FB Managment
FB Managment
FB Managment
Introduction
Outlines
1. Teacher’s humble Introduction
2. Introduction by students
3. Foundation Program Introduction
4. Business Management Learning Outcomes Introduction
- Content
- Assessment Criteria
- Teaching Schedule
5. Assessment Policy
6. Attendance Policy
7. Classroom Policy
Who you are?
Who your lecturer is?
Foundation Program Details
Program Purposes
- Program book
- Reference book
- Lecture Slides
-Lectures
- Tutorials
- Workshops
- Excursion
- Written Assignment
- Presentations
LO 1 Understand the concepts of Business
Management (Details)
Assessment Criteria
1.1 Explain the meaning of management and the main functions and responsibilities of
managers in today’s organizations
1.2 Carry out SWOT analysis and PESTLE analysis for a selected organization
1.3 Produce Vision, Mission and SMART Objectives for a selected organization
5 6 Leading 1.5
6 7 Controlling 1.6 Tutorial3
Excursion (Projection)
7 8 School of Management Thoughts
8 Revision Tutorial4
9 Revision Group Discussion
Assessment Policy
-Referring back to program book for Grading and assessment procedure
Nature of Management
LO 1: Understand the concepts of business
management
1.1 Explain the meaning of management and the main functions
and responsibilities of managers in today’s organizations
1.2 Carry out SWOT analysis and PESSTLE analysis for a selected
organization
Primary
Secondary
Tertiary
Quaternary
What is Management?
Management
Effectiveness
“Doing the right things”
Completing activities so that organizational goals are achieved
Efficiency and Effectiveness in Management
Managers
- have goals;
- are responsible for the achievement of results;
- work in organizations;
- must cope with uncertainty;
- work in partnership with people.
Managerial Levels
Top
Top
Managers
Managers
Middle Managers
Middle Managers
First-Line Managers
First-Line Managers
Nonmanagerial Employees
Nonmanagerial Employees
Types of Managers
Vertical Difference
First-line Managers
Managers at the lowest level manage the work of non-managerial
employees directly or indirectly involved with the production or creation
of the organization’s products
Middle Managers
Managers between the first-line level and the top level of the organization
who manage the work of first-line managers
Top Managers
Managers at or near the top level are responsible for making organization-
wide decisions and establishing plans and goals affecting the entire
organization
Types of Managers
Horizontal Difference
Line Manager
A manager responsible for the manufacturing and marketing departments
that make or sell the product or services.
Staff Manager
A manager in charge of department such as finance and human resources
that support line departments.
Organization Chart
Board of Directors
Managing Director
Robert Katz
Managerial Skills
• Conceptual skills
– Ability to think strategically-to take the broad, long-term view- and to
identify, evaluate, and solve complex problems.
– Identification of opportunities for innovations
– Recognizing problem areas and implementing solutions
– Selecting critical information from masses of data
– Understanding of business uses of technology
– Understanding of organization’s business model
– Conceptual skills are needed by all managers but are especially
important for managers at the top.
– Many of the responsibilities of top managers, such as decision making,
resource allocation, and innovation, require a broad view.
Managerial Skills
• Human skills
Informational
Informational Interpersonal
Interpersonal Decisional
Decisional
Henry Mintzberg
Managerial Roles
Category Role Activity
Informational Monitor Seek and receive information, scan periodicals and reports, maintain
personal contacts.
Disseminator Forward information to other organization members; send memos
and reports, make phone calls.
Spokesperson Transmit information to outsiders through speeches, reports, memos.
Interpersonal Figurehead Perform ceremonial and symbolic duties such as greeting visitors,
signing legal documents.
Leader Direct and motivate subordinates; train, counsel, and communicate
with subordinates.
Liaison Maintain information links both inside and outside organization; use
e-mail, phone calls, meetings.
Decisional Entrepreneur Initiate improvement projects; identify new ideas, delegate idea
responsibility to others.
Disturbance handler Take corrective action during dispute or crises; resolve conflicts
among subordinates; adapt to environmental crises.
Resource allocator Decide who gets resources; schedule, budget, set priorities.
Negotiator Represent department during negotiation of union contacts, sales,
purchases, budgets, represent departmental interests.
