Tourism Industry and Economy

Tourism Industry and
Economy
Objectives:
1. Understand the tourism industry in the Philippines
2. Learn the different resources of the Philippines
3. Learn how the Philippines resources utilized in tourism
industry
4. Know the different types of tourism in the Philippines and
5. Know the various popular destinations in the Philippine.
Introduction:
● The economic contribution on a micro level of activities and services
relative to tourism and hospitality to any country,region,province or
even the smallest barangay always brings more positive impact when
properly managed.
● The tourism industry is very important to the Philippine economy

given its contribution to job creation and revenue generation.
Introduction continuation...
● Tourism is considered as an
important sector for Philippine
economy.
● In 2015, the travel and tourism
industry contributed 10.6 % to
the country’s GDP
● Philippines is an archipelagic
country composed of 7,640
islands with 82 provinces
divided into 17 regions.
● Its beaches, heritage, towns and
monuments,
mountains,rainforests, islands and
diving spots are among the
country’s most popular tourist
destinations.
● The rich historical and cultural
heritage including its festivals and
indigenous traditions are also one
of the attractions of the
Philippines.
continuation...
● Tourism makes an important part to the economy of the country. The
growth of the economy had been into a major change since the
People Power Revolution up until to the present time because of the
tourism growth.
● In 2012, the Philippines recorded 4.27 million tourist arrivals, after
the Department of Tourism launched a widely publicized tourism
marketing campaign entitled “ Its’s More Fun in the Philippines”.
● In 2017 Travel and Tourism Competitiveness Report of the World
Economic Forum ranked the Philippines 79th out of 136 countries
overall.
However,due to pandemic,
● The tourism industry is among the sectors that have been
greatly affected by the COVID-19 pandemic. The closing of
borders, airports, and hotels as well as restrictions on mass
gatherings, land travel and related services across the world
put around 100 to 120 million jobs at risk, as estimated by the
World Tourism Organization.
● The tourism sector has already felt the negative impact of the
pandemic on its performance much earlier. In other countries,
travel restrictions and measures have started as early as January
of this year, and have impacted the Philippine international tourist
arrivals. Domestic tourists, on the other hand, also limited their
travel for fear of contracting COVID-19. The Department of
Tourism reported that international tourist receipts in the first
quarter of the year declined to PHP85bn, 36% lower than the
revenues in the same period last year.
How to restart the tourism sector after COVID-19 is one of
the top questions leaders across the world are asking.
The Philippines has beautiful islands that will once again attract the
tourists after the pandemic. Nevertheless, the country should take this
opportunity to rebuild the sector by helping the players upskill and
digitalize, rethink the way they do business, and ensure compliance
with safety and health standards. Promoting medical tourism and agri-
tourism may be among the programs that the country can prioritize to
help restart the sector.
Tourism industry hikes share in GDP to 13%;
Puyat sees strong recovery from pandemic
● This, according to Tourism Secretary Bernadette Romulo-Puyat, confirms
the industry's vital role in the country's recovery from the devastating
effects of the COVID-19 pandemic.
The tourism chief expressed optimism that the industry, virtually crippled
by the disruption of international and domestic travel would recover and
emerge stronger "with the strong support of our stakeholders and
partners."
The Philippine Statistics Authority (PSA) reported recently that tourism's

contribution to the country's GDP grew from 12.3 percent in 2018 to12.7
percent in 2019.
End.

Tourism Industry and Economy

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Tourism Industry and Economy

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How does tourism contribute to the Philippine economy?

What impact has the COVID-19 pandemic had on the tourism industry?

Tourism Industry and

● The tourism industry is very important to the Philippine economy

The Philippine Statistics Authority (PSA) reported recently that tourism's

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