Various Measures OF: Diversification
Various Measures OF: Diversification
Various Measures OF: Diversification
OF
DIVERSIFICATION
DIVERSIFICATION
When a firm chooses to produce a product which is not the substitute for any
of its existing products, the phenomenon is called Diversification.
e.g. :-
1)Virgin Media moved from music producing to travels and mobile phones.
Wi
Pi represents
i represents represents its
market share
weight
attached to
the ith firm in an the ith firm
industry among all the
firms.
(ii) Berry’s Index
Berry applied Herfindahl index of concentration to
measure the product diversification as follows:
DH =1- (Pi )2
equal when n is
single product
firm
diversification in very large
n industries
(infinity).
index=0 ●
index=(1-1/n) ●
index=1
●
(III) Entropy Index
• where Pi = (firm’s
DE = ∑ Pi sales in ith industry/its
ln(1/Pi)
total sales in n
industries)
when a . firm is
operating only • DE = 0
in one industry.
• inter industry
very useful index
diversification
because it can be •
decomposed into intra industry
diversification
two components
INTER AND INTRA INDUSTRY
DIVERSIFICATION
The term Ps is
evaluated by
grouping the
industries into s
sectors and then
calculating the share
of each sector in
total sales.