Strategic Group Map

Strategic Group Map
Strategic Group Map

Streaming Video Services - Companies
Streaming video services are the best thing to happen to TV and movies since the invention of film technology.
Comparison between these 3 companies:
• Amazon
• Netflix
• Hulu
Streaming video services are the best thing to happen to TV and movies since the invention of film technology.
There are several online streaming services out there to choose from, but Netflix, Hulu and Amazon Prime
Video are among the most popular.
Amazon Vs Netflix Vs Hulu - Companies
The three platforms are very similar in a handful of ways:
•All offer at least a partial ad-free viewing experience. Netflix and Hulu are ad-free, though you’ll pay more
for the option with Hulu and Netflix is testing ads. A lot — but not all — of Amazon’s content is ad-free.
•Content from each service can be watched on virtually every modern device that connects to the internet,
though some content on Hulu is restricted by device.
•All have parental control features to restrict access to mature content.
•Best of all, all services allow viewers to watch an unlimited amount of programs for one flat fee per month.
So how do you know which, if any, service is best for you? That depends on what you need to be
entertained.
How are Hulu, Netflix and Amazon Different?
The three platforms are very similar in a handful of ways:
•All offer at least a partial ad-free viewing experience. Netflix and Hulu are ad-free, though you’ll pay more
for the option with Hulu and Netflix is testing ads. A lot — but not all — of Amazon’s content is ad-free.
•Content from each service can be watched on virtually every modern device that connects to the internet,
though some content on Hulu is restricted by device.
•All have parental control features to restrict access to mature content.
•Best of all, all services allow viewers to watch an unlimited amount of programs for one flat fee per month.
So how do you know which, if any, service is best for you? That depends on what you need to be
entertained.
Hulu – Selling point
Cost: Plans start at $5.99 per month for limited commercials, $11.99 per month for no commercials and $44.95 for Hulu +
Live TV and Cloud DVR storage. HBO, Showtime, Cinemax and Starz are available as add-ons.
Available on: Laptops, PCs, TVs, phones, tablets, game consoles, smart TVs, Blu-ray players and streaming media players.
You can add as many different devices as you want to your account, but you can only stream to one at a time (Live TV
subscriptions include two screens).
Biggest Pro: Episodes of some current TV shows are available the day after they air.
Biggest Con: Less breadth and depth of programming comparatively.
Best for: Viewers who watch a lot of current U.S.-based TV programming and want to see episodes they’ve missed as soon as
possible.
Netflix – Selling Point
How much: One-month free trial. Three plan options beginning at $8.99 per month up to $15.99 per month, depending on the
number of devices and type of HD you want. All are ad-free.
Available on: Laptops, PCs, TVs, phones, tablets, game consoles, smart TVs, Blu-ray players and streaming media players.
You can add as many different devices as you want to your account and stream content to up to four at a time, depending on
the plan you choose.
Biggest Pro: Netflix has tons of original programming.
Biggest Con: Available seasons of currently-airing TV shows are usually at least a year old, so prepare to avoid spoilers for a
long time.
Best for: Viewers who like a lot of original content choices across a variety of genres.
Amazon Prime Video – Selling Point
How much: 30-day free trial. Free with an eligible Amazon Prime membership or $8.99 per month. Premium channels like
HBO and Showtime are available for an additional monthly charge.
Available on: Laptops, PCs, TVs, phones, tablets, game consoles, smart TVs, Blu-ray players, streaming media players, Fire
tablets and Fire phones.
Biggest Pro: Prime Video’s X-ray feature lets you access actor bios, background information, trivia, bonus content, music
info and other show-related information
Biggest Con: It’s sometimes difficult to determine what content is included in your subscription and what costs extra
Best For: People who already have an eligible Prime Membership.

Summary
• If you’re looking for original programming, Netflix has an array of options.
• Hulu is a great choice if you want to stay on top of the latest popular TV shows.
• And if you want access to the largest catalog of programming, Amazon is the way to go.
• No clear winners. But that’s show biz.

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Comparison between these 3 companies:

The three platforms are very similar in a handful of ways:

•All have parental control features to restrict access to mature content.

The three platforms are very similar in a handful of ways:

•All have parental control features to restrict access to mature content.

Biggest Con: Less breadth and depth of programming comparatively.

Biggest Pro: Netflix has tons of original programming.

Best For: People who already have an eligible Prime Membership.

• If you’re looking for original programming, Netflix has an array of options.

• No clear winners. But that’s show biz.

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