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    A Complete Guide On Blog Writing

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    Trix
    The document provides a guide to blog writing, outlining the main stages as understanding your audience, creating ideas and topics, optimizing content for SEO, and promoting the blog. It emphasizes identifying the audience and their problems to create relevant content. Keywords are important for search engine optimization. Quality, well-researched content is essential, as is regular posting and using various promotion methods like social media and email. The stages of blog writing are ideating, formulating, publishing, polishing, and promoting.

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    © All Rights Reserved
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    A Complete Guide On Blog Writing

    Uploaded by

    Trix
    204 views19 pages
    The document provides a guide to blog writing, outlining the main stages as understanding your audience, creating ideas and topics, optimizing content for SEO, and promoting the blog. It emphasizes identifying the audience and their problems to create relevant content. Keywords are important for search engine optimization. Quality, well-researched content is essential, as is regular posting and using various promotion methods like social media and email. The stages of blog writing are ideating, formulating, publishing, polishing, and promoting.

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    Blog Writing

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    The document provides a guide to blog writing, outlining the main stages as understanding your audience, creating ideas and topics, optimizing content for SEO, and promoting the blog. It emphasizes identifying the audience and their problems to create relevant content. Keywords are important for search engine optimization. Quality, well-researched content is essential, as is regular posting and using various promotion methods like social media and email. The stages of blog writing are ideating, formulating, publishing, polishing, and promoting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    204 views19 pages

    A Complete Guide On Blog Writing

    Uploaded by

    Trix
    The document provides a guide to blog writing, outlining the main stages as understanding your audience, creating ideas and topics, optimizing content for SEO, and promoting the blog. It emphasizes identifying the audience and their problems to create relevant content. Keywords are important for search engine optimization. Quality, well-researched content is essential, as is regular posting and using various promotion methods like social media and email. The stages of blog writing are ideating, formulating, publishing, polishing, and promoting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    1

    A Complete Guide on
    Blog Writing
    An Overview 2
    ▶ What is Blog Writing?
    ▶ How to Start Blog Writing
    1. Understand Your Audience
    2. Create an Idea
    3. Identify Your Keywords
    4. Work on Your Topics
    5. Create Quality Content
    6. Optimize Your Blog
    7. Promote Your Blog
    ▶ Summing the Stages of Blog Writing
    ▶ Avoid these mistakes
    ▶ Final Word of Advice
    What is Blog Writing? 3

    The term blog was coined when the original name - web log - was joined together.
    Blog writing is a process of writing informative articles on a regular basis to keep
    readers engaged. Some common types of blogs include:
    1. Solution Blogs
    2. Listicles
    3. Checklists and To-do’s
    4. Guest Blogs
    5. Case Studies
    4

    How to Start Blog Writing


    Understand Your Audience 5

    ▶ The very first step to successful


    blog writing is to identify your
    audience.
    ▶ When you identify your audience, you
    know their problems. This gives you a
    lead to create topics.
    ▶ Identifying your audience also makes it
    easy for you to decide how the tone of
    your blog should be.
    ▶ Audience identification also helps you
    choose the best platform to promote
    your blog as per your target audience’s
    preference.
    Create an Idea (1/2) 6

    ▶ After identifying your target audience,


    you now need to focus on creating an
    idea.
    ▶ An idea is the seed to start your
    blogging. To have a successful blog
    post, you need a winning idea to
    encapsulate the audience.
    ▶ Identify what is distinctive to your
    industry.

    Click here to come up with new blog ideas


    Create an Idea (2/2) 7

    ▶ Generate an idea based on three main


    factors:
    1. Your existing customer’s feedback and
    reviews
    2. The common problems of your
    target audience
    3. An analysis of what your
    competitors are doing
    ▶ Conduct research to identify the above
    factors.
    Identify Your Keywords (1/2) 8

    ▶ Keywords are phrases that online users


    use to conduct online searches on
    search engines.
    ▶ Identifying such keywords is
    necessary as inclusion of these
    keywords will make your blogs
    SEO-friendly.
    ▶ An SEO-friendly blog will
    automatically rank well and get good
    traffic to your website.

