Mama Earth Mood Board
Mama Earth Mood Board
Mama Earth Mood Board
earth
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01
Segment of Mama earth
Beauty care product Baby care product
Color pattern for the different segment
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Color suggestion for the brand
• Same color pattern may create confusion between the beauty and the
baby care product
• So different color should be used for the different product category
• The packaging of the beauty product should be modified as being a
cosmetic brand, the packaging seems so simple.
• Instead of using dark color like blue and green any kind of mat color can
be used for the cosmetic product packaging.
• For example
https://www.lotus-organics.com/collection/most-loved/3?gclid=
CjwKCAjw3MSHBhB3EiwAxcaEu_5ekKIXBMCQWqa2b56o
xEYvzh_6RRDctU05MOcNRHKp9BM1A_2TixoCsaMQAvD_
BwE
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Brand identity suggestion for the brand
• The name Mama earth does not sound like a beauty care product Brand .
• Addition of baby care product segment can pull the brand into Brand stretch. May be it
can harm the brand identity.
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Competitor's
marketing
strategy analysis
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Competitors of Mama earth positioning
High quality
• Boutique
• Lotus • Forest essential
• Kama Ayurveda • Organic harvest
• Himalaya • Mama earth
• Khadi natural • Skin yoga
Low price High price
• ** • Sadhev
• Anantam
• Ananda
Low quality
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Competitor's market strategy analysis
• Start Selling To Medium Size Retail Stores
• Contact distributers
• Generate online sale
• Explore social net working
• Have a unique logo
• Contact independent sale representative
• Participate in trade show
• Request Experts to review products
• Distribute flayers
• Offer some enticing deals
• Influencer marketing
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Logo inspiration
en Is th
ou i s
un co gh f log
d e s tu o r o • This logo is so simple in
rs m t h itself to represent the brand
ta er e
nd
in • Logo should be like
g?
symbolic or should contain
semiotic which will be able
to represent the complete
Brand value
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Logo modification strategy
https://www.pinterest.com/amp/pin/465911523937761861/
https://canva.me/A01PGcEaYhb https://canva.me/HnkbWZ4cYhb
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https://canva.me/B39B40NaYhb https://canva.me/0NWtf2wbYhb
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Tagline and voice and tone for marketing
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Packaging idea
Issues: as being a cosmetic brand the packaging is so simple. The color combination of the packaging is so deep instead of
that deep some smooth and light color can be used
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Photography
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Photography idea
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Social media campaign and marketing idea
https://instagram.com/mamaearth.in?utm_medium=copy_link
• Instagram
• Facebook https://www.facebook.com/Mamaearthindia/
• Twitter https://mobile.twitter.com/mamaearthindia?lang=en
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Review and suggestion
Review: Social media page and the post are excellent still it can be
better modified
Suggestion:
• social media post and videos are too simple graphically it can be
customize more bitterly.
• Instead of taking normal people and Influencer Doctor like
Dermatologist and child specialist could be taken . Which will help
to communicate bitterly that Mama earth is a trust worthy product
and suggested by Doctor also.
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21
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Advertising
Marketing strategy of mama earth
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Advertisement gallery
marketing
Influencer
t
Brand Endorsemen
Advertisement gallery
TVC
Suggestion for Advertisement and
marketing strategy