Scribd Logo
Upload

Welcome to Scribd!

  • 19K views

    Mamaearth

    Uploaded by

    Jash Shah
    MamaEarth is an Indian skincare brand founded in 2016 with headquarters in Gurgaon. It produces dermatologically tested and FDA approved natural baby, hair, face, and body care products. MamaEarth has expanded beyond e-commerce to 2000 retail stores and is branching out its product lines. The company's success is attributed to product innovation and frequent new launches. Key marketing strategies include influencer partnerships, social media campaigns, and TV advertisements. Future plans include influencer awards, brand collaborations, and sponsorship of web series.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Mamaearth

    Uploaded by

    Jash Shah
    19K views30 pages
    MamaEarth is an Indian skincare brand founded in 2016 with headquarters in Gurgaon. It produces dermatologically tested and FDA approved natural baby, hair, face, and body care products. MamaEarth has expanded beyond e-commerce to 2000 retail stores and is branching out its product lines. The company's success is attributed to product innovation and frequent new launches. Key marketing strategies include influencer partnerships, social media campaigns, and TV advertisements. Future plans include influencer awards, brand collaborations, and sponsorship of web series.

    Original Description:

    For Marketing

    Original Title

    Mamaearth ppt

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Read this document in other languages

    Did you find this document useful?

    Is this content inappropriate?

    MamaEarth is an Indian skincare brand founded in 2016 with headquarters in Gurgaon. It produces dermatologically tested and FDA approved natural baby, hair, face, and body care products. MamaEarth has expanded beyond e-commerce to 2000 retail stores and is branching out its product lines. The company's success is attributed to product innovation and frequent new launches. Key marketing strategies include influencer partnerships, social media campaigns, and TV advertisements. Future plans include influencer awards, brand collaborations, and sponsorship of web series.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19K views30 pages

    Mamaearth

    Uploaded by

    Jash Shah
    MamaEarth is an Indian skincare brand founded in 2016 with headquarters in Gurgaon. It produces dermatologically tested and FDA approved natural baby, hair, face, and body care products. MamaEarth has expanded beyond e-commerce to 2000 retail stores and is branching out its product lines. The company's success is attributed to product innovation and frequent new launches. Key marketing strategies include influencer partnerships, social media campaigns, and TV advertisements. Future plans include influencer awards, brand collaborations, and sponsorship of web series.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 30

    Yashvi Shah 5081

    Vrutik Shah 5082


    Hem shah 5084
    Urvi Shah 5085
    Poojan Shah 5086
    Jash Shah 5087
    Krina Shah 5088
    Ritik Shah 5089
    MamaEarth
    About the company
    ■ Founded in 2016 to make skincare
    routines a little chic but with utmost
    care.
    ■ Headquarters is Gurgaon, India.
    ■ Dermatologically tested, FDA approved
    ■ The 1st Asian brand with a “MADE
    SAFE” certification.
    Yashvi Shah
    Roll no : 5081
    About the company
    ■ Besides a native D2C platform,
    Mamaearth has tapped a network of
    2000 retail stores
    ■ It is branching out beyond baby care
    products to meet a larger addressable
    base.
    ■ Product iteration and new launches
    have been the key to Mamaearth’s
    success.
    PRODUCTS

    Hem Shah- 5084


    Why to choose
    MAMAEARTH?
    Baby Hair
    RANGES

    Face Body
    About the range

    Baby Care Hair Care


    ■ Mamaearth baby complete ■ Hair Care products are
    care kit provides complete natural and Toxin free
    care of baby from tip to toe

    ■ It includes Hair shampoo,


    ■ It includes Baby hair care, Hair oils, Hair masks, Hair
    Baby Oils, Baby Diapers, spa kits, Hair essentials etc
    Baby Hair care, Baby
    skincare products
    About the range

    Face Care Body Care


    ■ Face care products are also ■ All the Body care products
    chemical , toxin free safe are crafted by Natural
    face products Goodness

    ■ It includes Face wash, face ■ It includes Body Butter,


    scrubs, Masks Gels, creams, Body wash, Body scrub,
    Serums, Toners, Sheet Body Lotion and Hand
    masks Creams
    Market Analysis.

    Overview of
    Market Size
    Industry

    Target
    Competitors
    Market
    Target Audience
    ● Mamaearth’s Products And Innovations Are Focused On The Millenial
    Generation.
    ● What Is The Brand Purpose?
    ● How are you Amplifying the campaign ? Will it be Only on digital and social
    media platforms ?
    ● Who is our target Consumer?
    SWOT Analysis Of Mama Earth Jash Shah
    5087

    1. Strengths 2. Weaknesses
    1.Product Innovation​& The geographic
    presence 1. Insufficient budget & Less
    2.Reliable Suppliers expenditure
    3.Wide Product Portfolio &
    2 2.Lack of capital
    Promotional Advertisement 3.Market Access
    4.Customer Services 4.Delayed Decision-making & Poor
    1
    5.Pricing Range & High product quality
    Threats
    SWO Management Practices

    4. Threats T
    3 3. Opportunities
    1.High Cost 1.Changing customer needs
    2.Changing Regulatory Framework 2.Growth in the population
    4 3.The Development of New
    3.Shortage of skilled labour
    4.Direct And Indirect Competition Technologies

    5.Deteriorating Economic 4.International market


    5.Indian & Foreign Investors
    Current media planning
    strategies

    Urvi Shah
    Roll no : 5085
    Mamaearth has assigned
    Essence as their integrated
    media agency
    Brand endorsements
    Shilpa Shetty - Investor and Rubina Dilaik &
    brand ambassador Abhinav Shukla
    Anita Hassanandani
    Shehnaaz Gill &
    Sidharth Shukla
    Influencer Marketing
    Results of influencer marketing
    Campaign marketing
    #TouchOfGoodness

    They initiated this


    campaign during the
    launch of their diapers
    Mamaearth ki Jhappi

    They will be delivering heartwarming


    hugs to 100 consumers to celebrate
    National Hugging Day 2019.

    Involves a mother-figure giving warm


    reassuring hugs to its customers while
    delivering orders that were placed
    online.
    Goodness Ambassador

    ● Held to promote awareness


    about covid-19

    ● Involved distributing
    sanitizers to the needy
    Mother’s day anthem

    ● The campaign showcased


    Indian moms of all ages,
    sizes and communities

    ● #mamaearthmummysong
    Other media strategies
    TV commercials SMS marketing Email marketing

    App
    Instagram ads Affiliate programs advertisements
    FUTURE MEDIA PLANS

    Krina Shah
    5088
    Future Media Plans

    Influencer Awards Brand Collaboration


    We we'll organise an influencer Mama earth X DreamSS by
    Awards show on our Instagram
    Shilpa Shetty
    feed & Stories.

    Meme Marketing
    Taking up latest trends and
    memes.
    Future Media Plans

    YouTube mini series Sponsor webseries


    Example as TTT have done Mama Earth can sponsor to
    with havemore Cornetto Ice upcoming web series.
    Cream.

    Mother's day campaign


    Mother's day special campaign with mom
    bloggers talking about their motherhood
    journey.
    Conclusion

    1) Mama earth has been chosen for hair care body care and skin care
    2) Mama earth was founded in 2016 by duo Varun and Ghazal Alagh
    3) Mama earth has been innovating the products so that the customer can
    gets attracted
    4) Mama earth has touched the peak of success with product iteration
    and new products
    5) Mama earth is branching out the to gain more customers

    You might also like