Introduction To OR

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Decision Making and

Quantitative Techniques
Introduction

Decision making is an essential management process


and plays a vital role in business
Traditionally decisions were taken more on a “gut-
feel”.
Today, the business environment has become
complex and is fast changing.
There is a need to supplement the process of
decision making with systematic and scientific
methods.
Development of Operations Research

• Developed in military context by research


pioneered by the British scientists on military
operations during World War II
• US military management was motivated
• Development of new flight pattern
• Optimising convoy size to minimise submarine
attacks
• Effective utilization of electronic equipment
• Till 50’s: use of O.R. confined to military
 purposes
O.R. in Industry

 After World War II: success attracted industrial managers


to solve complex managerial problems

 1950: O.R. began to develop in industrial field in US

 1953: Operations Research Society of America was formed

 1957: International Federation of Operational Research


Society
What is O.R.?

Operational Research is the application of


scientific methods, techniques and tools to
problems involving the operations of systems to
provide those in control of operations with
optimum solutions to the problems.
Nature and Characteristics of OR

1. Decision making

2. Scientific approach

3. Objective

4. Inter-disciplinary team approach

5. Digital computing
Phases of O.R. study

 Judgment phase
 Determination of the problem
 Establishment of the objectives and values
 Determination of suitable measures of effectiveness
 Research phase
 Observation and data collection
 Formulation of hypothesis and models
 Observation and experimentation to test the hypothesis
 Prediction of various results, generalization,
consideration of alternative method
 Action phase
 Implementation of the tested results of the model
Methodology of O.R.

The OR approach to problem solving


involves the following steps
Formulate the problem
Determine the assumptions and develop a
mathematical framework
Acquire the input data
Solve the model and interpret the results
Validate the model
Implement the solution
Problems in O.R.

Allocation
Replacement
Sequencing
Inventory
Queuing
O.R. techniques

 Linear programming
 Waiting line or queuing theory
 Inventory control / planning
 Game theory
 Decision theory
 Network analysis
 Program Evaluation and Review Technique (PERT)

 Critical Path Method (CPM) etc.


 Simulation
 Integrated production models
Types of models

Iconic models – represents the physical properties of


the system – blue print of a home, globes
Analogue models – do not represent physical
properties but only characteristics – different colours in
maps, graphs of stock market
Mathematical models – use mathematical symbols
and operators – cost-volume profit analysis, velocity-
time graphs
Static models – represent a system at a specified time
Dynamic models – change with different time frames
Deterministic models – all relationships are known
Probabilistic models – where certain variables are
random variables – fire insurance, no. of accidents
Applications of OR

 Finance and accounting


 Dividend policies
 Capital budgeting
 Break-even analysis
 Marketing management
 Selection of product mix
 Advertisement and media planning
 Purchasing, procurement
 Transportation planning
 Replacement policies
 Optimal buying
 Production management
 Facilities planning
 Maintenance
 Project scheduling
Significance of O.R.

 Provides a tool for scientific analysis


 Provides solution for various business problems
 Enables proper deployment of resources
 Helps in minimizing waiting and servicing costs
 Enables the management to decide when to buy and how
much to buy?
 Assists in choosing an optimum strategy
 Renders great help in optimum resource allocation
 Facilitates the process of decision making
 Management can know the reactions of the integrated
business systems
 Helps a lot in the preparation of future managers
Limitations of O.R.

The inherent limitations concerning mathematical


expressions
High costs are involved in the use of O.R. techniques
O.R. does not take into consideration the intangible
factors
O.R. is only a tool of analysis and not the complete
decision-making process
Other limitations
 Bias
 Inadequate objective functions
 Internal resistance
 Competence
 Reliability of the prepared solution

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