    Click here to know how to find the best


    keywords
    Identify Your Keywords (2/2) 9

    ▶ To identify keywords, you could do a


    manual search on search engines by
    typing some set of keywords in the
    search query and analyzing how they
    rank.
    ▶ In return, the search engine will also
    give you some keyword suggestions.
    ▶ You could also use tools such as Google
    Keyword Planner, SEMrush, Keyword
    Tool.io, etc.
    Work on Your Topics (1/2) 10

    ▶ You blog topic is the first thing a reader


    reads and decides whether they want to
    read the blog or not.
    ▶ This makes it highly crucial for you to
    make topics that not only capture the
    gist of your blog, but also the attention
    of your target audience.
    ▶ Start creating topics by addressing the
    common problems, queries and fears of
    your target audience.
    Work on Your Topics (2/2) 11

    ▶ Do not make long topics. Keep them


    precise and under 65 characters.
    ▶ Try and include your keyword in the
    topic for enhanced SEO.
    ▶ Make sure your topic is not
    misleading.
    ▶ You could try using tools such as
    ViperChill and Viral Nova to get topic
    ideas.
    Create Quality Content (1/2) 12

    ▶ A complete blog is the one that provides


    quality information, which a reader came
    seeking for.
    ▶ Give your reader that quality
    content by doing a thorough
    research of the data you are
    providing.
    ▶ Do not forget to add images to make
    your blog interesting.
    ▶ Do a thorough proofread to ensure
    there are no grammatical and structural
    errors.
    Click here to follow the step-by-step proces
    s of writing quality
    content
    Create Quality Content (2/2) 13

    ▶ Make your introduction crisp and add


    the keyword in the introduction.
    ▶ Focus on providing complete
    information in the main body of your
    blog along with ample of examples.
    ▶ Add various links to your blog for added
    information for the readers.
    ▶ Do not close the topic, instead end
    with a question as it will encourage
    the readers to get in touch with you.
    Optimize Your Blog for SEO 14

    ▶ After creating your blog, you now need


    to optimize it for search engines to get a
    better visibility.
    ▶ For the on-page optimization of your
    blog, you need to focus on the
    following elements:
    1. Title tag
    2. Meta Tag
    3. URL of your Blog
    4. Alt text of your images

    Click here to know how to


    write SEO friendly content
    Promote Your Blog 15

    ▶ With proper SEO, you blog will get a


    good ranking on the search engine
    results.
    ▶ Apart from that, you can also
    promote your blog using these:
    1. Social media platforms
    2. Email subscription
    ▶ When choosing social media platforms,
    choose the ones which are majorly used
    by your target audience.
    Summing the Stages of Blog Writing 16

    Researching Polishing Promoting

    Ideating Formulating Publishing


    Avoid These Mistakes! 17

    ▶ Not promoting your blog.


    ▶ Starting a blog without audience identification.
    ▶ Neglecting email subscription promotion.
    ▶ Not being consistent in regular blog posting.
     ▶ Focusing only on SEO and not quality content creation.
     ▶ Expecting immediate results and success after a few blog posts.
    Final Word of Advice 18

    Blog writing is beneficial for your business and there are different types of
    blogs to choose from.

    Writing blogs is a simple process of ideating, researching, formulating, polishing, publishing


    and promoting.

    There are certain mistakes that can come in the way of good blog writing. But these mistakes can be effectively
    avoided.
    Q&A

     When you identify your audience, you know their problems. This gives you a
    lead to________.
     ________ are phrases that online users use to conduct online searches on search
    engines.
     A complete blog is the one that provides _______, which a reader came seeking
    for.
     With proper _______, you blog will get a good ranking on the search engine
    results.
     Sum up the stages of Blog Writing

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