Reading for Next Sessions
Management (Stephen P. Robbins), Chapter 1
Session Summery
The productivity of work is the job of the worker but the manager.
Peter F. Drucker
44
Topic - 2
Business Environment
LO 1: Understand the concepts of business
management
1.1 Explain the meaning of management and the main functions
and responsibilities of managers in today’s organizations
1.2 Carry out SWOT analysis and PESSTLE analysis for a selected
organization
- Micro Environment
Micro Environment
• the environment that includes the elements within the
organization’s boundaries and has a direct impact on the daily
activities of the company.
• International, Legal-Political,
Economic, Social-Cultural,
Technological, and Natural
International
• represents events originating in foreign countries
as well as opportunities for companies in other
countries
• provides new competitors, customers and
suppliers
• shapes social, technological and economic trends
• global environment – complex & ever-changing
environment
Legal-Political
• includes federal, state and local government
regulations and political activities designed to
influence company behavior
Pressure Group
- an interest group that works within the legal-
political framework to influence companies to
behave in socially responsible ways
Economic
• the general economic health of the country or
region in which the organization operates
Political
Economics
Social
Technological
Environment
Legal
Note: Each fact is required to be relevant with focusing topic.
Companies need to consider the physical
environment like:
Strengths
• A firm's strengths are its resources and capabilities that can be used as a basis for
developing a competitive advantage. Examples of such strengths include:
• patents
• strong brand names
• good reputation among customers
• cost advantages from proprietary know-how
• exclusive access to high grade natural resources
• favorable access to distribution networks
SWOT Analysis
Weaknesses
The absence of certain strengths may be viewed as a weakness. For example, each of
the following may be considered weaknesses:
In some cases, a weakness may be the flip side of a strength. Take the case in which a
firm has a large amount of manufacturing capacity. While this capacity may be
considered a strength that competitors do not share, it also may be a considered a
weakness if the large investment in manufacturing capacity prevents the firm from
reacting quickly to changes in the strategic environment.
SWOT Analysis
Opportunities
The external environmental analysis may reveal certain new opportunities for profit
and growth. Some examples of such opportunities include:
• an unfulfilled customer need
• arrival of new technologies
• loosening of regulations
• removal of international trade barriers
Threats
• Changes in the external environmental also may present threats to the firm. Some
examples of such threats include:
• shifts in consumer tastes away from the firm's products
• emergence of substitute products
• new regulations
• increased trade barriers
SWOT Analysis
The SWOT Matrix
SWOT Analysis
• The SWOT Matrix
• A firm should not necessarily pursue the more lucrative opportunities. Rather, it
may have a better chance at developing a competitive advantage by identifying a
fit between the firm's strengths and upcoming opportunities. In some cases, the
firm can overcome a weakness in order to prepare itself to pursue a compelling
opportunity.
• To develop strategies that take into account the SWOT profile, a matrix of these
factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is
shown below
• S-O strategies pursue opportunities that are a good fit to the company's strengths.
• W-O strategies overcome weaknesses to pursue opportunities.
• S-T strategies identify ways that the firm can use its strengths to reduce its
vulnerability to external threats.
• W-T strategies establish a defensive plan to prevent the firm's weaknesses from
making it highly susceptible to external threats.
Session Summery
If you know the enemy and know yourself and you need not to fear the result of
hundred battles.
Sun Tzu
81
Topic - 3
Planning
LO 1: Understand the concepts of business
management
1.1 Explain the meaning of management and the main functions
and responsibilities of managers in today’s organizations
1.2 Carry out SWOT analysis and PESSTLE analysis for a selected
organization
- Vision
- Mission
- Objective
Vision
- What organization wants to become in future. (Broad view) (To achieve your vision,
you have to set goals & objectives)
Vision
- provides a living statement that can be translated into goals and objectives at each
level of the organization.
Mission
• Coca Cola Mission
Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company and serves as the
standard against which we weigh our actions and decisions.
- determine strategy;
- provide a guide to action;
- provide a framework for decision making;
- coordinate activities;
- facilitate prioritization and resolve conflict between departments;
- measure and control performance;
- encourage a concentration of long-term factors;
- motivate employees;
- provide shareholders with a clear idea of the business in which they have invested.
