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Chapter 8

Travel and
Tourism
Learning Objectives

• Define travel and tourism.


• Understand the scope of tourism.
• Identify and explain tourism types.
• Describe technology advances in tourism.
Tourism Defined

• World’s largest industry


• Tourism
– Activities of persons traveling and staying in places outside their
usual environment
• Divided into domestic and international tourism
Tourism Defined (cont’d)

• Three elements of tourism


– Local commercial recreation
• Theaters, festivals, water parks

– Travel
• Movement of people from place to place
• Airlines, buses, trains

– Hospitality
• Vast system of accommodations, food,
and beverages
Scope of Tourism

• 2.6% of the gross domestic product in the United States


(approximately $471.6 billion)
• Nation’s second-largest employer
– 5,302,000 jobs; second to health care
• Personal travel and tourism accounted for $660.3 billion in
spending
• Business travel accounted for another $280.2 billion
• 76 million people coming into the United States in 2011
• 68.2 million U.S. residents traveling to other countries
Scope of Tourism

Data from U.S. Department of Commerce International Trade Administration. International Visitation to the United States:
A Statistical Summary of U.S. Visitation (2014).
http://travel.trade.gov/outreachpages/download_data_table/2014_Visitation_Report.pdf
Tourism Types: Cruises

• Three major cruise lines worldwide


– Carnival, Royal Caribbean, Norwegian
• 22.2 million customers in 2015 from United States
• Wide variety of cruise ship opportunities
(i.e., themes, levels of luxury)
Tourism Types: Cultural and Historical

• Attending major performing arts festivals, visiting famous art


museums, music events
• Interest in being exposed to new and different cultures
– Pennsylvania Amish, French Canadian Gallic communities, Native
American reservations
• Heritage tourism
– Old mines, factories, to bring back past
Tourism Types: Sport

• Participant
– Sports tournaments
• Spectator
– Super Bowl, NCAA tournament, LPGA
• Experience
– 1896 Olympic stadium in downtown Athens; Coliseum in Rome;
Basketball Hall of Fame
– Fantasy camps
Tourism Types: Religion

• Pilgrimages
• Missionary travel
• Conventions and crusades
• Attractions
– Vatican
– Reclining Buddha
Tourism Types: Health-Related

• Wellness destinations such as health spas


– Exercise, nutrition, massage, yoga
• Medical and surgical care
– India, Thailand, and Costa Rica
Tourism Types: Ecotourism
and Adventure Travel
• “Responsible travel to natural areas that conserves the
environment and improves the well-being of local people”
• Sustainable tourism
• Volun-tourists
• Adventure recreation
Volun-Tourism
Volun-Tourism
Tourism in Africa
Tourism Types: Hedonistic Forms

• Gambling
• Sex tourism
• Marijuana tourism
Tourism Types: Hosteling

• Low-cost accommodations where people rent a bed in a


dormitory-style facility
• Traditionally been places in the countryside for young hikers to
stop off for the night before continuing on their trek
• Known for social aspects
Tourism Types: Air BnB

• Started as an air mattress rental


• Expanded to rental of shared spaces, private rooms, entire
apartments
• In 190 countries & 34,000+ cities
Tourism Types: Food

• “The pursuit and enjoyment of unique and memorable food and


drink experiences”
• Attending cooking schools, visiting cooking supply stores,
culinary tours, attending food festivals, visiting farmers’ markets,
or going to wineries and distilleries
Technology and Tourism

• Internet surpassed word of mouth as primary source of travel


information
• Popular websites and apps
– TripAdvisor.com
• Social media
• Smartphones
– GPS
– Tickets
– Language translation

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