FASHION AND STYLE

BY
G . D H I V YA B H A R AT H I
18121064
ECE4A
DONATELLA
VERSACE
Donatella francesca Versace is an
Italian fashion designer and business
women. she is the current chief
creative officer of Versace, a division
of capri holdings.
I N T E R N AT I O N A L FA S H I O N D E S I G N E R
DONATELLA VERSACE
born 2 may 1955 (age 65) Reggio di Calabria, italy
nationality italy
Board member of Versace
Versus
Palazzo Versace
Dubai
Elton john AIDS foundation
Spouse(s) Paul beck
Manuel dallori
children Allegra Versace
Daniel versace
relatives Santo Versace (brother)
Gianni Versace (brother)
FAMILY PHOTO OF DONATELLA
VERSACE
WITH HER HUSBAND, SON AND
DAUGHTER
EARLY LIFE AND FAMILY
Donatella Versace was born in reggio di Calabria, southern Italy, the youngest of four children. Her
father, Antonio, was a salesman and her mother, Francesca, was a dressmaker. Her older sister, tina,
died at the age of 12 from an improperly treated tetanus infection. Her brother, santo Versace,
inherited 30% of Versace upon Gianni’s death and her daughter, allegra Versace, inherited 50%.
PERSONAL LIFE
Versace and her former husband, American model paul
beck have two children. Daughter allegra Versace beck
(born 30 June 1986), and son Daniel Versace (born 1989).
Cathy horyn describes visiting their milan apartment in
1996. “it was a lavish place, the living room done in
Versace prints, but it was also a beautiful and feminine
home.” Donatella was at the time into drugs and a heavy
smoker.
Her brother Gianni Versace was murdered on 15 July
1997, outside the re-constructed casa casuarina, also known
as Versace mansion, in Miami, florida. In the aftermath of
the highly publicized crime and manhunt, most of the
Versace family, including Donatella, moved temporarily to
a secluded private resort in the caribean.
she is a patron of the Elton john AIDS foundation. She
was persuaded to dye her hair blonde at just 11 years old by
Gianni, because he was a big fan of Italian singer patty
parvo.
FASHION CAREER
In the mid 1970s, Donatella followed her older brother,
Gianni Versace, to pursue knitwear design in Florence,
Italy. She had planned to work for her brother in the
public relations department, but, according to her, was
more valuable to him as a “muse and critic”. Through
her closeness to her brother’s enterprises, she entered
the fashion world. In the 1980s, Gianni launched a
perfume dedicated to her, blonde, and gave her won
lable, VERSUS, which Gianni formely ran for her
until his death.
on 18 July 1998, one year and three days after
Gianni’s death, Donatella Versace mounted her first
haute couture show for the Versace atelier at the hotel
ritz paris. She built her runway over the hotel’s
swimming pool, as her brother had done every season,
through this time using sheer glass. She now oversees
the production of a dozen collections each year.
Donatella has designed advertising campaigns for
Versace that included Jennifer Lopez, Madonna, 
Courtney Love, Christina Aguilera, 
Jonathan Rhys Meyers, Demi Moore, Nicki Minaj,
and Lady Gaga and made Beyoncé and 
January Jones the personae and images of Versace.
Her popularity grew when she designed the 
Green Versace dress of Jennifer Lopez, also known
as the "Jungle-Dress", which was worn by 
Jennifer Lopez at the 42nd Grammy Awards in 2000.
Donatella also designed the 
Palazzo Versace Australia resort on the 
Gold Coast, Queensland, Australia, which opened in
September 2000.
The Burj al-Arab, in Dubai, United Arab Emirates
 (UAE), has Versace furniture and bedding.
Donatella has also played a major role in the
design of the Palazzo Versace Dubai, the
second Palazzo Versace hotel, which opened in
November 2016.
From October 2002 to January 2003, Gianni
and Donatella's best known Versace clothing
was displayed in a special exhibit of the 
Victoria and Albert Museum in London
AWARDS
In 2008, Donatella was awarded the 
FGI Superstar Award.
 Glamour named her Fashion
Designer of the Year in 2012 and
2016 and Woman of the Year in
2010.
In 2010, Donatella's charity work,
which included providing art
supplies to children and creating a
tote bag with proceeds going to
charity, earned her a Do Something
With Style Award nomination from
the VH1 Do Something Awards.
