Nina Colourette

THE SUCCESSFUL STORY OF NINA
CABRERA'S COLOURETTE COSMETICS

CHARLENE MAE S. ZAMBALE
CONTENT OUTLINE
Why is corporate What are the
Why establishing
venturing Spectrum of
a Venture
proving so Venture
organizaiton
attractive? Strategies?
What are the

How is in-depth
characteristics
approach to
and difficulties of
venturing done?
new venture?
THE BIRTH OF COLOURETTE
seeks either to enter new markets or to sell

dramatically different products in its existing
markets
most ventures involve a new technology—whether that

technology is new to the world or only to the company
almost every corporation undertaking a venture has found it both

necessary and desirable to establish for it a structure quite different
from that in use throughout the rest of the organization.
NINA CABRERA- CEO
CARA DE JESUS-
MARKETING MANAGER
INA J ACOBE- CR EATIVE

DIRECTO
MICHELLE MIRANDA-
COMMUNITY MANAGER
COLOURETTE'S CEO
- Her full name is Nina Ellaine Dizon Cabrera and currently lives in San
Fernando Pampanga.
- She is 26 years old.
- She is the Founder and Chief Executive Officer of Colourette Cosmetics and
Fresh Formula.
- She is married to Kurt Cabrera, also a businessman and they have two kids,
Harvey and Bambi.
- Entrepreneurship has always been a part of her life.
- She was a college student when she started to do business because her family
couldn't afford her tuition and she was a working-student who has been working
while studying in order to pay her tuition fee.
- She didn't got to finish her college and decided to do business. Without
hesitations, she started to re-sell fake products, and even rebranded products, but
then Colourette came.
- Colourette became her endeavor in life and now she has even more blessings and
that is her family.
- Because of her, a lot of people were really shocked and inspired on how she went
from a struggling student to a successful owner, mother and a wife.
THE STATEMENT OF THE
PROBLEM AND FINDINGS
SOP Number 1:
What is the profile of the business enterprise in terms of the following?
1.1 Nature of business operation
1.2 Year of establishment
1.3 Number of employees
1.4 Current Capitalization
Findings Number 1:
NATURE OF BUSINESS OPERATION
- Colourette Cosmetics belongs to to the Personal Care industry. The personal-care
products industry aims to help people look better and feel better about themselves.
YEAR OF ESTABLISHMENT
- Established in 2015, Colourette is a home-grown brand based in the Philippines
specialize in multi-functional makeup that may be used on the eyes, cheeks, and lips.
NUMBER OF EMPLOYEES
- Colourette Cosmetics currently employs 100 employees.
CURRENT CAPITALIZATION
- As of October 2020, Colourette Cosmetics is a private company with a current
capitalization of 2.5 Million Pesos and a yearly revenue of 3.7 Million Pesos.
SOP Number 2:
What are the factors that contributed to the success of the women entrepreneur?
Findings Number 2:
1. AUTHENTICITY OF THE PRODUCT
- They’ve been creating products uniquely, never tried to be anyone else.
2. LOCALIZATION OF THE BUSINESS
- The company specially formulated their make up for their target market — a Filipina.
3. PRESENTLY INVOLVED IN THE CONCEPTUALIZATION
- She includes herself in the brainstroming process with her marketing team.
4. INTRODUCING A NEW PRODUCT
- Having a new product means she's getting close to expand her business.
5. THE BOSS BABE COMMUNITY
- As of this writing, the group is already compose of 40 thousand stronghold members called
Boss Babes. According to Nina, there will be no Colourette without the Boss Babes.
6. HER BRANDS DELIVER
- Aside from valuing the needs of the modern Filipina, Nina’s products are both innovative
and empowering.
7. A PROGRESSIVE PARENT
- Besides being busy launching her business, she still manages her time to spend it with her
family
8.HANDS-ON LEADER
-She began the brand herself and even when she has hundreds of employees now, she still
works beside them.
SOP Number 3:
What are the challenges in the business operation of the entrepreneur?
Findings Number 3:
1. TESTING A NEW PRODUCT
- Exhausting at times when the creative team can’t achieve the exact result they are going
for.
2.NOVICE IN THE BUSINESS
- The team has to work twice as hard to get the brand name out in the market.
3.BASHERS OF COLOURETTE
- Just recently, the female CEO speaking her mind and opinion about the political issues
of the country and for speaking against the current administration.
4.SACRIFICING HER STUDIES
- One of the biggest risks she took as a businesswoman is choosing between her
business and school.
5.REJECTED ITEMS DUE TO FAILED OR WRONG DELIVERY
- Products are unharmed once leaving the warehouse but during delivery, if not
handle with care, Colourette will be held liable and replace the damaged products
caused by the delivery companies.
SOP Number 4:
What are the suggestions of the participant to improve the business?
Findings Number 4:
1. SMALLER SIZE OF COLOURTINTS
- There must have a Colourtint in a smaller size for those Filipina who can’t
consume the 12ml.
2.KIOSK/RETAIL STORE IN CAGAYAN
- Consumers will have more chance of choosing their desired make ups as they can
see it physically.
3.CREATE ANOTHER MAKE UP ESSENTIAL
- It may be a good idea to add sunscreen or make up base to their collection.
4.COLOURETTE AMBASSADOR IN CAGAYAN
- The researcher recommends that they hire the researcher to be a brand
ambassador of Colourette in Cagayan.
CONCLUSIONS AND
R E C O M M E N D AT I O N S
Conclusion:
The researcher concludes that women today aren’t only homemakers; they’re
money-makers, too. Despite the challenges, women entrepreneurs continue to
persevere in the business industry.
They continue to prove that if given the chance, they could offer more ideas on the
table that will transform the entire business industry.
Nina Cabrera’s Colourette was not built by a Nina alone. It is a product of
collaboration and teamwork. But for them to collaborate, they need empathy from
their CEO, which Nina was able to present.
Colourette, whatever was said throughout the love and hate on social media due to
statements said by its CEO, is a good brand. Not the best, but still a good brand.
The negativities didn't actually affect Nina. Instead, she focused on strengthening
her voice to shut off the negativities. After all, a negative publicity is still publicity.
Women are going above and beyond the role that society expects from them. The
reasons mentioned above are proof that women have all the qualities needed to run
a successful business.
Recommendations:
The researcher recommends Colourette to have their products be incorporated in a
container that is less likely to get damaged to avoid getting consumers Colourtints
impaired during delivery.
As mentioned above, the researcher deeply expresses her joyous desire that there
be a physical store of Colourette within the vicinities of Tuguegarao.
The researcher requests the company and their CEO to let the researcher apply to
them as one of their Brand Ambassadors should they decide to expand their
business in Cagayan.

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THE SUCCESSFUL STORY OF NINA

CABRERA'S COLOURETTE COSMETICS

What are the

seeks either to enter new markets or to sell

most ventures involve a new technology—whether that

almost every corporation undertaking a venture has found it both

INA J ACOBE- CR EATIVE

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