Various Measures OF: Diversification

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VARIOUS MEASURES

OF
DIVERSIFICATION
DIVERSIFICATION
When a firm chooses to produce a product which is not the substitute for any
of its existing products, the phenomenon is called Diversification.

It is a form of corporate strategy of a firm.

It is mainly done to increase profitability through greater sales volume


obtained from new products and new markets.

e.g. :-
1)Virgin Media moved from music producing to travels and mobile phones.

2)Reliance has products ranging from telecom sector to petrochemicals.


MEASUREMENT APPROACHES
There is no
unique
method to
determine • Simple Method
the • Berry’s Index
diversificatio • Entropy Method
n of a firm. • Inter-Industry Diversification
The widely • Intra-Industry Diversification
used
measures are
as follows:
(i) Simple Method
I= W i Pi

Wi
Pi represents
i represents represents its
market share
weight
attached to
the ith firm in an the ith firm
industry among all the
firms.
(ii) Berry’s Index
Berry applied Herfindahl index of concentration to
measure the product diversification as follows:
DH =1- (Pi )2

Where DH is the degree of diversification and Pi is the ratio of the firms’


output in the ith industry to the firms’ total output in n industries.

equal when n is
single product
firm
diversification in very large
n industries
(infinity).
index=0 ●
index=(1-1/n) ●
index=1

(III) Entropy Index
• where Pi = (firm’s
DE = ∑ Pi sales in ith industry/its
ln(1/Pi)
total sales in n
industries)

when a . firm is
operating only • DE = 0
in one industry.
• inter industry
very useful index
diversification
because it can be •
decomposed into intra industry
diversification
two components
INTER AND INTRA INDUSTRY
DIVERSIFICATION
The term Ps is
evaluated by
grouping the
industries into s
sectors and then
calculating the share
of each sector in
total sales.

Here, the first term It can be verified


in (1) indicates the practically that
inter- industry the sum of the
diversification and
the second term
individual
indicates the intra components will
industry be equal to the
diversification. total entropy.
Conclusion
We have seen These measures
how different thus help us in
indices of assessing the
measurement comparative levels
of diversification
can give us a between different
general insight firms in fray and to
into a firm’s make policies
level of accordingly to
diversification achieve the goals.
“THE THREE MUSKETEERS”
- ADITYA T. SRINIVAS
- TUSHAR KUMAR ROY
- SHABAZ PATEL
BASHEER

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