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    Excom Presentation Tanishq

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    Surbhikataria
    Tanishq was established in 1995 as a subsidiary of Titan to design and sell gold jewelry. It has leveraged Titan's design skills and conducted customer research to create collections that blend traditional Indian values with modern aesthetics. Tanishq aims to connect emotionally with customers through exquisite, high-quality designs in various collections like wedding jewelry and those featuring diamonds or religious texts. It has become a leader in the Indian jewelry market by establishing trust through its emphasis on purity and craftsmanship.

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    Excom Presentation Tanishq

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    Surbhikataria
    205 views29 pages
    Tanishq was established in 1995 as a subsidiary of Titan to design and sell gold jewelry. It has leveraged Titan's design skills and conducted customer research to create collections that blend traditional Indian values with modern aesthetics. Tanishq aims to connect emotionally with customers through exquisite, high-quality designs in various collections like wedding jewelry and those featuring diamonds or religious texts. It has become a leader in the Indian jewelry market by establishing trust through its emphasis on purity and craftsmanship.

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    Tanishq was established in 1995 as a subsidiary of Titan to design and sell gold jewelry. It has leveraged Titan's design skills and conducted customer research to create collections that blend traditional Indian values with modern aesthetics. Tanishq aims to connect emotionally with customers through exquisite, high-quality designs in various collections like wedding jewelry and those featuring diamonds or religious texts. It has become a leader in the Indian jewelry market by establishing trust through its emphasis on purity and craftsmanship.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    205 views29 pages

    Excom Presentation Tanishq

    Uploaded by

    Surbhikataria
    Tanishq was established in 1995 as a subsidiary of Titan to design and sell gold jewelry. It has leveraged Titan's design skills and conducted customer research to create collections that blend traditional Indian values with modern aesthetics. Tanishq aims to connect emotionally with customers through exquisite, high-quality designs in various collections like wedding jewelry and those featuring diamonds or religious texts. It has become a leader in the Indian jewelry market by establishing trust through its emphasis on purity and craftsmanship.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    EVOLUTION OF TANISHQ
    • Titan came into existence in 1984.
    • Tanishq was established in1995.
    • The name Tanishq was a blend of two words,
    ‘Tan’ (body) + ‘Ishq’ (love) was coined by Mr.
    Desai MD and VC of Titan.
    • Tanishq has leveraged the design skills that are
    a part of Titan’s heritage to refine its products.
    • Tanishq has invested a lot in research and
    customer focused studies on what Indian
    women are looking for.
    • The jewellery spread is a blend of traditional
    values and modern outlook.
    • Tanishq plays around the emotional quotient
    of its customers.
    • The collections though are rooted in Indian
    ideas, have a contemporary expression and
    therefore at Tanishq jewellery is not a product
    but a piece of exquisite art.
    • Tanishq not only has exquisite designs to meet
    all your requirements, it also offers the benefit
    of customisation of products.
    • Tanishq stands out as a brand that abides by
    the values of trustworthiness, credibility and
    respect.
    • Tanishq’s wealth lies in purity of gold and its
    designs with which it has won the trust and
    admiration of its customers and created a
    unique proposition for itself in the
    marketplace.
    Latest Collections of Tanishq
    • Glam Gold Collection 2010
    Mix of tradition & glamour. An exquisite fusion of
    intricate Gujrati gold work and Rajasthani
    meenakari.
    • Wedding Collection
    Every girl has a dream of looking the best on
    her wedding. For this special occasion,
    Tanishq offers jewellery that honours
    specialness of every mood, ceremony &
    community in gold, diamonds, kundan, polki
    and precious stones.
    • Diamonds of class – Diamonds for extra
    ordinary women!!

    Tanishq brings finest stone that meet the highest


    standards of quality. Stones that are handpicked for
    colour, clarity, carat, cut and sheer class.
    • Diamond Weddings
    Blend of geometric forms & floral motifs with
    diamonds and precious gem stones.
    • Dvaita
    Diamonds, pearls & precious stones in white gold that
    transform into something completely different at your
    command.
    • Divine Chants
    Tanishq introduced an exclusive limited collection of
    pendants with world’s smallest Bhagwad Gita,
    Gayatri Mantra, Hanuman Chalisa, Ganesha Sthotra,
    Laxmi Sahasranam & Vishnu Sahasranam intricately
    inscribed in gold using nanotechnology. The detailed
    text can be read under a 200x microscope.
    • Glam Gold

    It is an adventurous combination of exquisite Cuttack


    wirework with Jaipuri enamel and kundan. The range
    includes earrings, necklaces, brooches, waist belts
    etc.
    • One
    The spirit of commitment is captured in exquisitely
    crafted diamond finger rings. An ideal gift for all
    special moments. Celebrate with Tanishq One & say
    that you are simply – “FOREVER IN LOVE”!
    • Conversations
    This range gives exquisite expression for every
    emotion. Whispers in gold, laughs in diamonds,
    murmurs in precious stones.
    • Aleya
    Showcases uncut diamonds in an open setting. This
    jewellery range is comparatively light weight.
    • Aria
    The collection is inspired by the delicate beauty of
    flowers and is crafted into over 300 designs of sheer
    floral brilliance.
    • xv
    • Tanishq’s designs in pure 22k gold are not only
    unique, expressing the wearer’s individuality but
    each piece is subject to the intricate process of
    design, crafting and stone setting with very stringent
    quality standards at every point of the production
    process.
    • Of late, Tanishq has taken up special projects. Three
    years back. The company designed jewellery for the
    bollywood movie Paheli and recently it did for Jodha
    Akbar.
    BRAND ETHOS
    • Tanishq has created a revolution in the Indian
    jewellery trade and jewellery buying
    behaviours, and it continues to set new
    parameters of excellence for others to follow.
    • Tanishq has revolutionised the Indian
    jewellery market, pampered it and translated
    a venture into a connect, Indians are most
    emotional about.
    SWOT ANALYSIS
    STRENGTH OPPORTUNITIES
     Purity (karat meter)  Global markets
     Distribution network and  Low cost jewellery
    retailing store  Customized Jewellery
     Award winning designs designs
     Diversity in Jewellery gold/  Concentrate on new
    diamond/platinum generation by having trendy
     Competitive prices jewellery
     Expand retail stores

    Weakness THREATS
     Escalated gold costs lower  Competition
    margins  Gold not seen as a source of
    investment (luxury is
    needed)

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