In 2017, Donatella was awarded the
Fashion Icon of the Year award at
the British Fashion Council's The
Fashion Awards.
 She became the first woman to be
named as the Designer of the Year at
the 2018 GQ Men of the Year Awards
in the UK and in China. The same
year, she received the International
CFDA Award and was honored at
The Green Carpet Fashion Awards
for her work for sustainability.
In November 2018 Donatella
received the Fashion Icon award at
GQ Awards Berlin.
IN POPULAR CULTURE
Versace has made cameo appearances in many films relating to fashion and its industry,
such as Zoolander. In other films, including the 2006 hit The Devil Wears Prada, her name
is mentioned sporadically.
At the 42nd Grammy Awards (2000), Jennifer Lopez wore the Green Jungle Dress which
became an international point of attention, being highly publicised in the media. It was
designed by Donatella herself and Lopez has the original dress currently with her at her
estate. The dress worn by Lopez remains the reason for the creation of Google Images, and
is known to gave been downloaded over 600,000 times within 24 hours of the Grammy’s
night .
In 2019, Lopez wore the dress for the first time since 2001 for the Versace Milan Fashion
Show.
Versace was parodied several times by Maya Rudolph on Saturday Night Live.
In the ABC series Ugly Betty, a fictional character called "Fabia", played by actress 
Gina Gershon, is a parody of Donatella.
 Gershon also played Versace as the lead role in the Lifetime television movie 
House of Versace, released in 2013.
In 1999, director William Friedkin considered Angelina Jolie to portray Donatella, in a small
role, in a film which never materialized entitled The Man Who Killed Versace written by 
Frederic Raphael.
Lady Gaga wrote the song "Donatella" from her 2013 album Artpop for her. The plot of season
2 of the television series American Crime Story recounts the murder of Donatella's brother, 
Gianni Versace. She is portrayed by Penélope Cruz.
LOGO
D O N AT E L L A V E R S A C E L O G O
VERSACE
LOGO
The Versace logo is
the head of Medusa, a Greek
mythological figure. The logo
came from the floor of ruins
in the area of Reggio Calabria
that the Versace siblings
played in as children. Gianni
Versace chose Medusa as the
logo because she made people
fall in love with her and they
had no way back.
ATELIER
VERSACE
COLLECTION
T H E I TA L I A N C R A F T O F D R E S S - M A K I N G .
A P E R S O N A L I Z E D S U R R E A L , FA N TA S T Y.
AT E L I E R V E R S A C E M A K E S A
BRIDES DREAMS COME TRUE
I N E X C E P T I O N A L L LY H A N D -
CRAFTED, ONE-OF-A-KIND
WEDDING GOWNS.
T H E C R E AT I O N S TA K E
COUNTLESS HOURS OF
E X P E RT C O N S T R U C T I O N ,
METICULUOUS HAND-
P L E AT I N G A N D D R A P I N G .
EMBROIDERIES ARE
C R E AT E D A N D PA I N T E D B Y
HAND BY THE HOUSE'S
S K I L L E D S A RT E , A D D I N G A
W E T- E F F E C T T O F L U I D
DRESSES.

AN IN-HOUSE
“ E X P E R I M E N TA L
L A B O R AT O R Y ” , AT E L I E R
V E R S A C E C O N S TA N T LY
RESEARCHES AND
I N N O VAT E S M AT E R I A L S A N D
T E C H N O L O G Y, U LT I M AT E LY
F I N D I N G A WAY T O I N S E R T
M I C R O H A R D WA R E I N T O
S M O O T H L E AT H E R .
SINCE OPENING
ITS DOORS IN
VIA GESÙ IN
T H E H E A RT O F
MILAN IN 1992,
AT E L I E R
VERSACE HAS
COMBINED
EXCEPTIONAL
A RT I S T RY A N D
CRAFTSMANSHIP
WITH THE
PIONEERING
AND ICONIC
DESIGN OF
VERSACE.
CONCEIVED TO
BRING DREAMS
TO LIFE, THE
AT E L I E R
VERSACE'S
S AV O I R - F A I R E I S
N O T H I N G S H O RT
OF
EXCEPTIONAL.
VERSACE HOME
COLLECTION
BAROCCO
COFFEE SET
VERSACE CHILDREN
SPRING-SUMMER
2020 COLLECTION
MEN’S
COLLECTION
WORLD OF VERSACE
THANK YOU