Business Analytics & E - Learning

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Business Analytics & E - Learning

JSTS
• The digital learning market is expected to reach USD 5.7 billion by
2020 from USD 2 Billion in 2016
• India’s internet user base is estimated to reach 550 million by 2020
with an approximately 40% penetration, a significant increase from
the 35% currently
Source: VC Circle & Simply learn
Why Business Analytics
• The trend in the new age courses include Data Science, Artificial
Intelligence, Machine Learning, Business Analytics
• All courses have base of Statistics, particularly Probability and
Regression Equation
• When Data Science is more into coding and programming, Business
Analytics is basically solving Business Problems with Statistical Models
• JSTS has a background of running Marketing ( Digital) and Business
Courses for years
Course Content
• Statistics
• Business – Marketing, Finance, HR, Operations
• Statistical models – Mostly R
• Programming Basics – Python or SQL
• Social Media Analytics
• Google Analytics
Job roles - Gartner
•About the role

Business Analyst with good understanding of Financial & Technical aspects.

What you ll do:

Be the subject matter expert and facilitator for analytics related to 3 businesses Research, Digital Markets and Corp Marketing; specialize in advanced analytics

Conduct both directed and proactive analysis on various aspects of the business units supported to help improve business metrics

Work with senior stakeholders and FP&A to closely to deliver advanced data driven decision making for the business

Drive innovation to come up with new analytics providing new business ideas and strategies

The analyses will cover advanced statistical concepts like multi - variate analysis, decision trees, random forest, logistic regression, data mining, recommendation systems, user
behavior modelling etc. that will have direct impact on business metrics

What you ll need:

Strong Microsoft Office expertise Advanced Excel, PowerPoint, Outlook

Working knowledge of two or more of the following R, Python, SQL, VBA Macros, MS - Access, Power BI

Deep analytical thinker with experience in deriving business insights from data analytics

Detail - oriented with high personal standard for quality and accuracy along with a strategic mindset to interpret and bring out the so what from data

Who you are:

Someone who loves quantitative problem solving and are excited about representing business information using numbers

Someone who wants to engage senior clients in data - driven discussions and act as an consultant to the business teams

Someone who wants to grow deep into business analytics and potentially data sciences
Job roles - Lenskart

•Desired Candidate Profile


TECHNICAL REQUIREMENTS :
•1.Strong experience in building complex SQL queries ,  Advanced Excel, Create Pivots & Tableau.2. Ability to write macros is
preferred. Strong logical & analytical concepts in databases, dimensional modelling (understanding of Fact, dimensions,
normalization, Flat Tables for Analytical purposes) 
•3.Experience in building complex MIS and dashboards in any BI tool (Tableau, QlikView etc.) 
•4.Good analytical skills and ability to understand business requirement and related metrics, ability to create definitions, ability
to slice and dice data.
Job Description
•1.Create and maintain reporting tools and applications to support all strategic and tactical needs of the organization . Work on
dashboard development and generation for daily, weekly, monthly and all reporting needs. 2.Gather user requirements for
new reports and enhance existing reports.
•3. Interpret needs and design reports to meet end user expectations. 
•4. Data modelling, and creation of both logical and physical data models for effective and efficient reporting and quick TAT on
ad-hoc requests  .
•5. Design and develop complex data queries to move and transform data from operational data sources to analytical
databases.
•6.  Test all new reports/deliverable and periodically review them for quality control.
•7. Data validation and attention to detail is required as this role will be accountable for quality of all the numbers delivered
through dashboards or otherwise. 
•8.Work effectively as part of a team to achieve individual, team and organizational objectives, sharing knowledge and skills. 
Course fees
• Usual course fees for 1 year contact programme are not less than 2
lacs in most of the Institutes
• Digital Vidya offers online Data Science course at 35K plus taxes and
BA course at 25 k plus taxes
• Upgrad charges Rs 20000 plus taxes for 3 months basic course.
• Every institution has its own curriculum, target customers and
positioning.
• We may price 11 months weekend programme at 98000 (plus taxes if
any) and align with one of our level 6 or 7 Qualification Packs

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