Easy Bill - Solution Proposed

Business Marketing
Problems Faced
• Credibility of easy bill not passed on to the consumer
by the corporate partner
• Lack of deep network presence
• Not targeting other big sector
1. Banks Credit Card
2. Memberships
3. Educational Fees
4. Internet Broadband Fees
5. Other DTH Services Fees
Continued….
• Corporate customers not aware of the various
facilities provied
• Corporate customers tend to pay their bills by
themselves directly
• The website is not updated because of which there is lack
of credibility
• Superficial corporate relations
• Retailer not educated about the benefits
Solution Proposed
To utilize the corporate relations
• Reaching out and promoting through corporates.
Possibilities of Solution
Possibility 1: Approaching corporates for indirect
promotions and increase credibility.
Possibility 2: Target corporates to promote easy bill service
and increase reach.
Possibility 3: Invite retailers with the help of corporates for
training on benefits of easy bill.
Possibility 1

Marketing
through
corporate to
increase the
Now you can pay with credibility.
 Parameters
Proposed Solution Project Plan Commercial Terms
• Scope: Increase the • Team Structure: No • Validity: Till the contract
credibility and also helps in additional team required last
indirect promotion. Result in • Timeline: Immediate • Maintenance: Company
better management for • Roles and Side
company also. responsibilities: To have • Statutory requirement:
• Technology solution: Print regular check on the None, its with mutual
media software to include printing of bill consent
the logo of easy bill • Communication: Written, • Other Expense: Sharing of
• Platform/Environment: Telephone or online printing cost- 5% of the
Physical and online amount on each bill
• Other Software: Software to • Exclusion: Profit sharing
include the logo of easy bill
• Deliverables: Software for
in online bills
generating customized bills
• Recommended Hardware: and printers.
Computer enabled bill
printing machine which
allows customization
 Possibility 2
Regular Method Additional proposed method
 Parameters
Proposed Solution Project Plan Commercial Terms
• Scope: To increase the reach • Team Structure: IT team, • Validity: Company
in corporate employees and Cash pickup team, individual initiative so
customer base Maintenance team and validity not required.
• Technology solution: accounts team. • Maintenance: Regular
Computer enabled kiosk. • Timeline: Setup will • Statutory requirement:
• Platform/Environment: require 4 months time. Necessary license of the
Physical and online • Roles and kiosk, proper permit to
• Other Software: Software to responsibilities: Smooth place the kiosk.
enable payment gateway and transactions, • Other Expense: Cost of
compilation from banks end. maintenance of kiosk and the Kiosk, Cost of third
• Recommended Hardware: regular compilation of party cash and cheque
Kiosk with cash intake and transactions. pickup(Eg: G4S and CMS)
swipe options. A user • Communication: Written, and electricity bill to run
friendly and fast in Telephone or online kiosk.
processing transactions. • Deliverables: Kiosk and
software's
Possibility 3
 Parameters
Proposed Solution Project Plan Commercial Terms
• • • Validity: Company
Scope: Educating and Team Structure: Qualified
training the retailers will company trainers. initiative, hence not
required
increase awareness and • Timeline: 1 Month
reach to customer. • Maintenance: Only regular
• Roles and
• Technology solution: updation of trainers and
responsibilities: To
Computer based training check the effort of trainers
motivate and educate
model • Statutory requirement:
the retailers on easy bills
• Platform/Environment: constantly. Certified trainers and
license for the place of
Physical(Meeting and • Communication: Written,
conferences) conference.
Telephone and company
• • Other Expense: Cost of
Other Software: Retailer approach
account tracker event(organizers and
place)
• Recommended Hardware: A
• Exclusion: Transportation
good company trainer
of retailers
• Deliverables: Training and
awareness.
 Pricing

Pricing For Easy

Bill
Introduction Of A2Z Consultants
Domestic or International, start-up or growth company, A2Z Consultants creates
unique product development strategies, on time and on budget, that achieves
success.
Listed below are a few services we offer to insure clients have the greatest
opportunity for success with product development and excellent marketing
strategies.
* Branding * Marketing Strategies
* Product Development * Electronic Retailing
* Joint Venture * Offshore Product Development
* Strategic Alliance * Product Licensing
* Investment Banking * Retail Distribution
* Business Plans * Venture Capital
* Sales Models * Prototype Design
* Public Relations * Infomercial Production
* Retail & Direct Response * and more!

"Bringing together experienced partners to provide skills,

expertise and technology to the conduct of projects in your
business"
THANK YOU

Presented By:
• Namita Surnis (25)
• Savita Vijayan (45)
• Sumit Thomas (52)