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    Karadi Tales

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    Trushik Patel
    The document discusses Karadi Tales, a leading children's entertainment company in India that plans to open retail stores selling creative toys and learning materials. It will recruit 300 people to staff the new stores opening in 10 cities. High attrition and demanding jobs are issues in the industry. Karadi Tales' solution is to set up sales teams instead of individual salespeople. The document asks how Karadi Tales can attract best candidates, what selection measures to use, and how to address retention problems common in the industry.

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    Karadi Tales

    Uploaded by

    Trushik Patel
    401 views7 pages
    The document discusses Karadi Tales, a leading children's entertainment company in India that plans to open retail stores selling creative toys and learning materials. It will recruit 300 people to staff the new stores opening in 10 cities. High attrition and demanding jobs are issues in the industry. Karadi Tales' solution is to set up sales teams instead of individual salespeople. The document asks how Karadi Tales can attract best candidates, what selection measures to use, and how to address retention problems common in the industry.

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    The document discusses Karadi Tales, a leading children's entertainment company in India that plans to open retail stores selling creative toys and learning materials. It will recruit 300 people to staff the new stores opening in 10 cities. High attrition and demanding jobs are issues in the industry. Karadi Tales' solution is to set up sales teams instead of individual salespeople. The document asks how Karadi Tales can attract best candidates, what selection measures to use, and how to address retention problems common in the industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    401 views7 pages

    Karadi Tales

    Uploaded by

    Trushik Patel
    The document discusses Karadi Tales, a leading children's entertainment company in India that plans to open retail stores selling creative toys and learning materials. It will recruit 300 people to staff the new stores opening in 10 cities. High attrition and demanding jobs are issues in the industry. Karadi Tales' solution is to set up sales teams instead of individual salespeople. The document asks how Karadi Tales can attract best candidates, what selection measures to use, and how to address retention problems common in the industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Karadi Tales

    Group 11

    104 - Ashwini Chavan


    108 - Karan Gosalia
    118 - Vipul Ladda
    136 - Chaitya Parekh
    138 - Khyati Patel
    139 - Trushik Patel
    Introduction
    ● Leading children’s entertainment and knowledge products selling company in India
    ● Company plans to open a chain of retail stores specializing in creative toys and
    innovative learning materials for children
    ● Target audience : Upper middle class and upper class Indians
    ● Company planning to recruit 300 people for expansion in 10 Indian cities
    ● Issues Faced - High attrition rate
    -Demanding nature of the job in the industry
    -No adequate returns on investment made on employee training
    ● Solution planned : Set up sales teams rather than taking individual salesperson
    Assumptions for the case:
    Age:

    Sales Person 22-50 Years

    Social Media Manager 20-30 Years

    Trainers 25-40 Years

    Salary:

    Sales Person 5L-8L (Plus incentives)

    Social Media Manager 3L-5L

    Trainers 4L-7L

    *50K bonus for completing 1 year (to counter attrition)


    Q.1. How can Karadi Tales attract best minds for jobs in the new chain stores? On what groups the company’s recruitment efforts should
    focus? How should recruiting be done?

    ● Social media campaigns (Facebook, Linkedin, Instagram, Twitter)


    ● Advertisements in Local newspapers
    ● Arranging the small games/workshops in nearby public places
    ● People with past experience & knowledge about children and toys
    ● First: Online and In-person (stores) applications(Forms/CV/Resume)
    ● Second: Interviews with store managers / HR
    ● Third: Psychometric tests
    ● Finally they need to follow store matching and offer employment letter
    ● Employee referrals can also help in get few people
    Q.2. How should Karadi Tales go for selecting the best candidates?
    What measures and characteristics should be used and why?

    ● Recruitment drive method to get a pool of high qualified candidates


    ● Evaluate the interest of the candidates and their knowledge of toys and software
    ● Candidates could be presented with scenarios in interviews to know whether their
    way of communication is engaging and interesting
    ● Measures: psychology testing, ability and aptitude testing, background check,
    checking experience, minimum education, check application to see if a candidate is
    meeting with minimum requirement
    ● Characteristics: focus on people who are socially active, who have quality of being
    patient, who are knowledgeable and who are enthusiastic
    Q.3. How should Karadi tales address the retention problem in the industry so that it does not affect the
    company?

    Karadi Tales can address the retention problem in industry by adopting number of
    strategies which includes:-

    ● Should offer extensive training to make candidates fully trained


    ● Needs to create right and friendly culture in their stores
    ● Provide handsome perks and benefits to employees’
    ● Mentorship programs for employees where employees can be given guidance
    and motivation
    ● Company should also promote teamwork culture in their stores
    ● Giving opportunities to interns to gain some experience
    Thank You!

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