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    Starbucks Late Entry in India

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    Palak Shah
    Starbucks is considering expanding into smaller cities in India as local and foreign coffee retailers provide increasing competition. While Starbucks' strategy of premium prices modified for local tastes has worked well in India, they are exploring a joint venture with Tata Coffee to facilitate entry into the large Indian market. Previously, Starbucks attempted to enter India through an alliance with Future Group but the plan was delayed and rejected by India's Foreign Investment Promotion Board which regulates foreign investment in Indian factories.

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    Starbucks Late Entry in India

    Uploaded by

    Palak Shah
    86 views5 pages
    Starbucks is considering expanding into smaller cities in India as local and foreign coffee retailers provide increasing competition. While Starbucks' strategy of premium prices modified for local tastes has worked well in India, they are exploring a joint venture with Tata Coffee to facilitate entry into the large Indian market. Previously, Starbucks attempted to enter India through an alliance with Future Group but the plan was delayed and rejected by India's Foreign Investment Promotion Board which regulates foreign investment in Indian factories.

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    STARBUCKS

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    STARBUCKS LATE ENTRY IN INDIA

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    Starbucks is considering expanding into smaller cities in India as local and foreign coffee retailers provide increasing competition. While Starbucks' strategy of premium prices modified for local tastes has worked well in India, they are exploring a joint venture with Tata Coffee to facilitate entry into the large Indian market. Previously, Starbucks attempted to enter India through an alliance with Future Group but the plan was delayed and rejected by India's Foreign Investment Promotion Board which regulates foreign investment in Indian factories.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    86 views5 pages

    Starbucks Late Entry in India

    Uploaded by

    Palak Shah
    Starbucks is considering expanding into smaller cities in India as local and foreign coffee retailers provide increasing competition. While Starbucks' strategy of premium prices modified for local tastes has worked well in India, they are exploring a joint venture with Tata Coffee to facilitate entry into the large Indian market. Previously, Starbucks attempted to enter India through an alliance with Future Group but the plan was delayed and rejected by India's Foreign Investment Promotion Board which regulates foreign investment in Indian factories.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    STARBUCKS LATE

    ENTRY IN INDIA
    INTRODUCTION
    Starbucks has usually preferred the strategy of the premium prices and are also utilizing the menu

    and store layout to somewhat modified for local tastes. This strategy had been working well in

    India. However, the local and foreign specialty coffee retailers have been providing the

    increasing and formidable competitors. The Starbucks has focus on the huge market area of India

    where their attention to expand into smaller cities has also been addressed.
    OVERVIEW OF STARBUCKS
    Starbucks corporation is an international coffee house chain

    based in the US. They have offered 17009 stores in 50 countries.

    It has included the sell drip brewed coffee, espresso-based hot

    drinks, sandwiches and other products. The Starbucks has been a

    target of protects on the issues of the fair-trade policies, labor

    relations, environmental impact, political views, anti-competitive

    practices and other.


    ENTRY MODES OF STARBUCKS
    International Market Entry Mode is where the creation of the possibility by arranging company’s

    products, human skills, technology. There are different modes through which the Starbucks can

    help the company to determine their goals. As per the sources, Joint venture entry mode is the

    feasible and constructive way through which Starbucks coffee can enter in India. This has infact

    in process of joint venture with Tata Coffee that has offered them the financial attribute to enter

    in the Indian Market


    ATTEMPT TO ENTER IN INDIA
    Earlier, the company has tried to enter in India but due to the striking alliance with Kishore

    Biyani’s Future groups three years ago. The plan to enter in India was delayed and was also

    rejected by the Foreign Investment Promotion Board. It has somehow regulated on the inflow of

    the foreign money into the Indian factories. This has retail on the niche market in India and

    Industry officials has dominated the size of the segments by unlisting the company.

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