Nike has improved its corporate social responsibility over time. It developed a program called the "Considered Index" to evaluate sustainability in the design phase. Nike also works to cover environmental impacts and reuse waste from manufacturing. It focuses on material sourcing, policies to restrict harmful substances, and bringing more sustainable options to large scale. Nike follows a five stage CSR model and implements policies to prioritize the environment, workers, stakeholders and communities. It uses human resource management tactics to educate and empower its workforce on issues like safety, wages and living conditions.
Nike has improved its corporate social responsibility over time. It developed a program called the "Considered Index" to evaluate sustainability in the design phase. Nike also works to cover environmental impacts and reuse waste from manufacturing. It focuses on material sourcing, policies to restrict harmful substances, and bringing more sustainable options to large scale. Nike follows a five stage CSR model and implements policies to prioritize the environment, workers, stakeholders and communities. It uses human resource management tactics to educate and empower its workforce on issues like safety, wages and living conditions.
Nike has improved its corporate social responsibility over time. It developed a program called the "Considered Index" to evaluate sustainability in the design phase. Nike also works to cover environmental impacts and reuse waste from manufacturing. It focuses on material sourcing, policies to restrict harmful substances, and bringing more sustainable options to large scale. Nike follows a five stage CSR model and implements policies to prioritize the environment, workers, stakeholders and communities. It uses human resource management tactics to educate and empower its workforce on issues like safety, wages and living conditions.
Nike has improved its corporate social responsibility over time. It developed a program called the "Considered Index" to evaluate sustainability in the design phase. Nike also works to cover environmental impacts and reuse waste from manufacturing. It focuses on material sourcing, policies to restrict harmful substances, and bringing more sustainable options to large scale. Nike follows a five stage CSR model and implements policies to prioritize the environment, workers, stakeholders and communities. It uses human resource management tactics to educate and empower its workforce on issues like safety, wages and living conditions.
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PRESENTATION
NIKE’S CORPORATE SOCIAL RESPONSIBILITY
Introduction Nike has managed to sustain a leading corporation brand through their famous image of “Nike sweatshop workers” The company has progressed from a company with poor sustainability image to a level of aggressive sustainability The improvement of the Nike Company is solely due to governance and sustainability. The main aim is to stretch the movement through all their brands by 2020 Definition of CSR and its importance Definition CSR is the middle point of investment, international trade, supply chain, and human resources. Importance CSR ensures corporations make profits to hold their shareholders interests while solving the social issues of the world. CSR ensures firms consider issues beyond the legal, economic and technical requirements. Also the CSR issues of the brand experience pressure from social media hence forcing Nike to adhere to the CSR rules. Nike’s Corporate Social responsibility • Nike has come up with a unique program called “Considered Index” that provides a platform for evaluation during the designing phase. • The design phase is the crucial phase and Nike intends to make the phase as sustainable as possible. • Nike has experienced auspicious benefits in their production processes as whole. • Nike has covered their environmental impacts as the same time sealing the loop in waste products released during the manufacturing process. Nike, Inc.’s CSR effort Nike, Inc. has developed into a role model firm for other businesses due to their CSR efforts. In 1990 the firm went through a hurdle that tarnished its reputation. The company focuses on four areas of CSR innovation. The first focus is on what material to use. It focuses on better choices when it comes to creating indexes, policies and restricted substance lists Nike’s CSR focuses on bringing choices to scale by increasing the availability of new material choices as well as increasing the scale. Five stage models Nike has adopted the Bob Williad’s and Simon Zadek’s five stage model to evolve as a company and better their CSR applications. The model takes into consideration all the stakeholders and environmental interests as part of the business process. The model has improved Nikes business into a respectable corporate. Nike, Inc.’s policies • It is clear that currently, business requirements have expanded and companies are required to adhere and to justify their existence by following the company’s policies. • Nike’s policies ensure the business runs smoothly without oppression of the environment or the people involved. • It incorporates policies to fit its products, workers, consumers, contractors, stakeholders, the communities and regulation authorities Stakeholders and Nike, Inc. • Through adopting the CRS policies, environment has become its top priority hence covering the societal stakeholder category. • The company focuses on its workers and suppliers. • It also focuses on maintaining profitability. • The company intends to build a sustainable business while creating value and decoupling profitable growth for both the company and the stake holders • The stakeholders represent the overall players that cover the three stakeholders’ domain. Human resource management tactics • The company has implemented the CST policies that involves the use of human resource management. • HRM educates, trains and empowers the workforce. • The value of lean manufacturing is taught alongside safety, living conditions, health and the wages involved for the workers. Conclusion • Corporate social responsibility extends past profits and includes stakeholders, Nuke, Inc. has evolved to encompass a all their stakeholders: economical, societal and organizational. • Nike, Inc. is a prototype company into adopting these policies therefore setting an example to other corporations to take better stewardship by building collaborative platforms and partnerships with stakeholders groups.