Hierarchy of Objectives
• Strategic objectives
-market share, sales revenue, cash flow and productivity (eg- 15% market
share within three years)
• Tactical objectives
-short-term department performance targets (eg- to raise output by 5%
within 6 months)
• Operational objectives
-statements addressed to small groups and individuals. (eg- 10 new dealers
by the end of the month)
How to be SMART
SMART Objectives
• Specific:
Be precise about what you are going to achieve
• Measurable:
Quantify the objectives
• Appropriate:
Align with the needs of the target audience
• Realistic:
Do you have the resources to make the objective happen?
• Time-Specific:
State when you will achieve the objective
SMART: Specific Objectives
Specific:
Be precise about what you are going to achieve
– Specify target
– Specify intended outcome
– One outcome per objective
– Avoid vague verbs (e.g. know, understand)
– Make sure the objective is linked to the goal
– Sample: By January 2010, at least 3% of the engineering majors at the
institution will be female
SMART: Measurable Objectives
Measurable:
Quantify the objectives
– Can be achieved
Take care on what you say you can do! The January 2009 baseline was 2%. Is a 1%
increase in one year realistic?
SMART: Time-Specific Objectives
Time-Specific:
State when you will achieve the objective
Goal
• Describe the overall purpose of the program
• Describe broad outcomes and concepts
(what we want to accomplish)
• Expressed in general terms.
Objective
Objective One
Objective Three
achievable Complex
realistic futuristic.
Strategy
- Long-term plan designed to achieve vision, mission and objectives.
- a long-term plan;
Tactic
- Short-term plan for implementing strategy.
Strategic Plans
• Action Steps used to attain strategic goals
• Blueprint that defines the organizational activities and resource allocations
• Tends to be long term
Tactical Objectives and Plans
Tactical Objectives
Tactical Plans
Operational Objectives
- Specific, measurable results expected from departments, work groups, and
individuals
• Pertain to the organization as a whole
Operational Plans
- Organization’s lower levels that specify action steps toward achieving operational
goals
- Tool for daily and weekly operations
- Schedules are an important component
Planning
- procedures for monitoring progress and, where necessary, taking corrective action
Planning
Jack Welch
Session Summery
Types of Business
Session Outlines
1. Forms of Organizations
2. Sole Traders
3. Advantages and Disadvantages of Sole Traders
4. Partnership
5. Advantages and Disadvantages of Partnership
6. Company
7. Private vs Public Companies
8. Advantages and Disadvantages of Private and Public Companies
9. Public Corporations
Business Organizations
Organizing
LO 1: Understand the concepts of business
management
1.1 Explain the meaning of management and the main functions
and responsibilities of managers in today’s organizations
1.2 Carry out SWOT analysis and PESSTLE analysis for a selected
organization
1. Work Specialization
2. Departmentalization
3. Chain of Command
4. Span of Control
6. Formalization
Work Specialization
2. Geographical
3. Product
4. Process &
5. Customer.
Chain of Command
Unity of Command
Scalar Principle
Span of Control
Many lean organizations today have 30, 40, or even higher subordinates
Contemporary Structures
- Team
- Matrix-Project
- Boundaryless (Virtual and Network)
Functional Organizational Structure
Division Organizational Structure
Team
Matrix
Boundary less
Tall Versus Flat Structure
- Strategy
- Size
- Technology
- Environmental Uncertainty
Culture
Power Culture
Role Culture
Task Culture
Person Culture
Culture
Session Summery!
169
Topic 5
Leading
LO 1: Understand the concepts of business
management
1.1 Explain the meaning of management and the main functions
and responsibilities of managers in today’s organizations
1.2 Carry out SWOT analysis and PESSTLE analysis for a selected
organization
1. Autocratic
2. Democratic
3. Laissez-faire
Behavioral Leadership Theory
Visionary Leadership
Vision – From Third World to First World (World GDP [$276.5 billion (2012 est.) ]
Leader is one who knows the way, goes the ways and show the ways.
