Opportunities and Challenges To Multi-Platform Reporting

Opportunities and
Challenges
to Multi-platform Reporting
LILIAN B. DELA CRUZ, LPT, MAELS
Economist IV
Chief, Economic Research and Statistics Division
City Planning and Development Office
San Pablo City, Laguna
This presentation is taken from:
Challenges and opportunities for news media and journalism

in an increasingly digital, mobile, and social media environment
By Rasmus Kleis Nielsen, Alessio Cornia Antonis Kalogeropoulos , October 2016
Prepared by the Reuters Institute for the Study of Journalism for the
Council of Europe Steering Committee on Media and Information Society
This report reviews challenges and
opportunities for news media and journalism
in today’s changing media environment.
 We are moving towards an increasingly digital, mobile, and social media
environment with more intense competition for attention.
More and more people

* get news via digital media
* increasingly access news via mobile devices (especially
smartphones)
* rely on social media and other intermediaries to access and find
news
In this environment, a limited number of large technology companies
enable billions of users across the world to navigate and use digital media
in easy and attractive ways through services like search, social networking,
video sharing, and messaging.
As a consequence, these companies play a more and more important role

in terms of (a) the distribution of news and (b) digital advertising.
Legacy media like broadcasters and especially newspapers by contrast are
becoming relatively less important as distributors of news even as they
remain very important producers of news.
They are also under growing pressure to develop new digital business
models as their existing sources of revenue decline or stagnate.
The general response from legacy media has been a combination of (a)
investment in pursuing digital opportunities, (b) cost–cutting and (c)
attempts at market consolidation in pursuit of market power and
economies of scale.
Because of the competition for attention and advertising, and the limited
number of people who pay for online news, there are very few examples of
legacy media that make a profit from their digital news operations—despite
twenty years of often substantial investments and sometimes significant
audience reach.
It is not clear that the new environment is significantly more hospitable for
digital-born news media organizations. While they often have a lower cost
base and can be more nimble in adapting to change, they face similar
competition for both attention and advertising and so far represent a small
part of overall investment in journalism.
For citizens, the move towards an increasingly digital,
mobile, and social media environment represent the
development of a more high-choice environment in
most respects—though there is less diversity in terms
of original, professionally produced news on some
issues and areas, especially locally.
Internet users have access to more information in convenient formats and
often for free, across a range of increasingly sophisticated personal and
mobile devices, and in ways that enable new forms of participation.
Those most interested embrace these 5 new opportunities to get, share, and
comment on news, but a larger number of people opt for more casual and
passive forms of use and mostly use the many opportunities offered by
digital media for things that have little to do with news.
In combination, these developments mean that internet users have access to
more and more information from more and more sources, increasing the
opportunities most people have to use diverse sources and encounter
different perspectives.
At the same time the environment is increasingly dominated by a limited
number of very large players and accompanied by consolidation and cost-
cutting elsewhere in the media landscape.
This can over time reduce media pluralism by undermining the diversity of
news production.
The move to an increasingly digital, mobile, and social media environment
also means that forms of policy intervention developed in and designed for
twentieth century media environments will need reform to be effective and
efficient in twenty-first century media environments, in particular when it
comes to
(1) effectively addressing potential market failures in the production of the
public good of independent, professional, quality journalism,
(2) securing an efficient and competitive media market place, and
(3) ensuring that citizens develop the media and information literacy
necessary to navigate the media environment effectively in their own best
interest.
THANK YOU!

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Opportunities and

Challenges and opportunities for news media and journalism

By Rasmus Kleis Nielsen, Alessio Cornia Antonis Kalogeropoulos , October 2016

More and more people

As a consequence, these companies play a more and more important role

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