion
• Apple, like other entities, faces problems in certain areas.
• Throughout its history, Apple has been making a series of changes to
its products to meet and meet customer expectations.
• Challenges - Slow growth rate, Do not involve in CSR, Changes of
leader and the styles & Unethical actions
• Strategies - Structural intervention strategies , Behavioral intervention
strategies
• In short, the intervention strategy used by Apple Inc. needs to remain
unchanged and constantly changing so that it can be used in the long
term.

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UBMM 3023 ORGANISATION DEVELOPMENT

Bon Jia Yee 17ABB03133

Chan Kok Ben 18ABB04339

Cheah Pui Teng 16ABB01288

Cheah Siew Ying 16ABB06789

Chng Yong Qian 17ABB05719

Presented by: Cheah Pui Teng

 Changes of leader and the styles

Presented by: Bon Jia Yee

Presented by: Chng Yong Qian

• Structural intervention strategies - To improve the sales growth, Apple implemented

 Apple does not involve in CSR

Presented by: Cheah Siew Ying

• Structural intervention strategies - In Grid OD Cook use questionnaires to determine his

To resolve the unethical employment conditions

• Behavioral intervention strategies - With the stress management technique - allow

Presented by: Cheah Siew Ying

Presented by: Cheah Pui Teng

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