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    CROMA

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    deepakashwani
    This document provides information about Croma, a retail chain in India specializing in consumer electronics and appliances. It discusses Croma's brand philosophy of helping customers buy technology products. Croma is owned by Infiniti Retail Limited, a subsidiary of Tata Sons, and has over 180 brands and 6000 products across 15 stores currently located in 5 cities, with plans to expand to 100 stores nationwide. The document outlines Croma's store format, product categories, and objectives to provide customers a world-class shopping and after-sales service experience.

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    Download as PPTX, PDF, TXT or read online from Scribd

    CROMA

    Uploaded by

    deepakashwani
    1K views20 pages
    This document provides information about Croma, a retail chain in India specializing in consumer electronics and appliances. It discusses Croma's brand philosophy of helping customers buy technology products. Croma is owned by Infiniti Retail Limited, a subsidiary of Tata Sons, and has over 180 brands and 6000 products across 15 stores currently located in 5 cities, with plans to expand to 100 stores nationwide. The document outlines Croma's store format, product categories, and objectives to provide customers a world-class shopping and after-sales service experience.

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    CROMA PPT

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    This document provides information about Croma, a retail chain in India specializing in consumer electronics and appliances. It discusses Croma's brand philosophy of helping customers buy technology products. Croma is owned by Infiniti Retail Limited, a subsidiary of Tata Sons, and has over 180 brands and 6000 products across 15 stores currently located in 5 cities, with plans to expand to 100 stores nationwide. The document outlines Croma's store format, product categories, and objectives to provide customers a world-class shopping and after-sales service experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views20 pages

    CROMA

    Uploaded by

    deepakashwani
    This document provides information about Croma, a retail chain in India specializing in consumer electronics and appliances. It discusses Croma's brand philosophy of helping customers buy technology products. Croma is owned by Infiniti Retail Limited, a subsidiary of Tata Sons, and has over 180 brands and 6000 products across 15 stores currently located in 5 cities, with plans to expand to 100 stores nationwide. The document outlines Croma's store format, product categories, and objectives to provide customers a world-class shopping and after-sales service experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    c 

    Y Y 
    CONTENTS
    i OUR BRAND PHILOSOPHY
    i ABOUT CROMA
    i ABOUT INFINITI RETAIL LIMITED
    i WHY CROMA?
    i STORE OBJECTIVES
    i STORE FORMAT
    i PRODUCT CATEGORY
    i STORE LOCATIONS
    i STORE PHOTOS
    i OUR PHILOSOPHY IS-

    WE HELP YOU BUY


    
    c
    i If service wasn't important.
    i If technology wasn't complex.
    i If variety wasn't confusing.
    i We would have no reason to be in business.
    i We help you buy.
    About cromā
    iIndia͛s first national , large format, specialist
    retail chain for consumer durable s &
    electronics
    iCroma is owned and run by Infiniti Retail
    Limited Infiniti Retail ʹ a 100% subsidiary of
    Tata Sons.
    iWoolworths Ltd, provides technical support
    and strategic sourcing facilities from its global
    network.
    i The first Croma store was launched in Juhu,
    Mumbai on
    i October 9, 2006
    i Croma has over 180 brands and 6000 products
    i Plush stores, floor space between 15,0000 to
    20,000 sq.
    i feet
    i 15 Stores currently located in 5 cities.
    i Croma planning to open 100 stores across India
    Ô     

    i Infiniti Retail Limited is a 100% subsidiary of Tata Sons.


    The company has launched Croma, a national chain of
    mega stores of consumer electronics and durables.
    Infiniti Retail Ltd., owns and runs Croma's retail
    operations in India, while Woolworths provides
    technical support and strategic sourcing facilities from
    its global network. The first Croma store was launched
    in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd
    plans to launch stores across India in the coming
    months.
    WHY CROMA?
    i 2 
    
     
    Choose from 6000 products across eight categories
    i 2 
    Sound and knowledgeable advice from well-trained advisors
    to help you make informed buying decisions.
    i Ô  
    
    Croma is promoted by Infiniti Retail Ltd, an initiative of the
    Tata group, a brand that stands for trust and reliability
    globally.
    i @
     
    Croma not only gives you a world-class shopping experience,
    but also backs it with great after-sales service.
    CONTD͙..
    i 
        
    
    Croma periodically offers exciting deals on all
    your favourite products.
    i Ô
    
    Consumer electronics and durable retail is a
    fragmented segment and has been largely
    catered to by regional players.
    i @
     
    
    Large-format, specialist and pan-Indian.
    Store Design Objectives
    i Consistent with retailers image and strategy.

    i Positive influence on customer satisfaction


    and purchase behavior.

    i Cost effective & Flexible


    STORE FORMAT
    i Croma Stand Alone Stores ʹ 15,000 to 20,000
    sq. ft.
    i Croma Stores located in Malls ʹ 5000 to
    10,000sq. ft.
    PRODUCT CATEGORY
    i Large Appliances ʹ Refrigerators, AC,
    Washing Machines

    i Small Appliances ʹ Microwave owen


    Product Category

    i Computers - Home PCs, Laptops

    i Music & DVD - Audio & Video CDs/DVDs


    CONTD͙͙.
    i Communications- Mobile phones

    i Gaming - Gaming Hardware/Softwares


    i Home Entertainment ʹ Home theatre, T.
    V., DVD players

    i Imaging - Digital Camera, Camcoder


    Store Locations
    i Mumbai ʹ Juhu, Malad, Santacruz Airport,
    Dahisar,
    i CBD Belapur, Vashi, Bhayandar & Mulund
    i Pune ʹWanowari & Yerwada
    i Ahmedabad ʹMemnagar & S G Highway Junction
    i Surat ʹ Ghod Dod Road
    i Bengalooru ʹ Koramangala
    i New Delhi ʹ New Deepali Chowk
    STORE PHOTOS

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