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    SEO Company in New York

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    The document discusses search engine optimization (SEO) and how search engines work. It explains how search engines crawl websites, index content, and rank documents using algorithms by assigning weights to various ranking factors. The document also discusses the importance of SEO for businesses and provides basic SEO tips and strategies.

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    SEO Company in New York

    Uploaded by

    Webdesigninginnyc
    2 views13 pages
    The document discusses search engine optimization (SEO) and how search engines work. It explains how search engines crawl websites, index content, and rank documents using algorithms by assigning weights to various ranking factors. The document also discusses the importance of SEO for businesses and provides basic SEO tips and strategies.

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    Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization

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    The document discusses search engine optimization (SEO) and how search engines work. It explains how search engines crawl websites, index content, and rank documents using algorithms by assigning weights to various ranking factors. The document also discusses the importance of SEO for businesses and provides basic SEO tips and strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2 views13 pages

    SEO Company in New York

    Uploaded by

    Webdesigninginnyc
    The document discusses search engine optimization (SEO) and how search engines work. It explains how search engines crawl websites, index content, and rank documents using algorithms by assigning weights to various ranking factors. The document also discusses the importance of SEO for businesses and provides basic SEO tips and strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Search Engine Optimization (SEO)

    Shalabh Mishra
    Agenda
    • What is a Search Engine?
    • Examples of popular Search Engines
    • Search Engines statistics
    • Why is Search Engine marketing important?
    • What is a SEO Algorithm?
    • Steps to developing a good SEO strategy
    • Ranking factors
    • Basic tips for optimization
    Examples popular Search Engines
    How Do Search Engines Work?
     Spider “crawls” the web to find new documents (web pages, other documents)
    typically by following hyperlinks from websites already in their database

     Search engines indexes the content (text, code) in these documents by adding it to
    their databases and then periodically updates this content

     Search engines search their own databases when a user enters in a search to find
    related documents (not searching web pages in real-time)

     Search engines rank the resulting documents using an algorithm (mathematical


    formula) by assigning various weights and ranking factors
    How Do Search Engines Work?
     Spider “crawls” the web to find new documents (web pages, other documents)
    typically by following hyperlinks from websites already in their database

     Search engines indexes the content (text, code) in these documents by adding it to
    their databases and then periodically updates this content

     Search engines search their own databases when a user enters in a search to find
    related documents (not searching web pages in real-time)

     Search engines rank the resulting documents using an algorithm (mathematical


    formula) by assigning various weights and ranking factors
    100+ Billion Searches / Month
    Important?
     80% of consumers find your website by first writing a query into a box on a
    search engine (Google, Yahoo, Bing)

     90% choose a site listed on the first page

     85% of all traffic on the internet is referred to by search engines

     The top three organic positions receive 59% percent of user clicks.

     Cost-effective advertising

     Clear and measurable ROI

     Operates under this assumption:


    More (relevant) traffic + Good Conversions Rate = More Sales/Leads
    Business Card
    SEO Effectiveness
    What is SEO?
    SEO = Search Engine Optimization

    Refers to the process of “optimizing” both the on-


    page and off-page ranking factors in order to achieve
    high search engine rankings for targeted search
    terms.

    Refers to the “industry” that has been created


    regarding using keyword searching a a means of
    increasing relevant traffic to a website
    Reach Us

    Skype: shalabh.Mishra

    Telegram: shalabhmishra

    What’s No - +91-9212306116

    Email Id – [email protected]

    Contact No - +91-9212306116
    THANK YOU FOR WATCHING

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