John C. Maxwell
184
Topic 4
Controlling
LO 1: Understand the concepts of business
management
1.1 Explain the meaning of management and the main functions
and responsibilities of managers in today’s organizations
1.2 Carry out SWOT analysis and PESSTLE analysis for a selected
organization
-Quality Control
The Control Process
Taking Managerial
Action
Type of Control Areas
• Input control
- Materials
- Physical facilities
- Machines
- People
- Finance (budgeting)
• Process control
- Standard Operation Procedures
- Monitoring to ensure if everything is going smoothly
- Ensure not to exceed budget
• Output control
- Product Quality control
- Service level control
- Financial control
- Waste/noise control
Organizational Control
- The systematic process of regulating organizational activities
- Control can focus on events before, during, or after a process
- Three types of control
1Feed forward
Attempts to identify and prevent deviations
Sometimes called preliminary or preventive control
Focus on human, material and financial resources
2Concurrent
Assesses current work activities, relies on performance standards
Includes rules and regulations for guiding employee tasks and behaviors
Intent to ensure that work activities produce the correct results
3Feedback
Focuses on the organization’s outputs; also called post-action or output control
Organizational Control
Feedback Control
Feed Forward Control Concurrent Control (Solve (Solve Problems after
(Anticipate Problems) Problems as They Happen) they Occur)
School of Management
Thought
Objective Outlines
1 Early Management
2 Major Approaches to Management
3 Classical Approaches
4 Behavioral Approaches
5 Quantitative Approaches
6 Contemporary Approaches
“Management” has been properly studied only since early 1900s. So the
age of management studies is only around a hundred year.
???
Early Management
- Management is needed to get things done
through other people in the works where no
individual perform alone
-Management was practiced since prehistory
periods.
- People practiced management that required
group activities such as hunting and farming
- The organizations that practiced management
earlier were military, civil and churches
Egypt Dynasties (Approx BC3000 – BC2000)
Great Wall of China (Built between BC220 - BC206)
Shwe Dagon Pagoda (Bulit in around BC 600)
City of Venice
• Major economic & trade center in 1400s
• Developed early form of business enterprise and engaged in many activities
common to today’s organizations.
Industrial Revolution
• Starting in the late 1800s
• Era of replacing human power with machine power
• More Economical
• Started manufacturing goods in factories rather than home
STUDIES STARTED
Major Approaches to Management
Classical Approaches
Scientific General
Management Administrative
Classical Approaches
Scientific Management
• Max Weber
- German Sociologist
- Invested theory called “Bureaucracy”
Concept of Bureaucracy
- Specialization
- Strict vertical chain of command
- Standardization and formalization
- Documentation
- Everyone know their place and their work (no
less or no more)
Fayol’s 14 Principles of Management
1. Division of work
2. Authority
3. Discipline
4. Unity of Commend
5. Unity of Direction
6. Subordination of individual interests to the general interest
7. Remuneration
8. Centralization
9. Scalar Chain
10.Order
11.Equity
12.Stability of tenure of personnel
13.Initiative
14.Esprit de corps
Behavioral Approach -Concerned about deplorable
- Actual manager who thought
working condition
organizations were social systems - Proposed idealistic workplace
that required cooperation - Argued that money spent
- Believed manager’s job was to
improving labor was smart
communicate and stimulate investment
employee’s high level of effort
- First to argue that organizations
were open systems
• Started in 1924
Quality Management
1. Intense focus on the customer
2. Concern for continual improvement
3. Process focused
4. Improvement in the quality of everything the organization does
5. Accurate measurement
6. Empowerment of employees
Contemporary Approach
• Starting in the 1960s, management researchers began to look at what was
happening in the external environment outside boundaries of the
organizations.
• Two contemporary management perspectives evolved – systems and
contingency.
System Approach
Environment Uncertainty
Individual Difference
Peter Senge’ s Learning Organization
• Learning organization encourages organizational
learning that is everyone in the organization
engage learning to get new knowledge, sharing,
capturing and changing the organization itself to
adapt with changing environment
• Encourage to people to experiment new things,
tolerating failures, learning from failures, sharing
new knowledge, capturing knowledge and
leading to change organization
• Flexible and team structure, open culture,
learning and changing new practices
Session Summery
The productivity of work is not the job of the worker but the manager.
Peter F. Drucker
225