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    Crafting A Winning Business Plan

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    Wahid Rokadiya
    The document provides an overview of key elements to include in a successful business plan. It discusses that a business plan should include details about the business opportunity through research findings and competitor analysis. It should also include information about the company and its product or service, as well as location, marketing strategy, operating plan, financial projections, and a conclusion and request for funding. The business plan serves to guide the company and attract investors by outlining the strategy, operational details, financial forecasts, and team's abilities. Developing a plan helps identify if a business idea is viable and assesses the people, opportunity, context, and risks involved.

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    Crafting A Winning Business Plan

    Uploaded by

    Wahid Rokadiya
    40 views24 pages
    The document provides an overview of key elements to include in a successful business plan. It discusses that a business plan should include details about the business opportunity through research findings and competitor analysis. It should also include information about the company and its product or service, as well as location, marketing strategy, operating plan, financial projections, and a conclusion and request for funding. The business plan serves to guide the company and attract investors by outlining the strategy, operational details, financial forecasts, and team's abilities. Developing a plan helps identify if a business idea is viable and assesses the people, opportunity, context, and risks involved.

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    Business plan

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    The document provides an overview of key elements to include in a successful business plan. It discusses that a business plan should include details about the business opportunity through research findings and competitor analysis. It should also include information about the company and its product or service, as well as location, marketing strategy, operating plan, financial projections, and a conclusion and request for funding. The business plan serves to guide the company and attract investors by outlining the strategy, operational details, financial forecasts, and team's abilities. Developing a plan helps identify if a business idea is viable and assesses the people, opportunity, context, and risks involved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    40 views24 pages

    Crafting A Winning Business Plan

    Uploaded by

    Wahid Rokadiya
    The document provides an overview of key elements to include in a successful business plan. It discusses that a business plan should include details about the business opportunity through research findings and competitor analysis. It should also include information about the company and its product or service, as well as location, marketing strategy, operating plan, financial projections, and a conclusion and request for funding. The business plan serves to guide the company and attract investors by outlining the strategy, operational details, financial forecasts, and team's abilities. Developing a plan helps identify if a business idea is viable and assesses the people, opportunity, context, and risks involved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 24

    Crafting a Winning

    Business Plan
    Business Plan
    • Business plan – a written summary of:
    – an entrepreneur’s proposed business venture
    – its operational and financial details
    – its marketing opportunities and strategy
    – its managers’ skills and abilities
    • It serves two essential functions:
    – Guiding the company (Promoter/Team) by charting its
    future course and defining its strategy for following it
    – Attracting lenders and investors who will provide
    needed capital
    A Business Plan
    • A plan is a reflection of its creator.
    • Sometimes the primary benefit of
    preparing a plan is the realization that a
    business idea just won’t work!
    • The real value in preparing a plan is not as
    much in the plan itself as it is in the
    process of creating it.
    Business Plan Frame-work
    Critical Interdependent factors for a new
    venture
    THE PEOPLE
    THE OPPORTUNITY
    THE CONTEXT
    RISK AND REWARD
    Who are these people?
    1.Where are the founders from?
    2.Where have they been educated?
    3.Where they have worked – for whom?
    4.What have they accomplished?
    5.What is their reputation with in the
    business community?
    6.What experience of them is directly
    relevant to the opportunity they are
    pursuing?
    Who are these people?
    7. What skills, abilities, and knowledge they
    have?
    8.How realistic they are about the venture’s
    success and difficulties it will face?
    9.Who else needs to be on the team?
    10. Are they ready to recruit High quality
    people?
    11.How they will respond to adversity?
    Who are these people?
    12.How committed are they to this venture?
    13.What are their motivations?
    THE PEOPLE
    Issues
    What do they know?

    Whom do they know?

    How well are they known?


    Business Opportunity
    1.Who is the new venture’s customer?

    2.How does the customer make decision


    about buying this product?

    3.To what degree is the product or service is


    a compelling factor?
    4.How will the product or service be priced?
    Business Opportunity
    5.How will venture reach all the customers in
    the identified segments?
    6.How much does it cost to acquire a
    customer?
    7.How much does it cost to produce and sell
    it to the customer?
    8.How easy is to retain a customer?
    CASHFLOW IMPLICATIONS FOR
    PURSUING AN OPPORTUNITY
    1.When does the business have to buy
    resources such as supplies, raw materials,
    and people?
    2.When does the business have to pay for
    them?
    3.How much investment is required?
    4.How long it take to receive a cheque from
    customer?
    BUY LOW,SELL HIGH,COLLECT EARLY
    AND PAY LATE
    Business competitors
    1.Who are the new venture’s current
    competitor’s?
    2.What resources do they control? What are
    their strengths and weakness?
    3.How do they respond to the new venture’s
    entry in to the business?
    4.How can the new venture respond to the
    competitor’s response?
    Business competitors
    5.Who else might be able to exploit the
    same opportunity?
    6.Are there ways to forming alliances with
    the customer?
    BUSINESS OPPORTUNITY
    Business is like playing chess
    All opportunities have promise ,all have
    vulnerabilities
    Entrepreneurial team is aware about good,
    bad, and ugly that the new venture can
    face
    THE CONTEXT
    Macroeconomic environmental factors
    - Level of economic activity
    - Inflation
    - Interest rates
    - Exchange rates
    THE CONTEXT
    Government rules and regulations
    - Deregulation of airline industry
    - Allowing global competitors in the
    insurance sector
    - Nationalization of banks
    THE CONTEXT
    Technology
    - It define the limits of what a business or it’s
    competitors can accomplish.

    Sometimes shift in the context turns an


    unattractive business in to an attractive
    one and vice versa
    Ex: Tylenol incident and packaging industry
    THE CONTEXT
    Every BP should contain evidence related to
    context.
    - Heightened awareness of the new
    venture’s context
    - Awareness about that venture’s context
    can change and how it is going to affect
    the business.
    RISK AND REWARD
    - Good BP highlight people, opportunity, and
    context as a moving target
    - Variations in risk and reward
    - True entrepreneurs want to capture all
    rewards and give all the risks to others
    FROM WHOM YOU RAISE
    CAPITAL
    - Financial institutions

    - Unsophisticated investors

    - Angel capitalists

    - Venture capitalists
    Key Elements of a Business Plan
    • Executive summary
    • The Business Opportunity
    - Research findings
    - Competitor Analysis
    • The Company and it’s product
    - Vision
    - Mission
    - Promoters Background
    - Product or Service Details
    Key Elements of a Business Plan
    • Location
    - Importance
    • Marketing Strategy
    - STP
    - 4P’s of Marketing Mix or
    - 7P’s Service Marketing Mix
    - Entry Strategy
    Key Elements of a Business Plan
    • OPERATING PLAN
    - Size of the Building
    - Equipments
    - Furniture & Fixtures
    - Lay-out
    - HR plan
    - Legal details
    - Schedule for execution
    Key Elements of a Business Plan
    • FINANCIAL PROJECTIONS
     Cost of the project
     Means of finance
     Working capital requirement
     Estimation of Income & Expenditure
     Breakeven Analysis
     Cash flow Statement
     Balance Sheet & P&L A/C
    • CONCULSION & REQUEST FOR FUNDING

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