Final PPT of Service MGNT
Final PPT of Service MGNT
Final PPT of Service MGNT
The total revenue from the music and movies and the related
products have crossed $350 bn with a very impressive growth.
Mission
YOYO Music's mission is to offer our target customers:
The best quality popular CDs, VCDs and DVDs at affordable
prices.
The best recording media at lowest prices.
A large selection of DVD rentals.
COMPETITORS ANALYSIS
ONLINE COMPETITORS
SERVICE MARKETING
MIX
PRODUCTS
PRODUCT OR SERVICE DESCRIPTION
New CDs
DVDs and VCDs: Every type of music/movies (Classical,
Religious, Bollywood, Hollywood etc)
DVDs Rentals: Movies that are popular with our target
customers which includes people of all age groups.
Online Music And Video Contents
Music Accessories and Gadgets including MP3 Player, Neo
Pads and Ipods
The company also offers high quality speakers and
headphones.
PRICING
We will adopt Competition Based Pricing as music retailing is
homogenous service that are standardized without special service
attributes.
Price bundling
Distribution Channel:
• There is no such distribution channel
but we are giving our customers
HOME DELIVERY service with in an
area of 5 kms.
LOCATION MAP
PEOPLE
Trained &
motivated
Employees
The right fit
of
employees
Source: First, Break All The Rules –Marcus Buchingham and Curt Coffman
PROCESS
All the Purchases, Inventory and Sales record are entered in a
software called RetailPro.
We have the data of all the inventories in this system, which helps us
and the customer to find out the availability of the needed items
instantly.
There are music playing ports where the customers can listen
to the music prior to the purchase.
CONTD…
Always there would be surprise gifts and goodies with the
purchase, to encourage our customers.
Along with this YOYO music also targets Business class and
Leisure travellers
2 TO 5 PRATIK
6 TO 9 SNEHAL
10- 12 SHILPA
13 TO 15 RAJSHREE
16 TO 19 VIDYA
20 TO 23 FAIZ