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    Sun Microsystem: Presented By: Presented To

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    Gulam Sarwar
    Sun Microsystems was founded in 1982 and is headquartered in California. It employs over 35,000 people worldwide and provides a variety of technology products and services including servers, data storage systems, and Java technology. Sun experienced strong growth in the late 1990s, reaching $9.7 billion in annual revenue, but faces intense competition from companies like IBM, HP, and Microsoft. Its strategy focuses on integration, market penetration, product development, and joint ventures.

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    Sun Microsystem: Presented By: Presented To

    Uploaded by

    Gulam Sarwar
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    Sun Microsystems was founded in 1982 and is headquartered in California. It employs over 35,000 people worldwide and provides a variety of technology products and services including servers, data storage systems, and Java technology. Sun experienced strong growth in the late 1990s, reaching $9.7 billion in annual revenue, but faces intense competition from companies like IBM, HP, and Microsoft. Its strategy focuses on integration, market penetration, product development, and joint ventures.

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    Sun Microsystems was founded in 1982 and is headquartered in California. It employs over 35,000 people worldwide and provides a variety of technology products and services including servers, data storage systems, and Java technology. Sun experienced strong growth in the late 1990s, reaching $9.7 billion in annual revenue, but faces intense competition from companies like IBM, HP, and Microsoft. Its strategy focuses on integration, market penetration, product development, and joint ventures.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    40 views17 pages

    Sun Microsystem: Presented By: Presented To

    Uploaded by

    Gulam Sarwar
    Sun Microsystems was founded in 1982 and is headquartered in California. It employs over 35,000 people worldwide and provides a variety of technology products and services including servers, data storage systems, and Java technology. Sun experienced strong growth in the late 1990s, reaching $9.7 billion in annual revenue, but faces intense competition from companies like IBM, HP, and Microsoft. Its strategy focuses on integration, market penetration, product development, and joint ventures.

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    of 17

    SUN MICROSYSTEM

    Presented by:
    Aditya Gupta
    Anoop Shukla
    Presented to:- Rahul Kumar
    Prof. Jayant Saurabh Sachdeva
    Bose PGDM-2008-10-A
    Introduction

     Founded By Andreas Bechtolsheim, Bill Joy, Vinod


    Khosla Scott McNealy in 1982.
     Headquarters in Palo Alto, California.
     Operating in 150 companies with 35000 employees
    worldwide.
     Sun has emerged itself in Global Fortune 500
    companies.
    What is the case all about ?
    Sun’s mission,& Vision statement
    Mission Solve complex network computing problems for
    governments, enterprises and service providers.

    “Establish Starbucks as
    Vision Everyone and everything connected to the network.
    the preEEeeeeemier
    purveyor of the finest
    coffee in the world
    while maintaining our
    uncompromising
    principles as we grow.”
    Products & Services.
     Network Servers.
    Servers &workstations.
    Java Technology.
    Consulting & Support Services.
    Infrastructure Solutions.
    Complete Software Systems.
    Data Storage Systems.
    Performance & Growth of Sun

     Sun reached $ 1 billion in revenue in 1988.

     Net revenue in fiscal 1998 increased to $9.7 billion.

     Company’s revenues have grown an average of


    34.1% annually
     company is generating 49% of the total revenues
    from outside the United States.
    Java Technology Revolution

    Sun introduced the first universal software


    platform i.e. Java Technology.

    Introduction of Java 2 software.

    Sun licenses Java Technology to all major


    hardware $ software companies.

    More than 75% authorized Java centers facilities


    help companies around the world implement Java
    solutions.
    5 force New entrants :
    High & medium
    Model
    entry barrier

    Supplier: Rivalry:
    San Jose, MCROSOFT, IBM, Buyer’s:
    Green Hills, HP, DELL, INTEL Govt.depa
    rt.
    Enterprise
    s.
    Services
    Providers,
    Substitutes
    No substitutes
    SWOT ANALYSIS

    Strengths:
    •R & D expenses 10.41% of net revenues.
    •Direct & indirect Distribution.
    •Introduction of Java Technology.
    •Storage System has price Flexibility.
    •Open, participative management style.
    •Collaborative relationship with suppliers.

    Weaknesses:
    • low revenue in IT service industry.
    •Low market Shares in mid range serves.
    •Delay in introducing new products.
    •Solaris was not user Friendly.
    •Blindly acquiring the Companies.
    Opportunities:
    •Acquiring the untapped market outside us.

    •Increase the product line thorough innovation.

    •Sun can come into WAP technology.

    Threats:
    •Intense competition.

    •Short PLC.

    •Employee retention .
    Sun Microsystems's BCG matrix

    Server
    Storage & services,
    High

    software
    Star
    Market growth rate

    Question mark

    Java Technology

    Disaster
    Dog sequences
    Low

    Cash cow
    Success
    Sequences
    High Relative Market Share Low
    Key Success Factors of the Company

    •Technological Change.

    •Research & Development.

    •Brand Loyalty.

    •Product Innovation.

    •Superior Quality.

    •Price/ Value of the product.

    •Distribution Channel
    The Frappuccinos
    COMPETITIVE PROFILE MATRIX

        Sun Microsystems IBM HP

    KEY SUCCESS FACTOR Weight Score Weighted Score Weighted Score

      Score Score Weighted

                Score
    PRODUCT INNOVATION 0.15 3 0.45 1 0.15 4  
                0.6
    MARKETING 0.05 2 0.1 1 0.05 2  
                0.1
    TECHNOLOGICAL CHANGES 0.20 4 0.8 1 0.2 3  
                0.6
    SUPERIOR QUALITY 0.1 3 0.3 2 0.2 3  
                0.3
    BRAND LOYALTY 0.1 3 0.3 3 0.3 3  
                0.3
    PRICE/VALUE OF THE  0.1 2 0.2 4 0.4 2  
    PRODUCT           0.2
                 
    DISTRIBUTION CHANNEL 0.05 4 0.2 3 0.15 2  
                0.1
    RESEARCH AND  0.15 4 0.6 2 0.3 3  
    DEVELOPMENT           0.45
                 
    MERGER AND ACQUISITION 0.1 4 0.4 1 0.1 3  
                0.3
    TOTAL SCORE
    1.00 3.35 1.85 2.95
    Corporate Governance of Sun Microsystems

    Scott G McNealy—CEO

    Michael E Lehman--- CFO

    Alan E Baratz—President Java Soft.


    Sun Microsystems Corporate Strategy
    •Integration – forward, backward and horizontal.

    •Market penetration.

    •Market development.

    •Product development.

    •Joint ventures.
    Recommendations

    •Market development in Asian Countries.

    •Product Development.

    •Developing Java for cellular market.

    The Frappuccinos
    Thank you

    The Frappuccinos

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